Intelligentsia Coffee

Buyer's Notebook: Flecha Roja Costa Rica

28 min · 12. kesä 2017
jakson Buyer's Notebook: Flecha Roja Costa Rica kansikuva

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The Buyer's Notebook is back, and just in time for a month of new releases of Northern Hemisphere coffees, beginning with a perennial favorite: our Flecha Roja Costa Rica. In this podcast, our Logistics Manager and Green Coffee Buyer for Costa Rica explains just what makes our Flecha Roja so special. Here's a hint: it has a lot to do with the members of the Coopedota cooperative, which has been the source of Flecha Roja since its inception. The Intelligentsia Buyer's Notebook: the stories of our coffees in the words of the buyers themselves.

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Most roasters name their single-origin offerings after the farms on which they are grown or the farmers who grew them. We do some of that. But many of our single-origin coffees are released under Intelligentsia marks, or I-marks, that we apply to each of the origins where we source coffee. Our I-marks invoke gods, angels and saints, animals, plants and minerals, and other sources of inspiration. They may be fun, but the serve a serious purpose as perennial testaments to the seed-to-cup curation you expect from our single-origin coffees. In this Buyer's Notebook episode, our VP of Coffee Geoff Watts explains the what, how and why of our I-marks and wrestles with the suggestion that they may undermine our commitment to transparency. The Intelligentsia Buyer's Notebook: the stories of our coffees in the words of the buyers themselves.

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