Inside Rural Economic Development: Lisa Hurley, Executive Director at York County Development Corporation

Inside Rural Economic Development: Lisa Hurley, Executive Director at York County Development Corporation

In this episode of Distressed to Success, Brian speaks with Lisa Hurley, executive director of the York County Development Corporation. Over their 30-minute conversation, Lisa shares how a 20-year career in economic development led her to York County, Nebraska, where she now juggles everything from housing and talent recruitment to small-business support and industrial expansion.  Lisa explains the nuts and bolts of building an effective EDO-securing three to five years of funding for salary and program costs, commissioning a strategic plan, setting up forgivable-loan or revolving-loan funds, and committing to ongoing marketing.  She also highlights the importance of structuring as a public–private nonprofit to maintain community trust, while nurturing close ties with elected officials. Brian and Lisa then dive into two marquee projects.  First, Clutie, originally a one-building, forty-employee electric-pole manufacturer, which, with York County Development Corporation’s help in securing low-interest revolving loans and state site-development grants, has grown to over 200 employees and multiple automated facilities.  Next, the York Regional Workforce Development Center, a long-held vision to unite high-school career-academy students and adult learners under one roof. Supported by Southeast Community College and local school districts, the 20,000-square-foot center will deliver CNA, MedTech, welding and automation training right in York County, accelerating workforce pipelines in both healthcare and advanced manufacturing.  Throughout the episode, Lisa stresses persistence (“don’t give up”) and the value of collaboration, from local coffee-shop chats to national conferences hosted by the Nebraska Economic Developers Association, the National Rural Economic Developers Association, and the International Economic Development Council.  She encourages would-be community developers to start small, sprucing up a window display, organizing a park clean-up, and to plug into regional and state networks. By sharing real-world tools, funding strategies, and relationship-building insights, Lisa Hurley offers a practical playbook for turning blighted areas from distressed to successful. Timestamps 1. Lisa Hurley’s Background & Role at York County Development Corporation – 01:06  2. Setting Up an Economic Development Organization: Research, Funding & Structure – 04:24  3. Funding & Program Tools for Community Development (Strategic Plans, Revolving Loan Funds, Technical Assistance) – 06:23  4. Success Stories: Clutie Manufacturing Growth & York Regional Workforce Development Center – 12:18  5. Professional Networks & Conferences for Economic Developers (NREDA, IEDC, State Associations) – 29:39 Get in touch with Lisa Lisa’s LinkedIn: www.linkedin.com/in/lisa-hurley [http://www.linkedin.com/in/lisa-hurley] York County’s LinkedIn: https://www.linkedin.com/company/york-county-development-corporation [https://www.linkedin.com/company/york-county-development-corporation] York County’s Facebook: https://www.facebook.com/YorkCountyDevelopmentCorporation/ [https://www.facebook.com/YorkCountyDevelopmentCorporation/]  Website: https://www.yorkdevco.com/ [https://www.yorkdevco.com/] Additional Resources Mentioned NREDA membership: https://www.nreda.org/membership-join [https://www.nreda.org/membership-join] Get in touch with Brian Last Best Partners' Website: https://www.lastbestpartners.com/ [https://www.lastbestpartners.com/] Brian's LinkedIn: https://www.linkedin.com/in/brian-seidensticker-90117021 [https://www.linkedin.com/in/brian-seidensticker-90117021] Podcast LinkedIn Page: https://www.linkedin.com/company/distressed-to-success-podcast [https://www.linkedin.com/company/distressed-to-success-podcast] Subscribe to follow the show!

Lighting Up Fort Madison: Michael Mohrfeld and Mohrfeld Electric’s Blueprint for Community Growth

