Measuring Marketing, How to Validate your Marketing with FFS Beauty MD Liz Needham | E11

Shopify MD Shimona Mehta talks Narrative Ecommerce & Personalisation | E15

Shopify's EMEA Managing Director Shimona Mehta joins us this week on Ecommerce Experts for an engaging episode on mastering ecommerce. Emily Long our CEO says her favourite parts of the podcast are the exploration of multiple channels, personalisation discussion and keeping the customer on your site to learn rather than risking them going elsewhere. Shopify provide everything you need to sell online. Selling online with your own ecommerce website has never been easier, faster, or more scalable. Impress your customers with a beautiful store that you can set up in minutes and bring your brand to life. Guest Details Shopify - https://www.shopify.co.uk/ [https://www.shopify.co.uk/] Shimona Mehta - https://www.linkedin.com/in/shimonamehta/ [https://www.linkedin.com/in/shimonamehta/] Host Details Hannah Hooton - https://www.linkedin.com/in/hannahhoo [https://www.linkedin.com/in/hannahhoo]... [https://www.linkedin.com/in/hannahhoo...] Ecommerce Experts - @ecommerceexpertspodcast Genie Goals - https://geniegoals.co.uk/ [https://geniegoals.co.uk/] Music Copyright Epidemic Sounds, Tigerblood Jewel

CRO Tracking, Reporting & International Growth with Foolproof, George Ioannou & Alice Moore | E14

This week we share our insightful conversation with self-confessed Data Nerds George and Alice of Foolproof Agency. We cover fundamentals of website design, mobile, classic mistakes of first-time ecommerce businesses, and even international growth. Yes, there's a lot in this one! Founded in 2002, Foolproof is a product and service design company - one of the biggest specialists in Europe. They specialise in end-to-end digital product and service design for global brands. The products and services they create impact the lives of millions of people. Foolproof knows how to deliver these experiences because of their wide-ranging expertise - from experience design to digital transformation. Guest Details Foolproof - https://www.foolproof.co.uk/ [https://www.foolproof.co.uk/] George - https://www.linkedin.com/in/georgeioa... [https://www.linkedin.com/in/georgeioa...] Host Details Hannah Hooton - https://www.linkedin.com/in/hannahhoo... [https://www.linkedin.com/in/hannahhoo...] Ecommerce Experts - @ecommerceexpertspodcast Genie Goals - https://geniegoals.co.uk/ [https://geniegoals.co.uk/]

Lick Home Founder Lucas London on Scaling a Socially Led Business | E13

Co-Founder and CEO of Lick Home Lucas London joins us this week on Ecommerce Experts. Lick Home are revolutionizing the home decor industry. They believe it should be easy to transform the spaces you call home. No more waiting around, no more “one day”, no more making do. Life doesn’t stand still, and neither should your walls. Guest Details Lick - https://www.lick.com/ [https://www.lick.com/] Lucas London - https://www.linkedin.com/in/lucas-london [https://www.linkedin.com/in/lucas-london]/ Host Details Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ [https://www.linkedin.com/in/hannahhooton/] Ecommerce Experts - @ecommerceexpertspodcast Genie Goals - https://geniegoals.co.uk/ [https://geniegoals.co.uk/]

The Chocolate Smiths Recipe for 400% YOY Growth with Founder Steffi Smith | E12

From 40k followers to 140k followers overnight, Steffi Smith and her innovative chocolate company "The Chocolate Smiths" Bizzare Bars have caught the attention of some huge celebrities. Joe Wickes endorsing them on his stories led to a meteoric rise in sales but most admirably, Steffi isn't willing to risk her values for the growth. Her people first, values first approach to business is so insightful to hear. All of their chocolate is handmade in Newcastle Upon Tyne and their limited edition products sell like wildfire. I personally had to taste a number before, during and after this episode just to be sure. Sections 🎬 Guest The Chocolate Smiths - https://www.thechocolatesmiths.com/ [https://www.thechocolatesmiths.com/] Steffi Smith - https://www.instagram.com/steffithechocolatesmith/ [https://www.instagram.com/steffithechocolatesmith/] Host Genie Goals - https://www.geniegoals.co.uk/ [https://www.geniegoals.co.uk/] Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ [https://www.linkedin.com/in/hannahhooton/] or @ecommercehannah

Measuring Marketing, How to Validate your Marketing with FFS Beauty MD Liz Needham | E11

The big question is - How do you measure TV advertising and quantify it for more investment? Thankfully Liz Needham is not only Managing Director of FFS Beauty but also an accountant with a strong finance background. Having featured in FFS's first-ever TV advert earlier this year she shares her view on how to measure brand awareness and what financial modelling is key. A very different episode, but so important for getting those budgets approved! FFS Beauty is UK's award-winning, top-rated women's razor subscription and eco-friendly products. FFS delivers a personalised, fuss-free routine to your door. Guest FFS Beauty - https://www.ffs.co.uk/ [https://www.ffs.co.uk/] Liz Needham - https://www.linkedin.com/in/liz-needham-84725283/ [https://www.linkedin.com/in/liz-needham-84725283/] Host Genie Goals - https://www.geniegoals.co.uk/ [https://www.geniegoals.co.uk/] Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ [https://www.linkedin.com/in/hannahhooton/] or @ecommercehannah