Conversionations - Conversations About Conversion Optimization

In this episode we're joined by Elise Maile, Tim Stewart, Val Kroll and Manuel da Costa to discuss the soft skills and sales skills that CROs need beyond being able to build and run tests. These skills help Optimizers build transformational testing programs

A continuation of Episode 1 where we pick up where we left off discussing the myths of best practices that are affecting CROs and the industry.

In this episode, we're putting all the best practices under a microscope. It's time to bust some myths about the long accepted best practices and question it.

In this live version of the podcast, we talk about how CRO has evolved from 2010 and what it will evolve into in the next decade. A lot of interesting predictions for the upcoming decade and how to best prepare for those challenges.

Very few CRO teams escape their testing silo. We explore how Experimentation Ops make it possible to educated, engage and evangelise a testing culture. Host Manuel da Costa is joined by Valerie Kroll and Tim Stewart