Kerri Roberts: Corporate to Entrepreneurship

Kerri Roberts: Corporate to Entrepreneurship

Kerri Roberts shares her journey from corporate HR to successful entrepreneur, breaking down the real challenges of #PersonalBranding, pricing, and building a business without paid ads. From leaving a stable corporate career to launching her own venture, Kerri opens up about imposter syndrome, #SmallBusiness marketing, and why consistency (not perfection) builds trust with your audience. If you're navigating your own transition into entrepreneurship, this conversation on #Marketing and visibility is packed with practical takeaways. In this episode: Transitioning from corporate to entrepreneurship Building a personal brand from scratch Pricing strategies for service providers Effective marketing without paid ads The role of consistency in social media Overcoming self-doubt and imposter syndrome Using podcasts for content marketing The halo effect and visual branding Connect with Kerri Roberts: LinkedIn: https://www.linkedin.com/in/kerrimroberts/ Website: saltandlightadvisors.com/hraudit Find out more about The Coach Trap: www.coachtrap.co.uk #Entrepreneurship #PersonalBranding #SmallBusiness #Marketing #HR #Podcasting #ImposterSyndrome entrepreneurship, personal branding, marketing, pricing, small business, HR, podcasting, corporate to entrepreneur, imposter syndrome, content marketing, coaching business

Mastering Email Marketing for Coaches: Strategies That Work

Mastering Email Marketing for Coaches: Strategies That Work Most coaches are doing email wrong — and it's costing them clients. In this episode, Dan sits down with a guest to unpack what actually works: subject lines that get opened, landing pages that convert, and the sequences that keep leads warm without feeling salesy. They also bust the biggest myths coaches believe about how often to email and how "sales-y" it needs to be. What you'll learn: Why email is still one of the most powerful tools in your coaching business How to collect email addresses that actually convert Subject lines and hooks that get opened Landing pages and lead magnets that work Writing short, engaging emails people actually read Personalization tricks that boost open rates The truth about email frequency and "selling too much" Why sounding human beats sounding "professional" "Write how you speak, be authentic." This was a live chat from our Skool community. Come join the conversation: skool.com/thecoachtrap

Systems Beat Motivation

In this episode, Cliff Sosamon shares his journey from military service to coaching, and why systems consistently beat willpower when it comes to building a sustainable business. Cliff breaks down the AUF method (Action Under Friction) a practical framework for pushing through fear, rejection, and resistance instead of waiting for the "right" moment. We dig into why motivation always fades, how to build real accountability (self-imposed or with an outside perspective), and why so many coaches quit within the first three months. Cliff also shares his personal daily systems, the story behind his own podcast, and how embracing discomfort is the real key to growth. Key topics: * The importance of systems in business and personal growth * The AUF method for overcoming fear and friction * Why accountability and outside perspective drive long-term success * Managing fear of failure, rejection, and even success * Storytelling and authentic communication in coaching * Building resilience by unlearning procrastination Guest: Cliff Sosamon LinkedIn: https://linkedin.com/in/cliffsossaman [https://linkedin.com/in/cliffsossaman] Ready to escape the coach trap? Visit www.coachtrap.co.uk [http://www.coachtrap.co.uk]

Art Calms the Mind: Burnout Recovery for STEM Women

Lexi Reed went from working as a scientist to becoming a creative wellness coach and in this episode, she explains how art therapy can genuinely calm the mind and prevent burnout in STEM women. We dig into the neuroscience behind neuroplasticity, why drawing slows the breath, and simple art exercises you can use to build emotional awareness before burnout hits. Lexi shares her own path from science to coaching, the difference between group and individual art therapy, and why habits (not willpower) are what actually rewire stress patterns. We also get into the gender dynamics on LinkedIn and what kindness in professional spaces really looks like. "Drawing helps slow the breath and calm the mind." 🔗 Find out more about Alexandra Reid, PhD: https://www.linkedin.com/in/alexandra-j-reid/ [https://www.linkedin.com/in/alexandra-j-reid/] 🔗 MindArt Wellness: https://mindartwellness.com [https://mindartwellness.com] Whatever you do — don't fall into the coach trap. www.coachtrap.co.uk [http://www.coachtrap.co.uk]

Is sleep having a negative impact on your business? Chester Maglo

Is hustle culture silently killing your business performance? In this episode of The Coach Trap, Greg and Dan sit down with sleep scientist and performance coach Chester Maglow to unpack why sleep isn't a luxury — it's your most powerful business tool. From his journey out of zero clients to building a niche coaching system inside the NHS, Chester breaks down the real science behind sleep deprivation, why business owners are the most at-risk group, and how fixing your sleep could be the unlock you've been looking for. What you'll learn: Why consistency beats duration when it comes to sleep How less than six hours of sleep reduces testosterone by 10–15% in just one week The three content types every coach needs and when to use each one Why coaches undercharge — and how to price around the life-changing result you deliver The sieve strategy: how to turn content into conversations and conversations into clients Why your two or three best stories, told repeatedly, will outperform new content every time Turn your message into a business: www.coachtrap.co.uk Find out more about Chester: https://www.linkedin.com/in/chester-maglo-1b1402387/ Whatever you do — don't fall into the coach trap.