The Trust Economy: How Podcasts Build Business Relationships at Scale with Guillaume Jouvencel

The Trust Economy: How Podcasts Build Business Relationships at Scale with Guillaume Jouvencel

What makes you trust someone enough to hand them your business? It's rarely a cold pitch or a clever ad. It's a relationship. The feeling that you already know someone, that you've heard them think out loud, that you understand how they see the world. But how do you build that at scale without personally getting on a thousand calls? That's exactly what Guillaume Jouvencel figured out and it led him to launching a podcast agency. In this episode of Embrace the Squiggle, Guillaume shares the non-linear path that brought him here, and why podcasts have become the most powerful trust-building tool for high-ticket service firms that most people are underusing. Guillaume breaks down how he helps companies stop chasing vanity metrics and start showing up in front of their actual ideal clients. If you've ever thought about if a podcast could actually move the needle for your business (or your career), this conversation will change how you think about it. 💼 Connect with Guillaume on LinkedIn [https://www.linkedin.com/in/guillaume-jouvencel] GHA Podcasts: https://ghapodcast.com/ [https://ghapodcast.com/] His recommended 🎙️ podcasts * Modern Wisdom [https://open.spotify.com/show/2bFbSCIRxMQNICb5VBfLj0] with Chris Williamson * The Game [https://open.spotify.com/show/3cGP6ViUeAVfCyrZbBMFVa] with Alex Hormozi 📚 Books * How to Win Friends and Influence People [https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034] by Dale Carnegie * The Compound Effect [https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X] by Darren Hardy Work with Maxady Ready to take your next career step? Maxady [https://www.maxady.com] helps you find the role that actually fits — your skills, your life, your squiggle. Connect with Your Hosts * Colleen DelVecchio → LinkedIn [https://www.linkedin.com/in/colleen-delvecchio/] * Ashleigh Beadle → LinkedIn [https://www.linkedin.com/in/ashleighbeadle/]

What Happens After the Pressure Gets to You: Leadership in the Face of Crisis with Savio P. Clemente

What do you learn when you face cancer, not once but twice? Savio P. Clemente has done it and came out the other side to share the squiggly lessons we all need.  This episode of Embrace the Squiggle, Colleen and Ashleigh speak with keynote and TEDx speaker, board-certified wellness coach, journalist, and two-time cancer survivor Savio P. Clemente about pressure and post-crisis leadership. Savio recounts being diagnosed in 2014 with stage three non-Hodgkin’s lymphoma, undergoing six rounds of R-CHOP, and being cancer-free for a decade before a relapse. His experience fighting cancer tought him the importance of integrative healing, compassion, and the power of silence and stillness. 👋 This is Embrace the Squiggle, the podcast that takes you behind the scenes and into the authentic stories of professionals from all walks of life. Each episode offers unflinching honesty, meaningful insights, and inspiration for listeners navigating their own career squiggles. Connect with Savio: https://www.saviopclemente.com/ [https://www.saviopclemente.com/] Follow Savio: https://www.instagram.com/thehumanresolve/ [https://www.instagram.com/thehumanresolve/] Work with Maxady Ready to take your next career step? Maxady [https://www.maxady.com] helps you find the role that actually fits — your skills, your life, your squiggle. Connect with Your Hosts * Colleen DelVecchio → LinkedIn [https://www.linkedin.com/in/colleen-delvecchio/] * Ashleigh Beadle → LinkedIn [https://www.linkedin.com/in/ashleighbeadle/] Subscribe & Leave a Review If this episode resonated, please leave us a review and share it with someone who needs to hear it. It helps more people find the show. 🎙️

