Grow Your Law Firm

Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her career spans from receptionist to marketing director, giving her a unique understanding of where firms lose money—and how to fix it. Brooke offers actionable strategies that boost conversions and eliminate profit leaks. Featured on top legal podcasts like Law Firm Blueprint and They Don’t Teach This in Law School, she shares success stories and practical insights that drive immediate financial results. Her dynamic, results-focused coaching makes her a trusted expert for firms ready to grow. What you’ll learn about in this episode: 1. Exceed Expectations Through Insight - Importance of Under Promising and Over Delivering - Understanding Client Needs for Effective Marketing 2. Customized, Scalable Coaching Solutions -Tailoring Programs to Law Firms' Specific Lifecycle - Scalability of Coaching Programs for Firms of All Sizes 3. Diagnose & Design for Growth - Conducting Assessments to Identify Lost Revenue and Opportunity Costs - Providing Blueprint for Growth and Scaling 4. Client-Centric Team Training - Focus on Client Communications and Time Management for Enhanced Client Experience - Training Case Managers for Effective Client Interactions 5. Elevating the Client Experience- Creating Clarity for Clients in Legal Processes - Implementing Concierge Model for Client Interactions   Resources: Website: https://leveluplawfirmcoaching.com/ [https://leveluplawfirmcoaching.com/] YouTube: https://www.youtube.com/watch?v=bj6nxTrGgyc&list=PL-ypj0dMP6CRTcq4ctWzhMCPNrb20HQCx&index=11 [https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dbj6nxTrGgyc%26list%3DPL-ypj0dMP6CRTcq4ctWzhMCPNrb20HQCx%26index%3D11&data=05%7C02%7CTyBackhus%40pilmma.org%7Cc0c8969a916745dd174708dd633d811e%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638775838087119328%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=UwwTPd%2BlqJvRoAkd%2F4FTAElzQ%2FP7rnM24eyHdOdDI08%3D&reserved=0] Podcast: https://podcasts.apple.com/us/podcast/leveling-up-your-intake-with-brooke-birkey/id164055797 [https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fleveling-up-your-intake-with-brooke-birkey%2Fid164055797&data=05%7C02%7CTyBackhus%40pilmma.org%7Cc0c8969a916745dd174708dd633d811e%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638775838087131859%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=nuREtDvZweLt0Ixel94MiYOc0UKqPz99Kf8vMTeUK4s%3D&reserved=0] Facebook: https://www.facebook.com/share/14a9HA99LD/?mibextid=wwXIfr [https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F14a9HA99LD%2F%3Fmibextid%3DwwXIfr&data=05%7C02%7CTyBackhus%40pilmma.org%7Cc0c8969a916745dd174708dd633d811e%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638775838087143607%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2BLhvaP%2BTbMGJnpWv26Yf4YSw8aMRL1zG0ra%2Bs1KIaUI%3D&reserved=0] LinkedIn: www.linkedin.com/in/brookebirkey [https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fbrookebirkey&data=05%7C02%7CTyBackhus%40pilmma.org%7Cc0c8969a916745dd174708dd633d811e%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638775838087155763%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=1XrEBMz99WsoWRtczPyTD9WdYXLZJDqy%2FmbKuhnh%2Faw%3D&reserved=0]   Additional Resources:  https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims.  With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and dedication are reflected in his work: TRUEclaims succeeded where 19 other software companies failed over a 15-year stretch. Under Jeff’s leadership, TRUEclaims has rapidly grown to serve over 100 personal injury firms, turning a frustrating and often-neglected part of the claims process into a streamlined, value-generating system. TRUEclaims empowers law firms by transforming vehicle damage claims into a seamless process and a powerful marketing asset, helping clients recover thousands—and even tens of thousands—of dollars more, faster. What you’ll learn about in this episode:   1. Streamlined Report Generation for Faster Case Resolution - TRUEclaims software enables law firms to quickly generate diminished value and fair market value reports, saving time and improving accuracy. - Reports that once took hours now take minutes, accelerating case resolution and client settlements. 2. Increased Client Compensation Through Accurate Valuations - Accurate valuations from TRUEclaims often raise client compensation by thousands of dollars. - Law firms gain stronger leverage in insurance negotiations, leading to higher settlements and client satisfaction. 3. Competitive Edge in Client Acquisition and Retention - Integrating TRUEclaims into intake processes positions law firms as leaders in property damage claims. - Offering the software as a standard service helps firms stand out and attract more clients. 4. Flexible and Cost-Effective Pricing Model - Reports cost between $220 and $300, with bulk discounts available for high-volume firms. - Law firms have flexible billing options, including passing costs to clients or offering it as a value-added service. 5. Proven Impact on Settlement Outcomes - TRUEclaims has helped secure major settlement increases, including $49,000 for a Rolls Royce and $9,100 for a Ford F250. - Firms using the software achieve faster and larger settlements, benefiting both clients and attorneys.   Resources:  https://trueclaims.io/attorneys?partner=PILMMA [https://trueclaims.io/attorneys?partner=PILMMA]   Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor.   What you’ll learn about in this episode:   1. Social Media & Confidence - Leverage social media for branding and building confidence. - Create consistent content to showcase expertise and personal interests. 2. Podcasting for Partnerships - Use podcasts as an effective tool for branding and forming valuable referral partnerships. - Personalize the approach to nurture connections with potential referral partners. 3. Strategic Content Planning - Follow a strategic content creation process to maintain an engaging online presence. - Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested. 4. Engaging Diverse Audiences - Use actors in fun videos to appeal to different audience preferences. - Analyze organic response to focus on creating more of what works best. 5. Multi-Benefit Podcast Strategy - Leverage podcasting for branding, thought leadership, and referral partnerships. - Create a nurture sequence with touch points to enhance relationships with referral partners.   