Daily Variety

How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits

16 min · 15. heinä 2026
jakson How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits kansikuva

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On today’s episode, as part of Variety’s ongoing series celebrating NBC’s centennial [https://variety.com/2026/tv/news/nbc-firsts-broadcasting-color-late-night-garroway-nbc100-1236770818/], we revisit the history of NBC’s “Must See TV” branding campaign that came to define the network’s dominance in the 1990s. Jennifer Storms, NBCUniversal’s chief marketing officer for television and streaming, explains how that sturdy foundation helps them reach multiplatform viewers [https://variety.com/2026/tv/news/nbc-america-250-promo-2028-olympics-nbc100-celebration-1236801253/] today. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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