Digital trends in Utilities & Telecom: Our Research, Your Inspiration!

eSIM Myths and Facts, User experience, user privacy, security, cost and more

10 min · 20. helmi 2024
jakson eSIM Myths and Facts, User experience, user privacy, security, cost and more kansikuva

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In September 2022, Apple launched the “eSIM-only” iPhone 14 to the U.S. market. With that the eSIM market changed forever. As with every groundbreaking Apple product launch, other manufacturers soon followed. The same way the first iPhone created a smartphone gold rush, eSIM will soon be the standard, no longer the exception. And mobile operators will have no choice but to adapt... Listen and learn more now!

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jakson Telcos Must Evolve Beyond Boomer Centric Business Models to stay relevant kansikuva

Telcos Must Evolve Beyond Boomer Centric Business Models to stay relevant

Who prefers an online experience when buying mobile services?  Who chooses to visit an operator shop? The preference for different approaches has shifted dramatically over the past decade, driven by changing demographics, enhanced digital buying experiences, and evolving consumer motivations. But while the digital landscape has evolved drastically, many telcos remain stubbornly anchored in the past, crafting offers and services that cater predominantly to Baby Boomers. This conservative approach leaves a gaping disconnect between what modern consumers expect, and what is available to them. We are three generations beyond Boomers, and it’s high time telcos truly cater to the needs of Millennials, Gen Z, and even Gen Alpha. Transforming the business model to meet the changing customer needs and making some bold choices is not an option anymore, it’s a necessity.

10. syys 202414 min