If I Bought an HVAC Company Tomorrow, Here's Exactly What I'd Do

If I Bought an HVAC Company Tomorrow, Here's Exactly What I'd Do

If you bought an HVAC company tomorrow, what would you actually do first? Not what the business books say. Not the generic advice you hear at every conference. What would someone who has already built a company from one truck to fifteen million dollars in seven years actually do, in order, starting day one? In this episode, Derek Cormier walks through the exact playbook he would run from the moment he took the keys. Seven priorities in order. No fluff. Just the real decisions that determine whether a company grows or stays stuck. Derek starts where most owners never think to start: the brand. Most HVAC companies look like every other HVAC company. A strong brand lowers your marketing spend, drives branded keyword searches, and helps you recruit people who want to work for a company that looks like it has its act together. From there he gets into the systems and people decisions that separate companies that scale from companies that survive. Why training tied to SOPs is the only thing that creates a consistent customer experience. Why hiring experience is one of the fastest ways to kill your culture. Why the companies doing twenty five and forty seven million dollars a year are moving toward an internal academy model. Why your pay plan is either driving the behavior you want or creating the entitlement problem you complain about. And why a team full of nice people pleasers is a liability, not an asset. What You Will Learn: Why the first thing Derek would fix is the brand and how it affects recruiting and marketing spend. Why SOPs and training are the only path to a consistent customer experience. Why experienced hires often create culture problems. How to build a pay plan with accountability built in. Why leadership and management are different skills and why most companies only develop one. How to build a selling proposition that has nothing to do with price. Why career progression is a retention strategy. Topics Covered: HVAC company strategy. Branding for home service companies. SOP and training systems. Recruiting and hiring for trades. Performance based pay plans. Culture building for contractors. Leadership vs management. Selling proposition and talking triggers. Knowing your numbers. Employee retention. Who This Episode Is For: This episode is for HVAC contractors, plumbers, electricians, and home service business owners who are buying a company, thinking about buying one, or want to know what they would do differently if they were starting over. It is for any trades owner who feels like they are working harder than their results justify and wants a clear look at what the most successful operators actually prioritize. About Escape the One Man Show: Escape the One Man Show is a podcast for contractors and trades business owners who are tired of being the bottleneck in their company. Host Derek Cormier shares the leadership lessons, systems, marketing strategies, and operational frameworks that helped build Climate Experts into a multi million dollar home service business. Have a question you want answered on the show? Call 321-495-7788 and leave a voicemail. Your question may be featured in an upcoming episode. Keywords: buying an HVAC company, HVAC business strategy, home service company growth, HVAC branding, contractor SOPs, HVAC training program, hiring technicians, contractor pay plan, performance based pay trades, HVAC culture building, leadership vs management, contractor selling proposition, trades business numbers, employee retention contractors, contractor podcast, Derek Cormier, Escape the One Man Show, Climate Experts, HVAC company operations.

Why Smart Contractors Are Keeping Their Warranty Profits

Most contractors sell extended warranties and never think twice about how broken the model actually is. Homeowners pay upfront, and when they actually need a repair the manufacturer or third party warranty company makes it nearly impossible to use. Low labor rates. Denied claims. A processing nightmare that benefits everyone except the contractor and the customer. In this episode, Derek Cormier sits down with Will Kinsey, owner of Conduit Warranty, to break down a completely different model. One where the contractor owns the warranty company itself instead of handing that revenue and control to someone else. Will walks through exactly how this works, why it is structured to be fully legal and compliant, and how contractors end up owning the majority of the money instead of giving it away. He also shares how he personally incentivizes his own management team with a percentage of the revenue instead of giving up ownership, and what that means for contractors thinking about doing the same with their leadership. This is a real, detailed breakdown for any contractor who has ever sold a manufacturer extended warranty and wondered why the customer experience on the back end is so painful, or who simply wants to know if there is a better way to build long term value into their business. What You Will Learn: Why traditional manufacturer and third party extended warranties are broken for both the contractor and the customer. How a contractor owned warranty model is structured to stay fully legal. How the money flow works and how much of it the contractor actually keeps. How long warranty funds sit before becoming accessible and whether they can be invested. What trades and what types of equipment this model can be used for. How long warranty terms can run. How to get started and what it costs to implement. What companies are already using this model successfully. Topics Covered: Contractor owned warranty programs. Extended warranty alternatives. HVAC plumbing and electrical warranty strategy. Building recurring value into a trades business. Warranty claims processing. Manufacturer warranty problems. Contractor compensation and incentive structures. Trades business growth strategy. Home service revenue models. Who This Episode Is For: This episode is for HVAC contractors, plumbers, electricians, and home service business owners who currently sell manufacturer or third party extended warranties and want a better option. It is for contractors who have dealt with denied claims, low labor reimbursement rates, or a painful process on behalf of their customers. It is for any trades business owner looking for a new way to build long term value and recurring revenue into their company. About Escape the One Man Show: Escape the One Man Show is a podcast for contractors and trades business owners who are tired of being the bottleneck in their company. Host Derek Cormier shares the leadership lessons, systems, marketing strategies, and operational frameworks that helped build Climate Experts into a multi million dollar home service business. Have a question you want answered on the show? Call 321-495-7788 and leave a voicemail. Your question may be featured in an upcoming episode.

