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Business development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant. Highlights of the talk- * The growing potential of digitization and business development * Working with various businesses, teams and cultures * Must have qualities for a business development manager Catch the full interview here- https://bit.ly/3wibrtm

In CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy. Iqbal Ali from Turing Labs shared  valuable insights about best practices in CRO on our #growthfit interview series. Highlights of the talk- * Journey from designing and developing to CRO * Eliminating distraction on the website * The process of experimenting and idea generation * The concept of PIE for CRO Read the full blog here- https://bit.ly/3uRt2aC

As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation. This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea. We had an insightful discussion with Rony Vexelman, VP of marketing at Optimove and we delved deep into many topics around website conversions, lead nurturing and more. Highlight of the interview- * A mantra for SaaS marketing- solve one problem at a time * Prioritize lead nurturing as much as you prioritize lead generation * Create an engagement that makes your audience comfortable buying your product * Be available to your team members by managing time effectively Read the full blog here- https://bit.ly/3vqh7zQ

Websites are an important component in lead nurturing. One can  understand the visitor/buyer's journey. You can clearly see the movement  from the funnel from stages like the unaware to aware. In our latest episode of Growthfit, we discussed the various aspects of  demand generation, lead nurturing and the role of the website in these  with Bryant Lau from Flockjay. The highlights of our talk- 👉 Points to focus on as a SaaS marketer 👉 Lead generation strategy 👉 Strategies to drive quality traffic to the website 👉 Components crucial to inbound marketing Read the full blog here- https://bit.ly/3jPvrwu

Modern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value. In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural conversations. Highlights of the  talk: 👉 Personal operating system 👉 Improved personalized experiences for your customers 👉  Content Strategy that has worked 👉 6 types of cornerstone content assets Read the blog here-https://bit.ly/3v87gi1 [https://bit.ly/3v87gi1] Let us know in the comments what you think about conversational marketing. #digitalmarketing [https://www.youtube.com/hashtag/digitalmarketing] #b2bmarketing [https://www.youtube.com/hashtag/b2bmarketing] #productmarketing [https://www.youtube.com/hashtag/productmarketing] #learndigitalmarketing [https://www.youtube.com/hashtag/learndigitalmarketing]