Is This Working?!
Kristen Berman is one of the world's foremost experts on getting people to do what they say they want to do. She also routinely has a hard time following her own advice, which is precisely why she got into the field. Berman was on the founding team for behavioral economics at Google — a practice that now spans 26 teams across the company — and she founded Irrational Labs, a behavioral product design company that helps companies like LinkedIn, Airbnb, and PayPal increase the health, wealth, and happiness of their users. Her work keeps landing on the same uncomfortable truth: the things that actually run your behavior are your environment and your incentives, and you barely notice either one. She learned the incentive half the hard way, when a project quietly turned her into what she calls a predatory lender. In this episode, she and Connor get practical: Why buying a dog beats relying on willpower. How a “Ulysses contract” binds your future self. Why she built her life around a 20-person Oakland commune called Radish, where everyone eats dinner together at 7:30. If you've ever known better and done it anyway, or wanted to know how to design an environment that brings out the best in your team, this one’s for you. CHAPTERS CHAPTERS * 00:00:00 The chocolate croissant you didn't mean to eat * 00:00:55 Why behavioral science lights her up * 00:02:16 How choice architecture works * 00:05:31 You're always being manipulated by your environment * 00:07:08 When good intentions meet bad incentives * 00:08:39 The stand-up challenge — Closing the intention-action gap * 00:09:53 Buy a dog — The power of one-time decisions * 00:15:33 Commitment contracts that actually work * 00:17:13 Taking away the joy of work — What leaders get wrong * 00:19:51 Small teams, big autonomy — The Irrational Labs approach * 00:21:35 Extrinsic vs intrinsic motivation — What actually works * 00:26:26 Does confetti actually work? * 00:27:30 Work harder — The contrarian take on workplace culture * 00:29:04 Difficulty as fuel — The hero's journey at work * 00:31:18 Social desirability — Why we're all a little vain * 00:32:56 You've never arrived — The learning mindset * 00:34:02 Living in a commune — Behavioral science in the wild * 00:35:02 Behavioral contagion and seeing your partner perform * 00:36:57 Relationships drive happiness — Make them easier * 00:37:55 Low willpower, high design — How Kristen lives * 00:39:40 The billboard — Compliment someone
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