CXO Informer
The modern-day consumer is choice-rich and time-poor. They are mainly interested in businesses whose products and services align with their goal. Most importantly, they are inclined to interact with businesses that offer stellar customer experiences.86% of buyers [https://www.forbes.com/sites/danielnewman/2020/06/23/4-actionable-customer-experience-statistics-for-2020/?sh=448782f51a84]are willing to pay more in exchange for a great customer experience. If your business can find a way to target this customer, you can enjoy repeat business and better profit margins. Vice President of Business and Market Development at Affinity Inc., Joe Loveless, speaks on how businesses can leverage technology to optimize the customer experience. Having a background in IT and testing sales and marketing strategies has made him among the best individuals to speak on this topic.
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