In this episode of Distressed to Success, Brian speaks with Michael Mohrfeld, owner of Mohrfeld Electric and Green Oak Development. Michael takes us along his own journey, from apprenticing as an electrician to founding a 70-employee contracting firm and then launching a development arm in 2014.  What began as an effort to bring affordable single-family housing to Fort Madison, Iowa, quickly evolved into custom homes, higher-end condos on a bluff overlooking the Mississippi, and even workforce housing projects. Along the way, Michael shares hard-won lessons about cost controls, leveraging volunteer labor and trades, and knowing when and how much to borrow so a project stays both realistic and financially viable.  The heart of the conversation centers on Green Oak’s signature marina and riverside restaurant redevelopment, a nearly $25 million public-private revitalization that rescued a deteriorated boating facility and created a vibrant event space. Michael describes forming a nonprofit steering committee, winning FEMA and state grants, raising over $3 million from local businesses, and mobilizing contractors who donated labor and equipment to stretch every dollar.  He also explains how the restaurant and event center arm was structured as its own for-profit venture, giving Fort Madison residents, and passing tourists, a place to gather, dine, and rediscover the riverfront.  Looking ahead, Michael dives into emerging tools for small-town developers, from Iowa’s Workforce Housing Tax Credit to grayfield incentives and IEDA grants. He underscores the importance of regional planning partnerships and encourages local leaders to stop waiting for an outside star developer and instead invest in the people already rooted in their communities.  Finally, Michael reminds us to carve out time for what matters most: family. Whether you’re tackling your first subdivision or debating your 20th, his advice on balanced leverage, community collaboration, and taking your kids racing on weekends will resonate with anyone determined to turn distressed places into booming success stories. Timestamps 1. Michael’s transition from electrical contractor to community-focused developer – 01:03  2. First development: building 35 spec and custom single-family homes – 03:05  3. Bluff-top condo project: pivoting to “empty-nester” maintenance-free living – 03:36  4. Revitalizing a failing marina via a public-private partnership – 05:04  5. Using workforce-housing tax credits and Grayfield incentives for multifamily – 28:25 Get in touch with Michael Mohrfeld Electric Website: https://www.mohrfeldelectric.com/ [https://www.mohrfeldelectric.com/] Green Oak Development Website: https://www.greenoakdevelopment-ia.com/ [https://www.greenoakdevelopment-ia.com/] LinkedIn: https://www.linkedin.com/in/michael-mohrfeld-4950b412/ [https://www.linkedin.com/in/michael-mohrfeld-4950b412/] Mohrfeld Electric Facebook: https://www.facebook.com/MohrfeldElectric [https://www.facebook.com/MohrfeldElectric] Green Oak Development Facebook: https://www.facebook.com/p/Green-Oak-Development-100063609909584/ [https://www.facebook.com/p/Green-Oak-Development-100063609909584/] Additional Resources Mentioned Convergent Nonprofit: https://www.convergentnonprofit.com/ [https://www.convergentnonprofit.com/] Get in touch with Brian Last Best Partners' Website: https://www.lastbestpartners.com/ [https://www.lastbestpartners.com/] Brian's LinkedIn: https://www.linkedin.com/in/brian-seidensticker-90117021 [https://www.linkedin.com/in/brian-seidensticker-90117021] Podcast LinkedIn Page: https://www.linkedin.com/company/distressed-to-success-podcast [https://www.linkedin.com/company/distressed-to-success-podcast] Book The Go-Giver: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 [https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288] Subscribe to follow the show!

From Accidental Entrepreneur to Land Development Expert: Brandon Cobb of HBG Capital

