CuriosityFM

001 Paul Mascetta | Persuasion and Copy

1 h 20 min · 20. helmi 2024
jakson 001 Paul Mascetta | Persuasion and Copy kansikuva

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In this podcast episode, John Mulry interviews Paul Mascetta, an expert in persuasion, copywriting, and direct response marketing. They discuss all things copy, persuasion, jujitsu, marketing, Pauls near death experiences and the six powers of communication.

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jakson 005 BNSN - The AI Copywriting Tool Taking The Digital Marketing World By Storm kansikuva

005 BNSN - The AI Copywriting Tool Taking The Digital Marketing World By Storm

In this episode of CuriosityFM, John Mulry interviews Jon Benson. Jon is the inventor of the Video Sales Letter or VSL and the man known as the billion-dollar copywriter. He’s one of the best copywriters in the world today. His words have earned more than 12 billion dollars for his clients and customers. Yes, that's 12 billion with a B. He’s also the investor of a brand new AI software taking the digital marketing world by storm called BNSN. In this episode, we dive deep into the topic of AI in copywriting and discuss his brand new software BNSN, a promptless AI software tool that promises to change how we write copy forever.  You will learn why using prompts on generic language models like Chat GPT, Claude etc will not give you the best results, and what you should do instead.

13. maalis 202454 min