First Things THRST

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ [https://www.instagram.com/hackyoumedia/] Website: https://hackyou.media/ [https://hackyou.media/] Before Reebok became a global sportswear giant, it was just Joe Foster and a vision. One shaped in a small UK workshop and fuelled by persistence, not funding. In this episode, Joe breaks down the early days of building Reebok from the ground up: cold calls, missed opportunities, and the moment aerobics unexpectedly catapulted the brand into the mainstream. Timestamps: 00:00 Introduction 01:46 Turning 90, family history and surviving against the odds 04:26 Brand building, luck and why fun matters most 06:40 Why sports brands thrived through recessions 09:27 The innovation that started with spiked running shoes 11:48 Leaving the family business and starting from zero 14:15 Launching Mercury Sports and the early branding struggle 16:25 Losing the Mercury name and the birth of Reebok 18:50 How a childhood dictionary led to the Reebok name 22:23 The move from athletic spikes to casual sneakers 26:55 Breaking into UK market through local clubs 29:57 Club-level selling and dominating UK athletes 31:56 Choosing white space over battling Adidas and Nike 33:23 First trip to America and navigating early export failures 37:47 The Runners World five-star rating breakthrough 43:52 Choosing Paul Fireman over Kmart and scaling US reach 49:28 Reebok's biggest challenge: the EVA foam failure 52:15 Crisis with a UK distributor and surviving with direct sales 56:05 The rise of aerobics and Reebok’s pivot to women’s fitness 59:26 Becoming number one globally with an unexpected audience 1:04:23 Expanding into tennis, basketball and new categories 1:13:05 Going up against Nike, using celebrities, and staying innovative 1:17:00 3D-printed AI shoes and what they reveal about new brand strategy 1:24:03 Losing momentum, big changes and the need for reinvention 1:31:53 Advice on building stories, visibility and modern branding 1:37:29 UK vs Dubai: Entrepreneurial energy and global opportunity 1:43:22 Final advice for founders » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/ [https://www.digitalplaybook.net/] » Transform your physique: https://www.thrstapp.com/ [https://www.thrstapp.com/] » My clothing brand, THRST: https://thrstofficial.com [https://thrstofficial.com] » Custom Bioniq supplements: https://www.bioniq.com/mikethurston [https://www.bioniq.com/mikethurston]   • 40% off your first month of Bioniq GO   • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ [https://thrst-letter.beehiiv.com/] » Join @WHOOP and get your first month for free: join.whoop.com/FirstThingsThrst [https://join.whoop.com/FirstThingsThrst] » Follow Joe Instagram: https://www.instagram.com/founderrbk/?hl=en [https://www.instagram.com/founderrbk/?hl=en] Website: https://www.reebokthefounder.com/ [https://www.reebokthefounder.com/]

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ [https://www.instagram.com/hackyoumedia/] Website: https://hackyou.media/ [https://hackyou.media/] Nate Belmar doesn’t just train for aesthetics, he trains for clarity, resilience, and control. In this episode, we dive into the physical and mental transformation that took him from overweight and directionless to lean, disciplined, and deeply intentional. Nate shares the mindset shift that pulled him out of a low point, why most people are overtrained and under-recovered, and how fasting, metabolic flexibility, and environmental awareness shaped his approach to performance and life. We explore his views on social media pressure, identity, and why detaching from noise—digitally and socially—is often the unlock for growth. Timestamps: 0:00 Introduction 01:40 Origin story and early insecurities 09:44 Hustling through low-level jobs and discovering crypto 17:22 Anxiety from social media and limiting online exposure 22:27 The viral Johnny Walker meme and meme culture 30:06 Relationship with money, flex culture, and staying low-key 34:04 Building a meaningful platform and helping people change 38:20 Steroid accusations and genetic potential in fitness 41:44 Fasted training, intuitive eating, and body awareness 46:24 Finding healthy food while travelling and fasting hacks 53:48 On relationships, distractions, and staying single 58:13 Sex, soul ties, and celibacy as a conscious choice 1:04:53 Building an online community and redirecting influence 1:17:11 Navigating biohacking, placebo and intuitive wellness 1:20:56 Experimenting with stem cells, and expectations 1:25:23 The vegan phase, nutrition pitfalls, and personal baseline 1:38:16 Anime, escapism, and choosing your inner hero wisely 1:41:25 Launching supplements and living with purpose » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ [https://www.digitalplaybook.net/] » Transform your physique - https://www.thrstapp.com/ [https://www.thrstapp.com/] » My clothing brand, THRST - https://thrstofficial.com [https://thrstofficial.com] » Custom Bioniq supplements: https://www.bioniq.com/mikethurston [https://www.bioniq.com/mikethurston]  • 40% off your first month of Bioniq GO  • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ [https://thrst-letter.beehiiv.com/] » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst [https://join.whoop.com/FirstThingsThrst] » Follow Nate Instagram: https://www.instagram.com/mrbelmar/?hl=en [https://www.instagram.com/mrbelmar/?hl=en] Website: https://animeshreds.com/ [https://animeshreds.com/]