In this episode of Distressed to Success, Brian speaks with Brandon Cobb, founder of the Land Development Accelerator and HBG Capital. Brandon opens up about his “accidental entrepreneur” journey, from medical device sales to flipping and wholesaling houses, and ultimately discovering the massive value in land entitlement and development. He shares how being unexpectedly laid off taught him that no one will safeguard your financial future better than yourself, which led him through a series of trial-and-error ventures before landing on real estate. Over a decade, Brandon went from losing $40,000 on a new-construction flip to closing 187 transactions and partnering with national builders who ultimately helped him scale into large-lot communities. Next, Brandon walks us through the three phases of land development: entitlement (turning raw land into approved housing communities), horizontal development (installing roads, utilities, stormwater systems), and vertical construction (selling lots to builders). He explains why securing an end-buyer first and structuring deals so you don’t close on land until approvals are in hand is critical, and points out common pitfalls, like over-densifying a site or designing without a target product in mind, that can cost hundreds of thousands. Through his Land Development Accelerator mastermind, Brandon and his team coach new developers on everything from securing preliminary plat approvals to raising private capital for entitlement work without tying up all their cash. Finally, we dive into HBG Capital, Brandon’s boutique investment firm that has raised over $15 million in equity to acquire, entitle, and develop land for major homebuilders. He outlines how accredited investors can join their waitlist at hbgcapital.net/waitlist for a hands-off play in this niche real-estate strategy. Before signing off, Brandon shares his two favorite books, The Surrender Experiment and The Untethered Soul by Michael Singer, and a heads-up about the emerging “Cloudbot” AI tool that’s poised to redefine how we automate online tasks. Whether you’re looking to embark on your first land-entitlement project or seeking passive, high-return real estate investments, this episode is packed with practical advice and resources to get you started. Timestamps 1. Brandon’s entrepreneurial journey from medical device sales to real estate investor – 01:12 2. Early real estate mistakes and scaling into land development – 04:04 3. Creation of the Land Development Accelerator and value of mastermind communities – 06:48 4. Common pitfalls in land development (lot design, density, buying before approvals) – 09:53 5. Breakdown of the three phases of land entitlement and development – 14:50 Connect with Brandon! LinkedIn: https://www.linkedin.com/in/hbgcapital/ [https://www.linkedin.com/in/hbgcapital/] Website: https://www.hbgcapital.net/ [https://www.hbgcapital.net/] Book The Surrender Experiment: https://www.amazon.com/Surrender-Experiment-Journey-Lifes-Perfection/dp/080414110X [https://www.amazon.com/Surrender-Experiment-Journey-Lifes-Perfection/dp/080414110X]Book The Untethered Soul: https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379 [https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379] Get in touch with Brian! Last Best Partners' Website: https://www.lastbestpartners.com/ [https://www.lastbestpartners.com/]Brian's LinkedIn: https://www.linkedin.com/in/brian-seidensticker-90117021 [https://www.linkedin.com/in/brian-seidensticker-90117021]Podcast LinkedIn Page: https://www.linkedin.com/company/distressed-to-success-podcast [https://www.linkedin.com/company/distressed-to-success-podcast] Subscribe to follow the show!

How to Build Wealth With Multifamily Investments with Aaron Fragnito from People’s Capital Group

In this episode of Distressed to Success, Brian speaks with Aaron Fragnito, co-founder of People’s Capital Group.  Aaron takes us back to 2009, fresh out of Rowan University, into the worst job market of a generation, and explains how a ski-instructor stint in Colorado, a copy of Rich Dad Poor Dad, and a real estate license in New Jersey set him on a path from cleaning rental cars to closing his first six-family deal in Newark.  Over the past 13 years, Aaron and his partner Seth Martinez have completed more than 280 transactions, raised capital from 113 private investors (with an 83% reinvestment rate), and built an in-house property management arm, all while helping transform blighted neighborhoods in North Jersey. Brian and Aaron then dig into the “secret sauce” behind People’s Capital Group’s success: forging deep, off-market relationships with lenders, receivership firms, and brokers to uncover distressed and under-the-radar Class A properties at steep discounts to replacement cost.  Aaron lays out the buy-renovate-refinance-repeat model he first discovered on that Newark project, explains why most of the upside still lives in Class C-to-B repositioning, and shows how today’s market offers rare Class A opportunities when you know whom to call and when to whisper. He also shares the nuts-and-bolts of attending local summits, following up in person, and proving you can close, because nothing cements your reputation faster than putting money in someone’s pocket. To wrap up, Aaron offers actionable advice for every real estate entrepreneur: pick one market and one asset class, stay the course, resist shiny-object syndrome, and lean on coaches or mentors to shorten your learning curve.  He recalls the early pivots, from short sales to fix-and-flips to syndications, and how each taught him the importance of infrastructure, focus, and relationships. Whether you’re just getting started or looking to scale up, this conversation delivers proven strategies for turning distressed assets into profitable, community-uplifting investments. Timestamps 1. Aaron Fragnito’s Real Estate Journey & Early Beginnings – 01:06  2. Launching People’s Capital Group & Buy-Renovate-Refinance Model – 03:11  3. Specializing in Class C→B Repositioning & Emerging Class A Opportunities – 05:05  4. Secret Sauce: Off-Market Deals via Broker & Lender Relationships – 08:11  5. Advice for New Investors: Networking, Consistency & Mentorship – 10:16 Get in Touch with Aaron! Website: https://www.peoplescapitalgroup.com/ [https://www.peoplescapitalgroup.com/]LinkedIn:https://www.linkedin.com/in/aaron-fragnito-620b93173/ [https://www.linkedin.com/in/aaron-fragnito-620b93173/]Book a call: https://calendly.com/peoplescapitalgroup/linkedin [https://calendly.com/peoplescapitalgroup/linkedin]Rich Dad Poor Dad: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194 [https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194] https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194Get in touch with Brian!  Last Best Partners' Website: https://www.lastbestpartners.com/ [https://www.lastbestpartners.com/]Brian's LinkedIn: https://www.linkedin.com/in/brian-seidensticker-90117021 [https://www.linkedin.com/in/brian-seidensticker-90117021]Podcast LinkedIn Page: https://www.linkedin.com/company/distressed-to-success-podcast [https://www.linkedin.com/company/distressed-to-success-podcast] Subscribe to follow the show!

