Journey To Regeneration
In this episode of Journey to Regeneration, Christopher Marquis speaks with Ruth Andrade, Earth Care Strategy Lead at Lush, about how one of the world’s most recognizable ethical cosmetics companies translates an aspirational purpose—leaving the world “lusher than we found it”—into operational choices across sourcing, product design, packaging, ownership, and culture. Ruth explains why Lush uses the language of Earth Care rather than sustainability, and how principles such as earth care, people care, and fair share shape its approach to business. The conversation explores Lush’s vertically integrated model, its partnerships with forest communities, women-led cooperatives, and conservation organizations, and its focus on the most material ingredients in its supply chain. Ruth also discusses the company’s closed-loop “bring it back” packaging system, their Green Hub in Poole, UK and the decision to open-source innovations such as solid shampoo bars rather than protect them as proprietary advantage. Together, the episode shows that regenerative business is not a single practice or certification, but a set of design choices about responsibility, relationships, and the long-term health of the systems a company depends on. Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]
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