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ [https://www.instagram.com/hackyoumedia/] Website: https://hackyou.media/ [https://hackyou.media/] Cameron Zoub and Steven Zhang, co-founders of Whop join the show to discuss the mechanics of building a high-growth startup from the ground up. Whop has quietly become one of the most efficient digital marketplaces online, doing over $100M in GMV without relying on paid ads or loud marketing. We talk about the early days of building out of hacker houses, the decision to focus deeply on product before anything else, and the operational challenges that came with rapid scale. They also reflect on leadership, team dynamics, and what most founders underestimate when trying to build in public. 00:00 Introduction 02:00 Meeting at age 13 and bonding over sneaker reselling 04:05 Building their first sneaker bot app and selling it on Facebook 06:40 Dropping out of school and going all-in on internet startups 07:55 Pivoting into websites for Twitch streamers during COVID 10:29 Early experiments, failed apps, and lessons in product-market fit 14:20 How WAP solved problems they faced as software sellers 18:18 Expanding from software to Discord access and digital memberships 20:17 Payments infrastructure and why it’s central to their platform 25:28 Chasing shiny objects like NFTs and learning to refocus 30:42 Co-founder dynamic, intense pressure, and emotional moments 36:01 Competitors, cyberattacks, and the cost of success 39:31 Staying out of the spotlight despite massive revenue 44:30 Taking investment from figures like Peter Thiel and Tinder’s founder 49:11 Making WAP the internet’s go-to for work and income 54:25 Rethinking creator monetisation beyond courses or content » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ [https://www.digitalplaybook.net/] » Transform your physique - https://www.thrstapp.com/ [https://www.thrstapp.com/] » My clothing brand, THRST - https://thrstofficial.com [https://thrstofficial.com/] » Custom Bioniq supplements: https://www.bioniq.com/mikethurston [https://www.bioniq.com/mikethurston] • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ [https://thrst-letter.beehiiv.com/] » Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst [https://join.whoop.com/FirstThingsThrst] » Follow Whop« Instagram: https://www.instagram.com/whop/?hl=en [https://www.instagram.com/whop/?hl=en] Website: https://whop.com/ [https://whop.com/]

