22. Afraid to Raise Your Prices? How Contractors Build Confidence and Grow Their Business

22. Afraid to Raise Your Prices? How Contractors Build Confidence and Grow Their Business

Are you afraid to raise your prices? Do you second-guess every big business decision? Are fear and overthinking keeping your contracting business from growing? EPISODE HIGHLIGHTS In this episode, I'm joined by Marjorie Broce, host of the Break Free From Insecurity [https://podcasts.apple.com/us/podcast/break-free-from-insecurity-intrusive-thoughts-self/id1892876547]podcast. We're talking about how contractors can overcome fear, stop overthinking, and build the confidence needed to raise prices, hire employees, and grow their businesses. Marjorie shares practical strategies for identifying limiting beliefs, making better decisions, leading with confidence, and learning to separate your worth from your business performance. If you've ever questioned yourself before making a big business decision, this episode will give you practical tools to move forward with confidence rather than fear. RESOURCES & LINKS MENTIONED BREAK FREE FROM INSECURITY PODCAST Related Content from Marjorie Podcast: Leading from Security, Not Certainty: Why Confident Leaders Don't Need All the Answers Apple Podcasts: https://podcasts.apple.com/us/podcast/12-how-to-lead-with-confidence-even-when-you-dont-have/id1892876547?i=1000773711699 [https://podcasts.apple.com/us/podcast/12-how-to-lead-with-confidence-even-when-you-dont-have/id1892876547?i=1000773711699] Join our free Building Better Contractor Businesses Facebook Group: https://www.facebook.com/share/g/1Mosp3TXn3/ [https://www.facebook.com/share/g/1Mosp3TXn3/] Marjorie Podcast Details: Apple podcast: https://podcasts.apple.com/us/podcast/break-free-from-insecurity-intrusive-thoughts-self/id1892876547 [https://podcasts.apple.com/us/podcast/break-free-from-insecurity-intrusive-thoughts-self/id1892876547] Spotify: https://open.spotify.com/show/7gRbKvsBHoFF7klxul4w6B?si=1c3565ae1eca466c [https://open.spotify.com/show/7gRbKvsBHoFF7klxul4w6B?si=1c3565ae1eca466c] MEET THE HOST Shaytoya Brown is the host of Building Better Contractor Businesses and the chief marketing officer of K&B Communications [www.kandbcom.com], a commercial low-voltage contractor serving Nevada and Arizona. With more than a decade of experience in business development, marketing, recruiting, and operations, Shaytoya is passionate about helping contractors build stronger businesses through better leadership, systems, sales, and relationships. Through solo episodes and conversations with industry experts, she aims to help contractors build stronger, more profitable businesses. NEXT STEPS Step 1: Join the free Building Better Contractor Businesses [https://www.facebook.com/share/g/1C1ENN7neR/]Facebook Group to connect with contractors building stronger, more profitable businesses. Step 2: Subscribe to the Building Better Contractor Businesses podcast so you never miss an episode full of practical strategies to grow your contracting business. Step 3: Share this episode with another contractor who could benefit from building more confidence in their leadership and business decisions.

