Landmark Collective

How to Build Better Content and Show Up with Strategy with Katie Goebel

46 min · 16. joulu 2025
jakson How to Build Better Content and Show Up with Strategy with Katie Goebel kansikuva

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In this episode of the Landmark Collective Podcast, Amanda interviews short-form video strategist Katie Goebel about how small business owners can grow their visibility without burning out. They discuss how to use Reels, TikTok, and YouTube Shorts strategically, why virality isn’t the goal, how to create content that’s on-brand, and the difference between influencer content and marketing content. Katie also shares real-world tips for overcoming overwhelm, building a strong content strategy, using effective hooks, and managing burnout in a digital-heavy world. Perfect for women entrepreneurs, service providers, and mission-driven businesses who want to show up online with confidence and clarity.

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jakson She Means Business 2026: A Conference Built By Alaskan Women, For Alaskan Women kansikuva

She Means Business 2026: A Conference Built By Alaskan Women, For Alaskan Women

In this special announcement episode of the Landmark Collective Podcast, Amanda sits down with Crystal of CJC Dynamic Solutions to share an exciting collaboration years in the making: She Means Business 2026, a one-day, hands-on business conference happening January 31st in Downtown Palmer, Alaska. Designed specifically for Alaskan women business owners, this conference eliminates the need to travel out of state while delivering real, actionable education — not fluff. Amanda and Crystal talk about why so many traditional conferences miss the mark, how this event was intentionally designed to meet women where they are, and what attendees can expect to walk away with at the end of the day. From branding and content planning to finance, insurance, estate planning, and team growth, She Means Business 2026 brings together an incredible lineup of local experts — plus a powerful keynote from Molly Blakeley of Molly B’z Cookies, whose business journey took her from $150 in Soldotna to a $20M national brand. This episode covers: * Why Alaskan women need accessible, in-state business education * The importance of hands-on workshops and real takeaways * How collaboration (not competition) fuels business growth * What makes She Means Business different from traditional conferences * Full event details, speakers, pricing, and how to register ✨ Expect clarity, confidence, connection — and a conference that actually moves your business forward. Event Details: 📍 Downtown Palmer, Alaska (The Annex) 📅 January 31, 2026 💵 Tickets: $99 (includes breakfast, lunch, coffee, workshops & resources) 🎟 Limited seating available   Register here - https://www.thelandmarkcollective.com/she-means-business

13. tammi 202639 min
jakson Why In-Person Business Conferences Create Breakthroughs kansikuva

Why In-Person Business Conferences Create Breakthroughs

The Landmark Collective Podcast explores how in-person business conferences create powerful breakthroughs for Alaskan women entrepreneurs. In this episode, Amanda explains why stepping away from your daily routine to learn, connect, and collaborate face-to-face leads to deeper inspiration, new ideas, and long-lasting business growth. She shares insights on the unique challenges of running a business in Alaska, the limitations of online learning, and why local connection is essential in such a digital—and often isolating—world. The episode also announces the upcoming She Means Business Conference, happening January 31, 2026, in Palmer, Alaska. Featuring keynote speaker Molly Blakely of Molly B’z  Cookies, hands-on workshops, masterminds, and structured networking, this full-day event is designed to help Alaskan businesswomen learn practical skills, build authentic relationships, and strengthen their businesses. Early-bird tickets are only $75 through December 31. Reserve your spot here - https://www.thelandmarkcollective.com/she-means-business

9. joulu 202527 min
jakson Dreaming Big in Hatcher Pass: The Future of Skeetawk Ski Area kansikuva

Dreaming Big in Hatcher Pass: The Future of Skeetawk Ski Area

In this Landmark Collective Podcast episode, GM Megan Justice shares how Skeetawk, a nonprofit ski area in Hatcher Pass, is expanding affordable skiing in Alaska. Learn about the new snowmaking system, school partnerships, the $25M Lift 2 gondola project, and how the community can support expanding 500+ acres of ski terrain. Visit https://skeetawk.com/lift2#help [https://skeetawk.com/lift2?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExZmc4ZzV5UUszaHpHRG5ZWHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR7jCoUA62DEj4veepOqy59T8gV9yok7UNrX7N6Ee8PfDc74vD5Z18RUjujcjA_aem_-wazZmA-tYkgmU7mS6ZUOw#help] to learn more about Lift 2, get involved, sponsor a gondola cabin, or donate. Follow Skeetawk on Instagram & Facebook for updates. Get your kids on the snow and support accessible winter recreation in the Mat-Su Valley!

2. joulu 202529 min