Reinvention Room with Allison Hare

Rage bait is everywhere right now. From the Charlie Kirk shooting to what shows up in your feed, it’s designed to pull you in, piss you off, and keep you scrolling. I’ve felt it myself—angry, hooked, and questioning who I can even trust. In this episode, I’m naming what rage bait is, why it works so well, and how to protect yourself when everything feels engineered to set you off. I share my own experiences, the cultural shifts that make rage bait thrive, and why seeing violence unfold in real time changes how we react. We’ll talk about the algorithms, the rhetoric, and the emotional traps that leave us exhausted and divided. Most importantly, I’ll walk you through the tools I use to stay grounded so we don’t let rage bait steal our humanity. What You’ll Learn:  * What rage bait really is and why it’s so effective * How algorithms prioritize outrage over nuance * Why the Charlie Kirk shooting became a flashpoint * How echo chambers and identity fuel radicalization * The impact of Trump’s rhetoric on division and fear * Why anger often masks grief and sadness * Practical steps to pause, fact-check, and resist manipulation * Grounding practices that help regulate and protect your energy Rage bait won’t disappear, but we don’t have to get trapped in it. Slowing down, questioning sources, and grounding ourselves changes the game. What would happen if more of us chose not to take the bait?  Links & Resources Mentioned * Episode 124: David McRaney on How Minds Change [https://open.spotify.com/episode/1Xrxw5JKafNWi0q5xtfveg?si=fd273670799f4c8c] * Episode 108: Social identity & belonging with Dr. Jay Van Bavel [https://open.spotify.com/episode/2Jg4PEjVg21JleGy57xuz1?si=8a68a85818ba402b] * Breathwork channel “Breathe with Sandy” on YouTube [https://www.youtube.com/breathewithsandy] * Fleur de Lyz Meditation on YouTube [https://www.youtube.com/@FleurdeLyzCoaching]  TIMESTAMPS * 00:41 – What rage bait is and why it’s everywhere * 03:03 – The mechanics behind rage bait * 05:26 – Addiction, algorithms, and humility * 07:47 – Charlie Kirk shooting and national fallout * 15:05 – Why outrage is addictive * 24:24 – Live violence and radicalization * 31:19 – Anger, Christianity, and rhetoric * 38:21 – Manipulation, misinformation, and gaslighting * 42:06 – Tools to resist rage bait * 47:14 – Grounding and emotional regulation TIPS / TAKEAWAYS * Rage bait is engineered to keep you hooked. * Watching violence unfold live speeds up radicalization. * Intellectual humility helps resist echo chambers. * Leaders who fan division are not leading. * Pause, check sources, and question motives before reacting. * Grounding practices help you manage grief and rage. Follow me on Instagram [https://www.instagram.com/allison__hare], LinkedIn [https://www.linkedin.com/in/allisonhare/], visit my website [https://allisonhare.com], or book a free clarity call [https://go.allisonhare.com/45-min-call]. Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff. * Schedule a FREE podcast clarity call with me [https://allisonhare.com/freecall] - Your future audience is out there. Talk to them! * Sign up for the free Reinvention Roadmap weekly email [https://www.allisonhare.com/email] * AllisonHare.com [https://www.allisonhare.com/] * Follow me on Instagram [https://instagram.com/allison__hare], LinkedIn [https://linkedin.com/in/allisonhare], Facebook [https://www.facebook.com/profile.php?id=61555154007153], and YouTube [https://youtube.com/@reinventionroom]. * DOWNLOAD the free podcast equipment guide [https://go.allisonhare.com/equipment]- No guesswork, no google rabbit holes, start recording today * Reb3l Dance Fitness [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]- Try it at home! Free month with this link [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]. * Personal Brand [https://calendly.com/bbgallison/60] - need help building yours? Schedule a call with me here [https://calendly.com/bbgallison/60] and let's discuss. * Feedback and Contact:: allison@allisonhare.com