21. Stop Chasing Every Opportunity: Why Mastering One Thing Builds a Better Business

Have you ever wondered if you're focusing on the wrong business instead of growing the one you already have? Do you find yourself constantly chasing the next opportunity, strategy, or business idea but never feeling like you're making real progress? What if the biggest thing holding your contractor business back isn't your talent, but your lack of long-term focus? EPISODE HIGHLIGHTS In this episode of Building Better Contractor Businesses, Shaytoya shares one of the biggest lessons she's learned after more than 12 years in the construction industry: success doesn't come from chasing every opportunity; it comes from mastering one thing. After trying insurance, marketing, travel, and several other business opportunities, Shaytoya realized that construction wasn't just her husband's business anymore; it had become her expertise, too. That realization changed the way she approached business growth. You'll learn why every industry has challenges, why the "grass is always greener" mindset can keep contractors stuck, and why consistency often beats constantly changing strategies. We also discuss how building on what you already know creates stronger business systems, improves your workflow, and leads to a more profitable contractor business over time. If you've been distracted by the next shiny object or wondering whether you should change directions, this episode will help you refocus on what you've already spent years building. IN THIS EPISODE, YOU WILL LEARN: * Every business has challenges, even the ones that look successful. * How consistency creates stronger business systems and better long-term results. * Improving your workflow starts with committing to one direction. * How mastering one skill can increase your profitability and business opportunities. * Why is becoming known for one thing more valuable than chasing multiple businesses? * A simple exercise to help you identify what's distracting you from long-term success. RESOURCES & LINKS MENTIONED 📚 Book Recommendation The ONE Thing [https://amzn.to/4f4QXJH] by Gary Keller & Jay Papasan [https://amzn.to/4f4QXJH] 👥 Join the Building Better Contractor Businesses Facebook group. Connect with contractors who focus on improving their business systems, building stronger teams, generating consistent leads, and creating profitable businesses. https://www.facebook.com/share/g/19CdeoDwQz/ [https://www.facebook.com/share/g/19CdeoDwQz/] NEXT STEPS Step 1: Join the free Building Better Contractor Businesses Facebook group and connect with other contractors who are building stronger businesses. Step 2: Read The ONE Thing by Gary Keller & Jay Papasan and ask yourself: "What's the one thing I can do such that by doing it, everything else becomes easier or unnecessary?" Step 3: Complete this week's challenge and share it in the Building Better Contractor Businesses [https://www.facebook.com/share/g/1DLJAAdJQ2/] Facebook group. Write down every business idea, side hustle, opportunity, and distraction you're currently chasing. Then ask yourself: What's the one thing I've already spent years building? Share your answer in the Facebook group and tell us what you're committing to over the next year. MEET YOUR HOST Shaytoya Brown is the host of the Building Better Contractor Businesses Podcast and has spent more than 12 years helping grow a commercial construction business from behind the scenes. Her experience spans marketing, business development, recruiting, networking, operations, and leadership. Through honest conversations, practical strategies, and real business experiences, Shaytoya is on a mission to help contractors build predictable, profitable businesses with stronger systems, better teams, and long-term growth. ABOUT K&B COMMUNICATIONS K&B Communications is the commercial low-voltage company behind the Building Better Contractor Businesses podcast. Learn more at www.kandbcom.com [www.kandbcom.com] AFFILIATE DISCLOSURE Some of the books, products, and resources mentioned in this episode may contain affiliate links. If you purchase through one of these links, we may earn a small commission at no extra cost to you. We only recommend resources that we personally use, trust, or believe will provide value to contractors and business owners. Thank you for supporting the podcast. DISCLAIMER The information shared on the Building Better Contractor Businesses Podcast is based on our personal experiences, opinions, and lessons learned while building and operating a commercial contracting business. Every business is different. Strategies that have worked for us may not produce the same results for you due to differences in markets, industries, financial situations, experience, and business goals. This podcast serves only educational and informational purposes and does not provide legal, financial, accounting, or professional business advice. We encourage you to consult qualified professionals before making significant business decisions.

20. Struggling With Business Systems? Stop Doing Everything Yourself

Are you doing everything in your business? Do you feel like your business can't run without you? Are you struggling to build systems that actually save you time? EPISODE SUMMARY In this episode, Shaytoya sits down with Cory Blumenfeld, founder of BlueMoso, to discuss why so many contractors become the bottleneck in their own businesses. They explore how business systems, delegation, and clear processes can help contractors stop doing everything themselves, build a stronger team, and create a business that continues to grow even when they're away. WHAT YOU'LL LEARN * Why business systems matter more than working longer hours * The first tasks contractors should delegate * How to stop becoming the bottleneck * Why everything should'nt live in your head * The biggest mistakes business owners make when hiring help * How systems create more freedom and scalability CONNECT WITH BUILDING BETTER CONTRACTOR BUSINESSES 👥 Join our free Facebook community. https://www.facebook.com/share/g/1DkcPRVrMA/ [https://www.facebook.com/share/g/1DkcPRVrMA/] 🌐 K&B Communications https://www.kandbcom.com [ https://www.kandbcom.com] NEXT STEPS Step 1: Join the Building Better Contractor Businesses Facebook Group and connect with contractors who are working to build more predictable, profitable businesses. Step 2: Subscribe to the podcast so you never miss future episodes focused on systems, lead generation, profitability, workflow, and team building. Step 3: Share this episode with another contractor who feels like they're doing everything themselves. ABOUT THE HOST Shaytoya Brown is the host of Building Better Contractor Businesses and the COO of K&B Communications [www.kandbcom.com], a commercial low-voltage contractor serving Nevada and Arizona. With more than 10 years of experience in the construction industry, she is passionate about helping contractors build predictable, profitable businesses through better systems, leadership, marketing, recruiting, and operations. DISCLAIMER Every contractor's business is different, and there is no one-size-fits-all approach to success. The guests featured on Building Better Contractor Businesses share strategies and lessons based on their own experiences and expertise. While we hope these conversations inspire new ideas, we encourage you to evaluate which ones fit your business, goals, and team before implementing any new strategy.