Henry Yoshida from Retired.com Explains How to Invest Your IRA Beyond Stocks and Bonds

In this episode of Distressed to Success, Brian speaks with Henry Yoshida, CEO and co-founder of Rocket Dollar and Digital Trust. They kick off by breaking down how self-directed IRAs work, rolling over old 401(k) or IRA funds to unlock private and alternative investments like real estate, small businesses or opportunity-zone projects and why the standard retirement custodians don’t offer that flexibility.  Henry explains the nuts and bolts of Rocket Dollar’s platform paired with Digital Trust’s custody services, and how this combo lets everyday investors deploy capital into communities they care about while preserving their tax benefits.  Brian and Henry then trace his journey from a decade at Merrill Lynch, through launching a mid-market 401(k) consulting practice, founding Honest Dollar (later sold to Goldman Sachs), to the 2018 birth of Rocket Dollar and its eventual merger with Digital Trust. Along the way they share inspiring stories, such as a Harvard Business School alum who funded rental housing back in her hometown of San Antonio, and a circle of friends who saved their favorite college bar from closure, all by redirecting their retirement savings.  These real-world examples underscore how tapping just a fraction of the $46 trillion in U.S. retirement assets can fuel local revitalization. Wrapping up, Henry offers a few nuggets of wisdom, “you succeed by your systems, not by lofty expectations,” and even reveals his favorite kitchen gadget, the Ninja Creami, for guilt-free protein “ice cream.”  If you’re curious how a self-directed IRA could power your next community investment, visit rocketdollar.com for a no-pressure chat with their U.S.-based team. Timestamps 1. Overview of Rocket Dollar & Digital Trust platform – 01:20 2. How to roll over old 401(k)s into a self-directed IRA (and find forgotten plans) – 02:48 3. Henry’s entrepreneurial journey: Merrill Lynch → consulting shop → Honest Dollar → Rocket Dollar – 04:39 4. Real-world examples of using self-directed IRAs for community real estate & small businesses – 11:18 5. Key success insight: “You fail to the level of your systems” + life-balance advice – 21:57 Get in touch with Henry Website: https://bit.ly/4atczNJ [https://bit.ly/4atczNJ] LinkedIn: https://www.linkedin.com/in/ppoteet/ [https://www.linkedin.com/in/ppoteet/] Instagram: https://www.instagram.com/fitfinancehenry/ [https://www.instagram.com/fitfinancehenry/] Phone Number: 1-855-ROCKET-D or 1-855-762-5383 Get in touch with Brian Last Best Partners' Website: https://www.lastbestpartners.com/ [https://www.lastbestpartners.com/] Brian's LinkedIn: https://www.linkedin.com/in/brian-seidensticker-90117021 [https://www.linkedin.com/in/brian-seidensticker-90117021] Podcast LinkedIn Page: https://www.linkedin.com/company/distressed-to-success-podcast [https://www.linkedin.com/company/distressed-to-success-podcast] Book Crucial Conversations: https://www.amazon.com/Crucial-Conversations-Talking-Stakes-Second/dp/0071771328 [https://www.amazon.com/Crucial-Conversations-Talking-Stakes-Second/dp/0071771328] Subscribe to follow the show!