119: What Actually Makes a Facial Feel Luxury to Clients

Why You’re Doing Everything to Get Clients… But It’s Still Not Working

Send us Fan Mail [https://www.buzzsprout.com/2384812/fan_mail/new] This episode is sponsored by GlossGenius. The more successful your business becomes, the more time it can take to run it. GlossGenius helps beauty professionals simplify booking, payments, client communication, marketing, and more—all in one place—so you can spend less time managing your business and more time serving clients. ✨ Use code KARIJO to get 50% off your first two months of a Premium GlossGenius plan: http://glossgenius.com/ [http://glossgenius.com/] Why are you not getting esthetician clients even though you’re posting on Instagram, running specials, and doing everything you’re supposed to do? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why the problem probably isn’t your marketing—it’s your message. If your social media talks about facials, waxing, acne, lashes, brows, anti-aging, retail, memberships, and everything else, potential clients may not know what to remember about you. You’ll learn why becoming known for one thing helps you attract more clients, how to choose what you want your esthetician business to be known for, and why clarity is often more important than posting more content. If you’ve ever thought, “I’m doing everything and I’m still not getting clients,” this episode is for you. Educational sponsorship for GlossGenius. Mid-roll interview segment highlighting how GlossGenius helps estheticians run and grow their businesses. Used for Campaign #1  GlossGenius sponsorship campaign. Mid-roll educational interview. Used on Episodes 127–129. GlossGenius [https://glossgenius.com] All-in-one scheduling, payments, forms & client management for estheticians. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” [https://stan.store/EstheLaunchAcademy] tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy

Send us Fan Mail [https://www.buzzsprout.com/2384812/fan_mail/new] If you’ve ever wondered how to create a membership that actually works, this episode is for you. Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, build stronger client loyalty, and reduce the pressure of relying only on appointments. In this episode, Kari Jo Patterson sits down with membership expert Paige to discuss how to build a thriving membership community, improve member retention, create an onboarding experience that keeps people engaged, and avoid the biggest mistakes business owners make when launching memberships. Whether you’re considering a treatment membership or looking to build an educational community, these principles can help you create predictable monthly income and grow beyond the treatment room. In this episode you’ll learn: * Why community matters more than content * How to launch a membership before it’s finished * The biggest onboarding mistakes that cause cancellations * How to improve member retention * Whether you should offer monthly or annual memberships * How recurring revenue creates a more stable esthetician business Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast [http://glossgenius.com/estheticianpodcast] Connect with Paige Vandy 🌐 Website: paigevandy.com [http://paigevandy.com/] 📸 Instagram: @themembershipmuse ▶️ YouTube: @themembershipmuse 💻 Million Dollar Memberships Club: paigevandy.com/million-dollar-memberships-club [http://paigevandy.com/million-dollar-memberships-club] GlossGenius [https://glossgenius.com] All-in-one scheduling, payments, forms & client management for estheticians. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” [https://stan.store/EstheLaunchAcademy] tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

How to Track Your Esthetician Business Numbers So You Know What to Fix

Send us Fan Mail [https://www.buzzsprout.com/2384812/fan_mail/new] In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and using business data to make money instead of guessing what to fix. If you’ve ever said, “I don’t know my business numbers,” this episode is for you. Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast [http://glossgenius.com/estheticianpodcast] GlossGenius [https://glossgenius.com] All-in-one scheduling, payments, forms & client management for estheticians. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” [https://stan.store/EstheLaunchAcademy] tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Should You Simplify Your Esthetician Service Menu?

Send us Fan Mail [https://www.buzzsprout.com/2384812/fan_mail/new] Most estheticians think they need to offer more services to grow. But in reality? The bigger your treatment menu gets, the more confused your clients become. In this episode, Kari Jo breaks down why clients don’t actually think in treatments — they think in problems. You’ll learn how to simplify your treatment menu, organize your services into phases, and create systems that make clients feel more confident saying yes. This episode is for estheticians who: - feel overwhelmed by their menu - struggle with clients questioning pricing - constantly overexplain treatments - want clients to trust their recommendations more - want a simpler system that creates more confidence In this episode: - Why clients question treatments and pricing - The biggest mistake estheticians make with treatment menus - How to organize services into client “phases” - The difference between required services vs add-ons - Why systems create confidence for both you and your clients - How to stop making your business harder than it needs to be If today’s episode hit home for you, download Kari Jo’s free Esthetician Weekly Numbers Tracker at: karijopatterson.com/start The Esthetician Podcast helps estheticians stop guessing, understand what’s actually happening in their business, and learn what to fix first. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” [https://stan.store/EstheLaunchAcademy] tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

How Estheticians Should Actually Use Their Email List with Dawn Richardson

Send us Fan Mail [https://www.buzzsprout.com/2384812/fan_mail/new] Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention. If you’re an esthetician who feels stuck constantly posting on social media, this episode will help you learn how to nurture clients, automate communication, and build a more stable esthetician business through email marketing. Dawn also shares resources through Flowdesk, including her free masterclass for business owners wanting to better understand email marketing and automation Watch Dawn’s free email marketing masterclass here. [https://ourteam.myflodesk.com/new-member-webinar] If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” [https://stan.store/EstheLaunchAcademy] tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7