Dear ARREYB
🎙️ In this episode, I sit down with Kevin Weis, a Chicago-based coach who helps entrepreneurs scale their businesses “The Contrarian Way.” Kevin has worked with clients across 20+ niches, generating over $30 million in cash through a simple focus on message, funnel, and offer. What struck me most about Kevin is how intentional he is — not just in coaching but in integrating his faith in Jesus into every part of his business. In a noisy industry where inflated wins and gimmicks are the norm, Kevin made a conscious decision to steer clear of hype or shady sales tactics — and he's still thriving. Want to learn from a coach whose clients have generated $30M+ in revenue? This is your playbook. 🎧 What We Cover in This Episode: * ✔️ Losing his fitness studio and the powerful story of starting over with his wife * ✔️ Rebuilding identity through faith and anchoring his life on the Bible * ✔️ Getting back into entrepreneurship and launching with purpose * ✔️ Kevin’s personal business framework that’s helped him build every venture * ✔️ The deep importance of “belonging” in business and leadership * ✔️ Why affirmations alone don’t work — and what to do instead * ✔️ Using short-form content the right way to grow your business * ✔️ Why Kevin refuses to use gimmicks or shady marketing tricks * ✔️ The truth about sales models — and choosing the one that fits your business * ✔️ What selling a business taught Kevin about building and scaling * ✔️ His “entrepreneurial why” and the personal reason behind exiting a business * ✔️ The SEE system and Kevin’s surprisingly simple team structure * ✔️ Doing business as a Christian — the line between values and compromise * ✔️ A shocking sales call that drew tears — and the difference between persuasion and manipulation * ✔️ Should we apply Jesus’ style of persuasion in the business world? * ✔️ The uncomfortable truths about the online coaching industry * ✔️ What Kevin hopes his kids will say about him when it’s all said and done * ✔️ His powerful response to the question: “If God asked you to leave it all, would you?” * ✔️ How Kevin wants to be remembered — legacy, faith, and a life of impact ⏱️ Timestamps: * 00:00 – Introduction * 02:02 – Losing his fitness studio with his wife and starting afresh * 10:05 – Building identity on the Bible * 12:06 – Returning to entrepreneurship * 12:54 – Kevin’s winning framework for starting every business * 18:12 – The concept of “belonging” * 20:27 – Why affirmations alone are not enough * 26:00 – Using short-form content effectively * 32:00 – Why Kevin avoids gimmicks and unethical marketing * 32:46 – Choosing the right sales model for your business * 36:50 – Lessons from selling a business * 41:15 – The entrepreneurial “why” behind selling * 48:31 – The SEE system and Kevin’s team structure * 50:49 – Building a business as a Christian * 56:20 – The emotional sales call: manipulation vs persuasion * 1:00:03 – Should we adopt Jesus’ way of persuasion? * 1:05:02 – Harsh truths about the online coaching world * 1:08:00 – What Kevin hopes his kids will say * 1:12:35 – If God asked you to walk away from everything? * 1:18:22 – How Kevin wants to be remembered 👥 Guest Resources: * Kevin Weis | Facebook [https://www.facebook.com/thekevinweis] * Kevin Weis | Instagram [https://www.instagram.com/thekevinweis/] * Kevin Weis | LinkedIn [https://www.linkedin.com/in/thekevinweis/] * Website 👉🏼 TheContrarianStrategy.com [https://thecontrarianstrategy.com] 🚀 JOIN THE SMART CLUB! The Smart Club 3.0: 90-Day Digital Marketer Program is officially open! If you want to master a high-income skill in digital marketing — whether you're building a personal brand, upgrading your skill set, or switching careers — this is for you. 🎯 Book a FREE strategy call → https://club.arreybate.com [https://club.arreybate.com] 💌 JOIN OUR 21,000+ SMART FRIENDS! If you're new here, welcome! Join 21,000+ Smart Friends who get my best weekly emails + updates every time a new episode drops. 📩 Sign up → https://arreybate.com [https://arreybate.com] 📲 Connect with Arrey Bate: * Facebook [https://www.facebook.com/arrey.bate.1441] * TikTok [https://www.tiktok.com/@arreybate] * Instagram [https://www.instagram.com/arrey_bate/] * X (Twitter) [https://twitter.com/arrey_bate] * LinkedIn [https://www.linkedin.com/in/arreybate/]
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