Good Marketing, Good Business

094: Your Business Doesn’t Need a Pivot, It Needs Your Attention

Click here to reply to the show! [https://www.buzzsprout.com/2223352/fan_mail/new] “Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces its difficult moments, but that’s not the time to jump ship or make a dramatic change. By listening [and taking notes], you’ll learn: * How small misalignments end up creating big problems and how to course correct * The levers you can focus on to bring more success to your business * The truth about the difficulties of business Instead of throwing the baby out with the bathwater, let me show you how to make the right intentional shifts in your business.  Enjoy! Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom [https://dub.sh/BoardroomApplication] Let's Connect on LinkedIn [https://www.linkedin.com/in/shannonstone1/]! If you’d like to work together, book your Complimentary Consultation here [https://bit.ly/Work-With-Shannon].

093: From Referrals To Generating Your Own Leads And Clients

Click here to reply to the show! [https://www.buzzsprout.com/2223352/fan_mail/new] Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary source of business is often a passive and unreliant approach that probably doesn't suit the client-acquisition season you’re in. By listening [and taking notes], you’ll learn: * How to identify what drives your inbound referrals * Why we don’t want to abandon referrals, but instead couple them with new strategies * The mindset shift required when trying new marketing methods * My chosen five ways to start generating leads beyond referrals We don’t want to leave your growth to chance - let’s combine something great, with something proactive. Mentioned in this epiosde: * Episode 83: Established Businesses, These Strategies Are For You - listen here [https://goodmarketinggoodbusiness.buzzsprout.com/2223352/episodes/16956893-083-established-businesses-these-strategies-are-for-you] Enjoy! Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom [https://dub.sh/BoardroomApplication] Let's Connect on LinkedIn [https://www.linkedin.com/in/shannonstone1/]! If you’d like to work together, book your Complimentary Consultation here [https://bit.ly/Work-With-Shannon].

092: Marketing That Suits *You*

Click here to reply to the show! [https://www.buzzsprout.com/2223352/fan_mail/new] If your marketing leaves you feeling drained, uninspired, confused, or pointless,  that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones you dread? There are writers doing videos. Talkers writing blogs. Connectors hiding behind content. Intelligent people dumbing down what they do. People with a lifetime of recognisable results handing their marketing to someone else, dismissing an entire career that could be their greatest strategy. In this episode, you'll discover: * How to find a marketing approach that was made for *you* * Why we need to stop following industry blueprints that work for one but not the other * Four marketing archetypes — The Connector, The Teacher, The Talker, The Doer - and how to identify yours * How to build a major/minor marketing plan so your energy goes where it actually converts Because a strategy you hate is a strategy you'll abandon, again. Enjoy! Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom [https://dub.sh/BoardroomApplication] Let's Connect on LinkedIn [https://www.linkedin.com/in/shannonstone1/]! If you’d like to work together, book your Complimentary Consultation here [https://bit.ly/Work-With-Shannon].

091: The Sales Creation Skill No One Talks About

Click here to reply to the show! [https://www.buzzsprout.com/2223352/fan_mail/new] You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turns a static, slow pipeline into real clients. In this episode, you'll discover: * The three parts of the Sales Triangle and why most people are missing one * The benefit of a raw, unpackaged willingness to just go and get sales * What "sales mode" actually feels like and how to get into it * How strategy can kill the vibe - and what to do instead If you've had a tough month and you just want to refill your pipeline, this episode is for you. It will give you permission to approach sales without the overthinking that kills momentum. Enjoy! Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom [https://dub.sh/BoardroomApplication] Let's Connect on LinkedIn [https://www.linkedin.com/in/shannonstone1/]! If you’d like to work together, book your Complimentary Consultation here [https://bit.ly/Work-With-Shannon].

090: Use The 4 Minute Mile For Business

Click here to reply to the show! [https://www.buzzsprout.com/2223352/fan_mail/new] The ‘limits’ in business often look like rules, industry norms, and typical conversion rates. But many of these limits exist simply because people believe they do. In this episode, I share the story of the four-minute mile and how the thinking behind it applies directly to your business - from lead generation, to how you manage your team, to how innovation actually happens. As you listen, you’ll learn: * How to apply the four-minute mile mindset in business * The danger of blindly following metrics, systems, and industry norms * How to shift your team to being more results-driven instead of hours-driven If you're an established service-based business owner who wants to think bigger, operate differently, and stop being boxed in by conventional thinking, this episode is for you. Enjoy! Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom [https://dub.sh/BoardroomApplication] Let's Connect on LinkedIn [https://www.linkedin.com/in/shannonstone1/]! If you’d like to work together, book your Complimentary Consultation here [https://bit.ly/Work-With-Shannon].