FranchiseU!
On this episode of the FranchiseU! Podcast [https://business.louisville.edu/research-and-centers/yum-center-global-franchise-excellence/franchiseu-media/franchiseu-podcast], host Dr. Kathy Gosser sits down with Alvaro Leal [https://www.linkedin.com/in/alvaro-leal-ms-70a4b7182/], Director of Business Development at 1-TOM-PLUMBER [https://www.1tomplumberfranchise.com/], to explore why franchising and the home services industry are attracting a new generation of entrepreneurs. Leal shares his journey from marketing work with Chick-fil-A to the fast-growing plumbing franchise sector, drawn by the power of scalable systems, operational consistency, and recession-resistant demand. He explains how 1-TOM-PLUMBER built a nationally recognized brand around 24/7 emergency plumbing services, while intentionally creating a customer-first identity shaped by the fact that more than 80% of plumbing service calls come from women. The conversation also dives into what separates successful franchise owners from the rest, including the importance of hands-on leadership, following proven SOPs, understanding the FDD, and developing strong sales and customer service skills. Leal discusses the company’s rapid expansion to more than 113 awarded territories across 28 states, the support franchisees receive through in-house marketing, technology, training, and operational systems, and how the brand’s growth within Eversmith Brands is creating new national opportunities in the home services space. This episode offers an inside look at one of franchising’s fastest-growing industries and the business systems driving its momentum. Key topics include: · Alvaro Leal’s path from Chick-fil-A marketing into franchising and home services. · Overview of 1-TOM-PLUMBER and its 24/7 emergency plumbing business model. · The appeal of scalable franchise systems that can be replicated across markets. · Professionalism, customer trust, and clean branding as differentiators in the home services industry. · The importance of relationship-building and dedicated salespeople in commercial accounts. · What the role of Director of Business Development looks like in a franchise organization. Click below to listen and subscribe to the podcast on Spotify, iTunes, or wherever you enjoy your favorite shows. Don’t miss out on all things FranchiseU!: Website: FranchiseU! [https://business.louisville.edu/learnmore/franchiseu/] Instagram: @franchiseu_podcast [https://www.instagram.com/franchiseu_podcast/] Facebook: @FranchiseU Podcast [https://www.facebook.com/profile.php?id=61568459969743] Twitter: @franchiseupod [https://x.com/FranchiseUPod] TikTok: @franchiseupod [https://x.com/FranchiseUPod] Reach out directly to Dr. Kathy Gosser [https://www.linkedin.com/in/kathleen-gosser-ph-d-aa971510/] via LinkedIn. This episode proudly brought to you by the Yum! Center for Global Franchise Excellence [https://business.louisville.edu/about/learning-at-cob/yumcgfe/] at the University of Louisville College of Business [https://business.louisville.edu/].
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