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ [https://www.instagram.com/hackyoumedia/] Website: https://hackyou.media/ [https://hackyou.media/] Most people say they want more – more money, better health, stronger relationships – but few are willing to change the internal patterns that keep them stuck. In this episode, we explore what it actually takes to level up in every area of life. Afnan Khalifa, founder, entrepreneur and life coach, is sharing how she rebuilt her mindset from the ground up. We talk about moving from reaction to responsibility, what it looks like to lead without forcing, and how your energy – not just your strategy – shapes your results. No fluff, no shortcuts. Just the real work behind sustainable growth. Timestamps: 00:00 Introduction 01:40 Growing up Saudi and embracing her cultural roots 05:11 Breaking free at 18 and moving to Canada alone 08:52 Learning sales, communication, and confidence 13:27 Dropping out of uni and diving into finance 16:07 Early success with crypto and earning six figures 21:30 Getting rich young and the dangers of fast money 25:55 Developing emotional resilience and embracing discomfort 34:13 Balancing ambition, business, and personal relationships 38:25 Personal branding versus chasing likes and virality 43:16 Helping introverted women master visibility online 47:43 Training confidence by filming solo and pushing comfort zones 52:03 Managing pressure as the audience and responsibility grow 57:27 Scaling coaching offers and building community for women 1:02:16 The dark side of online money and fake success 1:08:52 Rebranding beyond fitness and mistakes when launching courses 1:14:18 Deciding who to partner with and protecting your public image 1:27:06 Why she won’t date a man earning less than her 1:33:02 Building respect over likability and staying grounded » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/ [https://www.digitalplaybook.net/] » Transform your physique: https://www.thrstapp.com/ [https://www.thrstapp.com/] » My clothing brand, THRST: https://thrstofficial.com [https://thrstofficial.com] » Custom Bioniq supplements: https://www.bioniq.com/mikethurston [https://www.bioniq.com/mikethurston] • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ [https://thrst-letter.beehiiv.com/] » Join WHOOP and get your first month for free: join.whoop.com/FirstThingsThrst [https://join.whoop.com/FirstThingsThrst] » Follow Afnan: YouTube: https://www.youtube.com/@UChjKbov1cr0JczgIXLE-W3Q [https://www.youtube.com/@UChjKbov1cr0JczgIXLE-W3Q] Instagram: https://www.instagram.com/theafnankhalifa/?hl=en [https://www.instagram.com/theafnankhalifa/?hl=en] Website: https://www.theafnankhalifa.com/ [https://www.theafnankhalifa.com/]

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ [https://www.instagram.com/hackyoumedia/] Website: https://hackyou.media/ [https://hackyou.media/] Looking and feeling your best doesn’t require living in the gym, and Greg O’Gallagher (AKA Kinobody) is here to prove that. He’s walking us through how training less, eating smarter, and managing stress can actually lead to better results, physically and hormonally. We talk about what it really takes to boost testosterone naturally, why walking is more powerful than most people realise, and how chasing size can backfire when your nervous system isn’t on board. Greg doesn’t just share what works – he breaks down why it works, and how he’s built a lifestyle and physique that’s dialled in, without being obsessive. This one challenges a lot of fitness stigma and offers a refreshingly simple, effective way to train, eat, and live with intention. 00:00 Introduction 02:23 Why Greg chose Miami over Canada for business and life 04:01 Fitness obsession and childhood inspirations 06:27 Outgrowing sports and finding a love for training 07:11 Creating the Keno Body approach to fitness and aesthetics 09:57 Debunking myths about needing to train every day 11:13 How alcohol derailed recovery and performance after 30 12:30 Strategies for tracking calories without losing your mind 16:41 Building an empire around YouTube videos and bold marketing 19:14 Lessons from early success and natural marketing instincts 21:46 Helping his brothers transform and the reality of slow gains 23:44 Staying natural and resisting pressure to chase size 25:18 The worrying trend of young guys hopping on gear too early 29:40 The real keys to boosting testosterone naturally 41:02 Why overtraining wrecks fitness gains and how to fix it 45:05 Scaling from fitness programs into building supplements 49:24 Bloodwork revelations and optimising health in your 30s 58:07 The underrated power of deep sleep for fat loss and testosterone 1:14:30 Breakups, fat loss motivation, and emotional transformations 1:20:05 Keeping relationships private and future family plans » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/ [https://www.digitalplaybook.net/] » Transform your physique: https://www.thrstapp.com/ [https://www.thrstapp.com/] » My clothing brand, THRST: https://thrstofficial.com [https://thrstofficial.com] » Custom Bioniq supplements: https://www.bioniq.com/mikethurston [https://www.bioniq.com/mikethurston] • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ [https://thrst-letter.beehiiv.com/] » Join Whoop and get your first month for free: join.whoop.com/FirstThingsThrst [https://join.whoop.com/FirstThingsThrst] » Follow Greg« YouTube: https://www.youtube.com/channel/UCtBw4N4-EiaAqK9TvZGlGDw [https://www.youtube.com/channel/UCtBw4N4-EiaAqK9TvZGlGDw] Instagram: https://www.instagram.com/gregogallagher/?hl=en [https://www.instagram.com/gregogallagher/?hl=en] Kinobody: https://kinobody.com/ [https://kinobody.com/]