04 - Touchpoint

05 - The Key To Everything

In the fifth and last episode of this season we look into a part that is like a mini avatar of each vehicle. Despite being only palm sized it shows that it can be on the forefront of automotive innovation, design and user experience. The history of this part goes hand in hand with automotive history and innovation itself. Link to the slides: https://tinyurl.com/24tby7ct [https://tinyurl.com/24tby7ct]

04 - Touchpoint

In today’s episode, we zoom in on a small but surprisingly important detail in exterior design. They’re the first thing you touch before stepping into a car — but how often do you really think about them? Usually, only in that brief moment of usage. It’s only on second glance that you might start noticing the design, the engineering, or the user experience behind them. Link to the slides: https://tinyurl.com/3kf7hb4j [https://tinyurl.com/3kf7hb4j]

03 - Wipe Out

In this third episode, we zoom into a car part that at first glance hasn’t changed much in decades, often looks like an afterthought, and is totally taken for granted - until it stops working. Link to the slides: https://tinyurl.com/bdujpytx [https://tinyurl.com/bdujpytx]

02 - The Power Of The Shift

In this second episode we will zoom into a part that literally drives us - be it forward or backward. This part is where real driving begins, it's not just useful — it’s symbolic. A piece that once separated novices from masters. Link to the slides: https://tinyurl.com/uyjpdyjy [https://tinyurl.com/uyjpdyjy]

01 - Turning The Wheel

In the first episode we will zoom into a part of the car that turned from a simple tool into the symbol of control. It translates our intentions into directions, it's a witness to the evolution of automotive technology, and one of the main sources of emotional connection to the car. Link to the slides: https://tinyurl.com/2crt8vp7 [https://tinyurl.com/2crt8vp7]