How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer

Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson

EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positioning statements and brand pillars, but unless people feel them in their day-to-day, you haven't really activated anything. Authenticity is what bridges that gap — and authenticity, almost always, is built through collaboration. In this episode of the Employer Branding Podcast, Jörgen sits down with Haley de la Grana, Digital & Email Marketing Strategist on the Talent Attraction team at McKesson — the Fortune 10 healthcare company headquartered in Irving, Texas. Haley has spent more than a decade in employer branding and recruitment marketing, with prior roles at Docebo and UKG (formerly Ultimate Software), and brings a very practical view of what it takes to bring an EVP to life inside a company of McKesson's scale. In the conversation, Haley shares: Why employer brand activation lives or dies on cross-functional partnerships — and which teams matter most How she works with internal comms, ERGs, recruiters, and corporate marketing to keep the brand consistent without flattening local nuance The role of employee storytelling in turning EVP pillars into something candidates and employees actually feel Lessons from building employer brands at smaller, faster companies and applying them inside a Fortune 10 Practical tactics for getting buy-in from senior stakeholders when employer brand is still a relatively new function in the business If you're working on activating your own EVP — or trying to get one off the ground — this conversation is a useful template for who to talk to, what to ask for, and how to keep the work moving when collaboration is the only way through. Connect with Haley on LinkedIn, and subscribe to the Employer Branding Podcast on Apple Podcasts, Spotify, or wherever you listen.

How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer

At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand concepts into the recruitment process. Anne Kennedy Dotson is the Global Head of Employer Brand, Recruitment Marketing & University Relations at Pfizer. Anne Kennedy Dotson on LinkedIn: https://www.linkedin.com/in/anne-kennedy-dotson-8362128/ Careers at Pfizer: https://www.pfizer.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi

When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office. Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi. Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/ Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/ Working at Sanofi: https://jobs.sanofi.com/en The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling

How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE

As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are. Rachel Duran is the Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise. Rachel Duran on LinkedIn: https://www.linkedin.com/in/rachelduran/ HPE Careers: https://careers.hpe.com/us/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday

Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand. Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday. Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/ Workday Careers: https://www.workday.com/en-us/company/careers/overview.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!