The PASTOR Approach to Copywriting

How to Improve Your Sales Performance Without Being Salesy

Hi, this is Peter Beckenham, the Village Marketer, and in this session, I want to share with you how to do a sales presentation and improve your sales performances without being salesy. How to communicate to convert.

The Power of Storytelling

So many times as we go through life, we encounter storytellers. Some of them are easy to listen to. Some of them are fun and exciting and memorable. And we walk away with our lives changed for the better and others. Others are difficult to even listen to and difficult to follow, and difficult to remember. And the moment that we get them having the experience with that person, we forget what they told us. We forget about them. Or worse, we walk away with a bad impression of what has happened. And so today we are going to spend our time talking about storytelling, how to be a great storyteller, how to be a memorable storyteller, and most importantly, how to use storytelling so that people want to go further with you, so that people want to take the next step with you, to follow you, to join you, and to buy from you.

The Keys To a Successful Strategy Session

Today I want to share some more thoughts on sales, and holding a sales discovery session in particular – or you may refer to them as a strategy session. Your approach to sales is you MUST think of sales as a service with absolutely no B.S. You’re not there to do any bait and switch, you're not there to persuade and manipulate people. You are here to serve people. You want the experience of being on a call with you to be absolutely an incredible experience. You want to leave people better off than you found them, meaning you want to actually help them on the call.

The PASTOR Approach to Copywriting

Today I want to share with you some critical copywriting points that I learned from a great copywriter by the name of Ray Edwards My name is Peter Beckenham, the village marketer, and no, I make no claim to being a copywriter. I’m still learning how to master this important skill. However, you will see a definite cross-over between copywriting and sales as copywriting was once described by legendary copywriter, Claude Hopkins, as salesmanship in print. .

Strategy Sales Call Conversation

How to have sales call conversations using the 3 rules of sales to close high ticket items and enroll high quality clients