Resources:  Website: https://www.leducentertainment.com/ [https://www.leducentertainment.com/] Facebook: https://www.facebook.com/leducentertainment [https://www.facebook.com/leducentertainment] Twitter: https://x.com/Armandoleduc [https://x.com/Armandoleduc] LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/ [https://www.linkedin.com/in/armando-leduc-16ba4940/]   Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to episode 276 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, founder of Law Practice AI.   Hamid is an experienced entrepreneur with a diverse background in technology and law. He earned his engineering degree at 17 from Chico State University and was quickly recruited to Silicon Valley, working for prominent companies. By 21, he completed an MBA in business marketing, propelling his career in business and technology. Hamid was integral in developing the world’s first laptop at Grid Systems and later worked at SUN Microsystems, helping the company grow from 200 to 13,000 employees. He also held senior positions at Hitachi and Tandem Computers, directing business and technology development. In 1999, Hamid became Division President of Emblazed Technology, where he led the company to a 300% growth and a $1 billion valuation in just one year. In 2004, he co-founded CAPLUCK Inc., launching Cap60, a data management system provider recognized as the largest service provider for nonprofits in the U.S. In 2016, Hamid entered the legal field by founding Law Practice AI (formerly Legal Soft Inc.) offering practice management solutions for law firms. Under his leadership, Law Practice AI grew rapidly, helping firms expand across the U.S. Hamid’s expertise in law firm management has made him a sought-after speaker and author of three books, including How to Scale Your Stupid Law Firm. His practical approach has made him a respected figure in legal practice management. What you’ll learn about in this episode:   1. Client Follow-up and Communication: - Law Practice AI streamlines client follow-up processes through automated calls, texts, and emails, allowing for personalized sequences and efficient communication. - The AI technology collects and analyzes documents in real-time, providing immediate feedback and facilitating document collection during client interactions. 2. Document Summarization and Organization: - Law Practice AI offers document summarization and analysis, enabling the rapid processing of large volumes of documents, such as medical records, in under five minutes. - The platform allows for easy organization and filing of documents, enhancing client file management and workflow efficiency. 3. Centralized AI Solutions for Legal Operations: - Centralized AI solutions like Law Practice AI aim to simplify legal operations by integrating with CRMs to automate data management, calendaring, and client interactions. - Virtual staff integration alongside AI tools presents a strategic approach to scaling law firms efficiently and cost-effectively. 4. Simplified Tech Environment: - Law firms benefit from a centralized tech environment provided by platforms like Law Practice AI, avoiding the need to navigate multiple systems for different tasks. - Future versions of Law Practice AI feature API integrations with CRMs to automate matter opening, data storage, calendaring, and flag-setting processes. 5. Intake AI and Client Communication: - Intake AI technology addresses challenges in client communication by providing a seamless experience, including quick escalation to live agents for high-value cases. - Law Practice AI differentiates itself by offering personalized and efficient intake processes tailored to the legal industry's unique needs and complexities.   Resources:  Website http://www.mylawfirm.ai/ [http://www.mylawfirm.ai/] Facebook https://www.facebook.com/people/Law-Practice-AI/61556510846445/ [https://www.facebook.com/people/Law-Practice-AI/61556510846445/] Twitter https://x.com/LawPracticeAI [https://x.com/LawPracticeAI] LinkedIn https://www.linkedin.com/company/law-practice-ai/ [https://www.linkedin.com/company/law-practice-ai/] Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation’s most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business development, and intriguing cases in the personal injury world. Lindsey is also a proud mom of two girls and will gladly talk your ear off about pickleball if given the chance. What listeners will learn in this episode: 1. Search Term Strategy and Tools - Importance of targeting specific search terms to attract potential clients. - Consider using long-tail keywords related to specific situations. - Utilize tools like Semrush to identify relevant search terms. - Explore "People also ask" on Google for frequently asked questions. 2. Content Accessibility and Inclusivity - Tailor content to your target audience by writing at an accessible reading level. - Make content easier to understand, especially for non-native English speakers. - Provide translations in different languages, such as Spanish, to reach a broader audience. - Use inclusive language and strategies to improve accessibility for diverse readers. 3. Quality Content and Backlinking - Focus on creating human-centered content that provides valuable information. - Prioritize content that is informative, engaging, and relevant to users. - Build credibility through quality backlinks to your website. - Enhance SEO by obtaining backlinks from trusted and authoritative sources. 4. Monetization Trends and LSAs - Stay prepared for potential monetization of platforms like Google Maps for advertising. - Monitor trends in online marketing that could impact your revenue strategy. - Understand the challenges and opportunities that come with Local Service Ads (LSAs). - Continuously optimize LSAs to maximize their effectiveness and ROI. 5. Learning and Networking for Growth - Attend industry events, such as summits, to learn from peers and experts. - Participate in discussions to stay updated on industry changes and best practices. - Leverage networking opportunities to form valuable connections for growth. - Use networking as a way to gain insights and enhance your online marketing strategies. - This version includes four aligned bullet points for each numbered heading, ensuring consistency across all sections.   Resources:  Website www.optimizemyfirm.com/personal-injury [http://www.optimizemyfirm.com/personal-injury], Podcast www.optimizemyfirm.com/podcasts [http://www.optimizemyfirm.com/podcasts], Facebook https://www.facebook.com/optimizemyfirm [https://www.facebook.com/optimizemyfirm] Twitter https://x.com/optimizemyfirm [https://x.com/optimizemyfirm] LinkedIn https://www.linkedin.com/in/lindsey-busfield/ [https://www.linkedin.com/in/lindsey-busfield/] LinkedIn www.linkedin.com/company/optimizemyfirm [http://www.linkedin.com/company/optimizemyfirm]   Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]