Experience Matters

Donald Thompson on the Cost of Using AI the Wrong Way

30 min · 14. huhti 2026
jakson Donald Thompson on the Cost of Using AI the Wrong Way kansikuva

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AI can generate answers, but it can’t improve how your team thinks or decides. In this episode of Experience Matters by Hiver, Donald Thompson explains why most teams get AI wrong, how it quietly leads to “average work at scale,” and why speed without judgment creates more problems than it solves. In customer support, this shows up as faster replies that sound right but miss context, forcing customers to repeat themselves or prolonging resolution. He breaks down what actually changes when AI takes over routine work, and why the real advantage comes from teams that know how to ask better questions, structure their thinking, and use AI to generate options, not decisions. Tune in to understand why better thinking, not faster answers, is what ultimately drives performance.

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jakson Donald Thompson on the Cost of Using AI the Wrong Way kansikuva

Donald Thompson on the Cost of Using AI the Wrong Way

AI can generate answers, but it can’t improve how your team thinks or decides. In this episode of Experience Matters by Hiver, Donald Thompson explains why most teams get AI wrong, how it quietly leads to “average work at scale,” and why speed without judgment creates more problems than it solves. In customer support, this shows up as faster replies that sound right but miss context, forcing customers to repeat themselves or prolonging resolution. He breaks down what actually changes when AI takes over routine work, and why the real advantage comes from teams that know how to ask better questions, structure their thinking, and use AI to generate options, not decisions. Tune in to understand why better thinking, not faster answers, is what ultimately drives performance.

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