HVAC Tune Up or Scam? The Truth About Preventative Maintenance and Why Your Pricing Is Killing You

Every year when shoulder season hits, HVAC companies start flooding homeowners with ads for $29, $39, and $49 tune ups. And every year homeowners ask the same question: is an HVAC tune up actually worth it or is it just a way to get a foot in the door? In this episode, Derek Cormier tackles one of the most debated topics in the trades head on. The difference between a real preventative maintenance visit and a low price bait and switch. Why the perception problem exists in the first place. And why your pricing strategy might be quietly destroying the trust you need to grow. The uncomfortable truth is that a legitimate tune up and a scam can look identical to a homeowner if you are not doing your job right. No checklist. No system health report. No explanation of what was found. Just a receipt and a wave goodbye. That is not a customer problem. That is an operator problem. Derek breaks down what a real tune up actually includes, why the name you use matters less than the process you follow, and how contractors who charge low prices to get in the door are not always wrong but are often setting themselves up to fail. He also addresses the pricing trap that keeps contractors stuck and the one shift in how you present and deliver your maintenance service that changes everything. What You Will Learn: Why homeowners are Googling whether HVAC tune ups are a scam and what that means for your business. The difference between a real preventative maintenance visit and one that earns the reputation of a scam. Why your delivery and documentation matter more than what you charge. How to present your tune up in a way that builds trust instead of suspicion. Why low priced tune ups are not inherently dishonest but can be a trap. What a real 24 point inspection looks like and why the checklist matters. How your pricing strategy is either building or destroying your brand. Topics Covered: HVAC tune up vs preventative maintenance. Low price tune up strategy. Building trust with homeowners. HVAC maintenance pricing. System health report and documentation. Contractor pricing strategy. Home service maintenance visits. How to present a tune up to customers. Why homeowners distrust HVAC companies. Shoulder season marketing for contractors. Who This Episode Is For: This episode is for HVAC contractors, plumbers, electricians, and home service business owners who are running maintenance visits and wondering why they are not converting into loyal customers. It is for contractors who have lost business to low price competitors and do not know how to compete. It is for any trades business owner who wants to understand how to deliver a maintenance visit that builds trust, generates referrals, and creates long term customers instead of one time calls. About Escape the One Man Show: Escape the One Man Show is a podcast for contractors and trades business owners who are tired of being the bottleneck in their company. Host Derek Cormier shares the leadership lessons, systems, marketing strategies, and operational frameworks that helped build Climate Experts into a multi million dollar home service business. Have a question you want answered on the show? Call 321-495-7788 and leave a voicemail. Your question may be featured in an upcoming episode. Keywords: HVAC tune up scam, preventative maintenance HVAC, HVAC maintenance pricing, contractor pricing strategy, home service maintenance, HVAC shoulder season, system health report, HVAC trust building, contractor podcast, trades business growth, Climate Experts, Derek Cormier, Escape the One Man Show, HVAC business owner, home service pricing, HVAC customer trust, trades marketing, HVAC maintenance visit, contractor business growth.