Finding Your Next Squiggle: Career Moves After a Pause with Renee Ketels

Whether you left the workforce by choice or the decision was made for you, knowing what to actually do next is a whole different challenge. In this episode, we're doing something a little different. Instead of hearing about a squiggle in hindsight, we're in it with Renee Ketels in real time. Renee spent years as a Senior Manager of Design Communications at General Motors before stepping away to raise her kids. Now she's ready for her next chapter — and she's targeting a move into philanthropy and nonprofits focused on women, family, and education. She's networking, doing informational interviews, joining groups, volunteering with United Way. She's doing everything right. So why does the next step still feel unclear? Colleen and Ashleigh sit down with Renee to map out the actual next moves. If you've been out of the job market for a few years (or more), this episode is the honest conversation you didn't know you needed.  If you're job hunting, career pivoting, or trying to figure out what comes after the pause — this one's for you. About Renee Ketels Renee is a former Senior Manager of Design Communications at General Motors, now navigating her return to the workforce with a focus on philanthropy and nonprofits in the women, family, and education space. Connect with Renee: https://www.linkedin.com/in/reneeketels/ [https://www.linkedin.com/in/reneeketels/] Work with Maxady Ready to take your next career step? Maxady [https://www.maxady.com] helps you find the role that actually fits — your skills, your life, your squiggle. Connect with Your Hosts * Colleen DelVecchio → LinkedIn [https://www.linkedin.com/in/colleen-delvecchio/] * Ashleigh Beadle → LinkedIn [https://www.linkedin.com/in/ashleighbeadle/] Subscribe & Leave a Review If this episode resonated, please leave us a review and share it with someone who needs to hear it. It helps more people find the show. 🎙️

Crafting Your Million Dollar Message: How to Launch Yourself as a Thought Leader and Turn Words Into Wealth with Aurora Winter

What if the words you use (and the stories you tell) are the currency of your career and business? Aurora Winter has built multiple 7-figure companies, won awards for her books, and been featured everywhere from ABC-TV to Oprah Radio. And her thesis is: communication isn't a soft skill. It's the foundation of everything! In this episode, Colleen and Ashleigh sit down with Aurora to dig into the neuroscience of communication, why your words are quite literally triggering (or killing) buying decisions, and what Steve Jobs knew about storytelling that most people don't. Whether you're trying to grow a business, launch a book, or just get people to actually listen to you, this one's packed! We talk about why thought leaders need to be authors (even in an AI world), how to turn one idea into multiple streams of income and impact, and why Aurora finally sat down to write the YA fantasy series she's been thinking about since she was nine. Aurora Winter 🌐 aurorawinter.com [https://www.aurorawinter.com/] 💼 LinkedIn [https://www.linkedin.com/in/aurorawinter/] 🎯 Free Quiz — Ready to Launch as a Thought Leader? thoughtleaderlaunch.com [https://thoughtleaderlaunch.com/] Books & Resources Mentioned * Turn Words Into Wealth by Aurora Winter * Magic, Mystery and the Multiverse by Aurora Winter Work with Maxady Ready to take your next career step? Maxady [https://www.maxady.com] helps you find the role that actually fits — your skills, your life, your squiggle. Connect with Your Hosts * Colleen DelVecchio → LinkedIn [https://www.linkedin.com/in/colleen-delvecchio/] * Ashleigh Beadle → LinkedIn [https://www.linkedin.com/in/ashleighbeadle/] Subscribe & Leave a Review If this episode resonated, please leave us a review and share it with someone who needs to hear it. It helps more people find the show. 🎙️

Career Growth and Visibility When You Work From Home: Is There a Remote Work Trap?

You got the flexibility you asked for. But now you're wondering… is working from home actually holding you back? You're showing up, but you're not in the room where it happens. And when promotion season comes around, out of sight might just mean out of mind! In this episode, Colleen and Ashleigh ( just our lovely co-hosts this week with no guest!) get real about the remote work dilemma: the freedom it offers and the specific strategies you need to keep your career moving forward when you're not in the office. From closing the visibility gap with leadership to knowing when hybrid is actually the smarter career move, this conversation is practical and can be implemented to your career squiggle ASAP.  🎯 Want accountability while navigating your career pivot? Maxady's coaching services help you navigate uncertainty, embrace your strengths, and build a career you love. 👉 https://www.maxady.com/coaching [https://www.maxady.com/coaching] Stay in Touch with Your Hosts Colleen on LinkedIn: https://www.linkedin.com/in/comara/ [https://www.linkedin.com/in/comara/] Ashleigh on LinkedIn: https://www.linkedin.com/in/ashleigh-beadle/ [https://www.linkedin.com/in/ashleigh-beadle/] 🎙️ Subscribe wherever you get your podcasts for more conversations on squiggly career paths, mindset shifts, and the courage it takes to evolve on purpose.