Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2163556/open_sms] What if your best-performing Google Ads campaigns aren’t actually adding any value?  In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate performance from perception, this one’s for you. Find Marcel here: https://www.linkedin.com/in/marcel-smal/ Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2163556/open_sms] Missed Google Marketing Live 2025? Here's your fast-track summary.  In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max reporting, and the long-awaited A/B testing in Merchant Center.  Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2163556/open_sms] In this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing.  From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution windows with predictive modelling. Learn how AI and data science are being used to solve complex problems like underperforming feeds, inflated conversion values, and long purchase cycles.  Find Indi here: https://www.linkedin.com/in/inderpaul-rai/ Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2163556/open_sms] In this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack.  Host Jeremy shares a proven method that recently helped a client reduce ad spend by 70%. Learn how to optimise your campaigns, minimise CPCs, and maximise ROI.  Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2163556/open_sms] Unlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions.  Jeremy Young breaks down practical ways to gather and leverage this data, giving you a competitive edge and making your Shopping Ads more effective than ever! Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching