Discover East County
In Episode 24 of Discover East County, we sit down with Kelsey Hurley, the young entrepreneur behind Saltwater Riders a brand that blends the surf, western, and rodeo lifestyles she grew up living right here in East County. Raised in Alpine, Kelsey built her love for fashion, hard work, and community from an early age. At just 23 years old, she took a leap of faith and purchased Saltwater Riders, turning her passion into a business of her own. But the journey hasn’t come without challenges. After buying the company, Kelsey faced a devastating setback when her van—and nearly her entire inventory was stolen during a major event in Las Vegas. Instead of giving up, she got back to work and kept pushing forward. Kelsey shares her story of resilience, entrepreneurship, and what it takes to keep moving forward when everything seems stacked against you.
24 jaksot
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