19. Why Your Lead Generation Isn't the Problem (And What to Fix Instead)

Does it feel like you're starting over in your business? Are you working harder but not seeing the same results? Wondering why business feels slower even though you're doing all the right things? In this episode of the Building Better Contractor Businesses Podcast, I'm sharing a real look behind the scenes at what happened when our business slowed down and what Kevin and I did to get back on track. Like many contractors, we started asking ourselves the same questions you may be asking right now. Do we need more leads? Do we need more marketing? What are we missing? But after taking a hard look at our business, we realized the problem wasn't lead generation. Our standards had slipped. We had focused so much on delegation and stepping back from the day-to-day that some of the activities that helped us build the business stopped happening. In this episode, I share: * Why our business slowed down * The lessons we learned from reading Buy Back Your Time * How standards impact lead follow-up and customer experience * Why consistent follow-up matters more than most contractors realize * How we're using the Dream 100 to build relationships and create consistent leads * Why relationship marketing still works * The importance of staying visible even when business is busy * How to avoid the feast-or-famine cycle many contractors experience * What we're doing differently to get back on track If you're a contractor looking for more consistent leads, better systems, and predictable work, this episode is for you. RESOURCES MENTIONED Join the Building Better Contractor Businesses Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] Book Mentioned: Buy Back Your Time by Dan Martell [https://amzn.to/4vqKCiN] ABOUT THE HOST Shaytoya Brown is the Chief Marketing Officer (CMO) of K&B Communications, a commercial low-voltage contractor serving Nevada and Arizona. Through the Building Better Contractor Businesses Podcast, she shares real-world lessons, systems, marketing strategies, and leadership insights to help contractors build predictable, profitable businesses. Learn more about K&B Communications: https://www.kandbcom.com [https://www.kandbcom.com/] CONNECT WITH SHAYTOYA Website: https://www.kandbcom.com [https://www.kandbcom.com/] Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] NEXT STEPS Step 1: Join the Building Better Contractor Businesses Facebook Group and connect with other contractors working to build predictable, profitable businesses. Step 2: Make a list of 25 companies you'd like to work with and create a simple follow-up plan. Step 3: Share your plan inside the Facebook group and let us know what you're doing to build better relationships and generate more consistent leads.

18. Why Profitability Is Actually a Systems Problem for Contractors

Are you working harder but making less money? Do you feel like you're constantly putting out fires in your business? Wondering why profitability seems harder than it should be, even when you're busy? In this episode of the Building Better Contractor Businesses Podcast, Shaytoya sits down with Brent Garrett, owner of a successful residential plumbing and HVAC company, business coach, and author of 30 Days to a Better Business. Brent shares the powerful story of walking into his office one day only to discover the power had been shut off because the company hadn't paid the electric bill. That moment led him to uncover over $1 million in debt and forced him to completely rethink leadership, systems, culture, and financial management in his business. During this conversation, Brent shares practical lessons contractors can use immediately to improve profitability, strengthen company culture, build better business systems, understand their numbers, and create a more predictable contractor business. IN THIS EPISODE, YOU'LL LEARN: * The $1 million wake-up call that changed Brent's business forever * Why every contractor must know their numbers * The financial KPIs contractors should review regularly * How company culture impacts profitability and growth * Why many contractors struggle with sales * The power of offering Good, Better, and Best options * How to stop underpricing your services * The biggest mistakes contractors make when hiring * What the "messy middle" looks like when growing a business * Why systems and delegation are critical for scaling * Lessons from Brent's book, 30 Days to a Better Business * How natural law and doing the right thing can impact long-term business success RESOURCES & LINKS MENTIONED 📘 Connect with Brent Garrett: https://brentgarrett.com [https://brentgarrett.com] 📘 Get Brent's Book: 30 Days to a Better Business https://amzn.to/4xs9fgb [ https://amzn.to/4xs9fgb] 🎙 Join the Building Better Contractor Businesses Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [ https://www.facebook.com/share/g/1K64LtaA33/] ABOUT THE HOST Shaytoya Brown is the host of the Building Better Contractor Businesses Podcast and leads business development for K&B Communications, a commercial low-voltage contractor serving Nevada and Arizona. Through candid conversations with industry experts and lessons learned from real-world experience, she helps contractors build stronger systems, improve profitability, generate better leads, and create more predictable businesses. 🌐 www.kandbcom.com [http://www.kandbcom.com] NEXT STEPS STEP 1: Join the Building Better Contractor Businesses Facebook Group and connect with other contractors working to build more predictable and profitable businesses. STEP 2: Share this episode with another contractor who needs help improving profitability, leadership, and business systems. STEP 3: Listen to more episodes of the Building Better Contractor Businesses Podcast for practical strategies to help you grow a predictable, profitable contractor business. DISCLAIMER Everything shared on this podcast is based on real-world experience, lessons learned, and conversations with industry professionals. Every business is different, and what works for one contractor may not work for another. The information shared is intended for educational and informational purposes only. Always evaluate strategies, systems, and decisions based on your specific business, market, and goals. Affiliate Disclosure: Some links mentioned in this episode may be affiliate links. If you make a purchase through these links, we may receive a small commission at no additional cost to you.