How I Actually Market My HVAC Company in 2026

Billy Gregus, owner of Integrity Refrigeration, called in and asked a question every contractor is asking in 2026: What is actually working in HVAC marketing right now? PPC? LSA? Guerrilla marketing? Where should contractors be putting their money and energy to get the best ROI? In this episode, Derek Cormier breaks down exactly how Climate Experts approaches marketing and why that strategy continues to produce results. Like many contractors, Derek initially handed his entire marketing budget to a large agency and hoped for the best. While it produced some results, he quickly learned a better approach: segment your marketing among specialized vendors and have someone on your team managing performance and accountability. At Climate Experts, the majority of leads still come from referrals, supported by a strong referral program and consistent marketing to existing customers. The company also has its own CMO who works with the team weekly, manages vendors, tracks performance, and ensures every marketing dollar is being spent effectively. Combined with an internal marketing coordinator and a social media strategy built specifically for the trades, the company has developed a system that delivers measurable ROI. This episode is a real-world answer to a real question from a contractor trying to determine where to invest marketing dollars in 2026. What You'll Learn: • Why many contractors get burned by large marketing agencies • How to segment vendors based on their strengths • Why your existing customer base is your most underutilized marketing asset • What a successful referral program looks like • Why having an internal marketing leader changes everything • How trades business owners should approach social media • What is producing ROI for a multi-million-dollar HVAC company in 2026 Topics Covered: • HVAC marketing in 2026 • PPC vs LSA vs guerrilla marketing • Referral marketing for contractors • Marketing to existing customers • Managing multiple marketing vendors • Building an in-house marketing team • Social media for HVAC companies • Home service lead generation • Marketing ROI for contractors Who This Episode Is For: HVAC contractors, plumbers, electricians, and home service business owners who are spending money on marketing and want to know what's actually working. It's for contractors who have been burned by agencies, owners looking to scale from $1M to $10M+, and anyone wanting a clearer strategy for growing a home service company. About Escape the One Man Show: Escape the One Man Show is a podcast for contractors and trades business owners who are tired of being the bottleneck in their company. Host Derek Cormier shares the leadership lessons, systems, marketing strategies, and operational frameworks that helped build Climate Experts into a multi-million-dollar home service business. Have a question you want answered on the show? Call 321-495-7788 and leave a voicemail. Your question may be featured in an upcoming episode. Keywords: HVAC marketing 2026, HVAC lead generation, PPC vs LSA, contractor marketing, home service marketing, referral program, HVAC business growth, social media for contractors, marketing ROI, HVAC leads, contractor podcast, trades business marketing, Climate Experts, Derek Cormier, Escape the One Man Show, marketing budget for contractors, home service business growth, HVAC company marketing strategy.

She Had No Trades Experience. Now She Runs Half My Company

Every contractor thinks they need to hire someone with years of trades experience to become a manager. This episode will change the way you think about leadership forever. In this episode of Escape The One Man Show, Derek Cormier sits down with Climate Experts COO Krystal Hernandez to break down her incredible journey from stay at home mom and part time office admin to running operations for a multi million dollar HVAC, plumbing, and electrical company. Six years ago Krystal knew nothing about the trades. No HVAC experience. No accounting background. No management experience. Today she oversees office operations, customer service, dispatch, accounting, HR, staffing, and marketing. This episode is not about motivation. It is about a proven blueprint for building leaders from within your company instead of constantly searching for outside hires. Derek and Krystal discuss why culture fit matters more than experience, how to identify leadership potential in your team, the biggest mistakes contractors make when promoting employees, and why some of the best leaders in your company may be hiding in plain sight. If you are tired of being the bottleneck in your business and want to build a team that can grow without you this episode is for you. WHAT YOU WILL LEARN IN THIS EPISODE: Why hiring experienced managers often backfires. How to identify leadership potential in your employees. Why culture fit beats experience every time. The framework Climate Experts uses to promote from within. How accountability creates leaders. Why bad hires destroy company culture. The importance of coaching and mentorship. How to build management teams without relying on outside recruiting. Leadership lessons from growing a multi million dollar trades company. What contractors get wrong about promotions and management. TOPICS COVERED: Building leaders from within. Promoting employees into management. Hiring vs developing leaders. Company culture in the trades. Leadership development. HVAC business growth. Employee accountability. Coaching and mentorship. Women in the trades. Trades business leadership. Internal promotions. COO development. Management training. Scaling a home service company. Building systems and processes. WHO THIS EPISODE IS FOR: This episode is for HVAC contractors, plumbers, electricians, and home service business owners who are struggling to find great managers and leaders. It is for owners who feel stuck because everything depends on them. It is for contractors who want to stop hiring people who look good on paper and start building leaders who are aligned with their culture and mission. It is also for anyone in the trades who wants to grow into leadership and create a bigger future inside their company. ABOUT ESCAPE THE ONE MAN SHOW: Escape The One Man Show is a podcast for contractors and trades business owners who are done being the bottleneck in their own company. Every episode host Derek Cormier shares the real systems, leadership lessons, hiring strategies, and growth tactics that helped build Climate Experts into a multi million dollar HVAC, plumbing, and electrical company in Florida. Want to work with Derek directly? Visit www.escapetheonemanshow.com [http://www.escapetheonemanshow.com/] Have a question you want answered on the show? Call in and leave your question at 321-495-7788 and it may be featured on a future episode.