Just the Fax

Bridging the Showroom Gap (with Rich Mahon)

19 min · 8. elo 2023
jakson Bridging the Showroom Gap (with Rich Mahon) kansikuva

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As we start to see the car buying trends with Generation Z, we see that while an online presence is important, the physical showroom continues to stand strong in their experience. Join Bob Grill and Industry Expert Rich Mahon, as they discuss how the Digital and Physical showrooms have drifted apart, and how you as a dealer can work to bridge the gap between them. Rich Mahon has spent the last 27 years working his way up through various roles within the dealership to become the Vice President and General Manager of Toyota South Atlanta, before selling the dealership earlier this year.

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jakson Spending more Time, not Money (with Marcy Medinger) kansikuva

Spending more Time, not Money (with Marcy Medinger)

Time is a commodity just as money is; Expensing more time into a dealer's neighborhoods through public events or social media campaigns can go far to boost your dealership's reputation and revenue! Join Bob Grill and Marcy Medinger as they discuss the practices dealerships can engineer to build rapport with their communities, and thus, their customers. Marcy Medinger is the Chief Optimizer and Founder of MMDealer Advocates having spent over 20 years gaining invaluable experience as a student of digital marketing and technology. Marcy now applies the wisdom of lean process management, organic lead generation and efficient digital practices to her business in order to ensure clients are getting the most bang for their buck!

12. syys 202314 min