Cybersecurity Briefing

Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative

3 min · 10. tammi 20183 min
jakson Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative kansikuva

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On the first episode of Cybersecurity Briefing, Alan interviews Eric Asche [https://www.linkedin.com/in/eric-asche-7a800415] - chief marketing and strategy officer for Truth Initiative, which is the largest non-profit public health organization in the United States that is aiming to make tobacco use extinct. Eric is in charge of the marketing efforts, which include “Truth,” which Ad Age considered one of the top marketing campaign of the 21st century. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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jakson Adam Pierno, Chief Strategy Officer at Santy kansikuva

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In the third episode of Cybersecurity Briefing, Alan [https://www.linkedin.com/in/alanhart/] interviews Allen Adamson [https://www.linkedin.com/in/allenadamson/], the co-founder and partner of the company Metaforce [http://metaforce.co], and author of the business book “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World [http://amzn.to/2EnMPmm].” Using first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. The book addresses the difficulties of maintaining relevance in our current climate of constant and accelerating change, especially when people tend to be resistant to change. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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