When everyone has a mic, how the hell do you know who to trust? That's the question keeping me up at night as I watch the podcasting industry completely transform before our eyes. The most influential podcast hosts are literally walking away from easy money and celebrity guests to chase something more valuable: authenticity. Rich Roll and Tim Ferriss aren't just making programming changes - they're leading a revolution that's about to reshape how we consume media forever. This shift isn't just about podcasting - it's about finding solid ground in a world designed to destabilize us. I'm pulling you into the room where this cultural earthquake is happening loudest, sharing the data my software genius husband has been aggregating, and revealing why this moment could be the difference between building something forgettable or becoming absolutely essential. Plus, I'm dropping a massive announcement about a new podcast I'm launching that takes this whole trust crisis to the next level. WHAT YOU'LL LEARN IN THIS EPISODE: • Why podcast industry giants like Rich Roll and Tim Ferriss are rejecting celebrity press tours and what this means for authentic content creation  • The explosive rise of contrarian podcasting and why audiences are craving perspectives outside mainstream narratives • How video podcasting is reshaping listener expectations and driving podcast market evolution  • The seven proven monetization strategies that are actually working in today's saturated market  • Why niche content is building more loyal communities than broad-appeal shows  • How AI tools are streamlining production while demanding even more authenticity from creators  • The surprising data showing market saturation is actually decreasing, creating massive opportunities  • What's really behind the trust crisis in media and how podcasters are responding Ready to stop consuming recycled bullshit and start building something that matters? The podcasting landscape is shifting faster than ever, and those who understand these trends will be the ones who survive and thrive. Whether you're thinking about launching your own show or just want to be a smarter consumer of media, this episode will completely change how you see the industry. Connect with me on Instagram [https://www.instagram.com/allison__hare], LinkedIn [https://www.linkedin.com/in/allisonhare/], or visit my website [https://allisonhare.com/] to dive deeper into these conversations. RESOURCES AND LINKS MENTIONED: • Dr. Jessica Knurick interview on Rich Roll  [https://www.richroll.com/podcast/jessica-knurick-928/] • Riverside recording platform [https://riverside.com/?irclickid=T1nw6L1HnxycU8V2d8QEq3deUkpwHKSvUzAu380&sharedid=&irpid=2625061&utm_campaign=Allison%20Hare&utm_medium=affiliate&utm_source=impact&irgwc=1] • Allison Hare on Substack [https://substack.com/@allisonhare] • FREE Plan Your Podcast Workshop [https://allisonhare.com/pyp]- grab your spot (last free workshop - will be paid going forward) • Book a free clarity call: https://go.allisonhare.com/45-min-call [https://go.allisonhare.com/45-min-call] • Don't Trust Us podcast (coming in October!) QUOTES 1. "If everyone has a mic, how do you know who to trust? And you know, this is not just a podcasting problem, it's a culture problem." (00:00) 2. "Your earbuds are where new ideas are seeded. You know, like they're planting the seeds and reputations are built and entire movements are born." (01:30) 3. "You have never been broken. You have never been disempowered. Maybe you felt that way, but you always had it." (45:20) 4. "I don't want to amplify voices that may be on the fringe, but I also would like to amplify voices that you may not know yet because they are in the background doing their medical research." (08:15) 5. "The design is to destabilize all of this as a civilization, as a society, and podcasts are reflecting that. They are pivoting with contrarian perspectives." (13:45) TIMESTAMPS • 00:00 - Opening: The trust crisis in podcasting  • 02:30 - Husband's podcast data aggregation findings  • 05:00 - Rich Roll and Tim Ferriss rejecting celebrity press tours  • 10:00 - Personal story about trust and sources (blue methyl example)  • 15:00 - Video podcasting trends and YouTube dominance  • 20:00 - Niche content building dedicated communities  • 25:00 - Seven ways to monetize podcasts  • 30:00 - New podcast launches and political trends  • 35:00 - What's fading in the podcast world  • 40:00 - Reinvention Room evolution and personal journey  • 45:00 - Big announcement: "Don't Trust Us" podcast launch  • 50:00 - Closing thoughts on credibility and storytelling TIPS/TAKEAWAYS 1. Authenticity beats polish - audiences can spot AI-generated content and recycled talking points immediately. 2. Niche content with dedicated communities outperforms broad-appeal shows for building loyal audiences. 3. Video podcasting is becoming essential as YouTube remains the top search engine above Google. 4. Multiple revenue streams work better than relying solely on traditional sponsorships and ads. 5. Contrarian perspectives are gaining traction as audiences reject mainstream narratives. 6. Trust in sources matters more than ever - evaluate who you're getting information from and why. Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff. * Schedule a FREE podcast clarity call with me [https://allisonhare.com/freecall] - Your future audience is out there. Talk to them! * Sign up for the free Reinvention Roadmap weekly email [https://www.allisonhare.com/email] * AllisonHare.com [https://www.allisonhare.com/] * Follow me on Instagram [https://instagram.com/allison__hare], LinkedIn [https://linkedin.com/in/allisonhare], Facebook [https://www.facebook.com/profile.php?id=61555154007153], and YouTube [https://youtube.com/@reinventionroom]. * DOWNLOAD the free podcast equipment guide [https://go.allisonhare.com/equipment]- No guesswork, no google rabbit holes, start recording today * Reb3l Dance Fitness [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]- Try it at home! Free month with this link [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]. * Personal Brand [https://calendly.com/bbgallison/60] - need help building yours? Schedule a call with me here [https://calendly.com/bbgallison/60] and let's discuss. * Feedback and Contact:: allison@allisonhare.com

Can we talk about how we've been fed complete BS about menopause and our hormones? I mean, seriously—the amount of fear-mongering and misinformation out there is making me want to throw things. But lucky for us, Dr. Kelly Casperson is here to set the record straight, and trust me, this conversation is about to blow your mind. If you've ever felt like you're going crazy during perimenopause or been told you're "too young" or "too old" for hormone therapy, this episode is your wake-up call. Dr. Kelly is a urologist turned women's health warrior who's dedicating her life to educating women about what's actually happening to our bodies during this transition. In today's episode, we're diving deep into the real facts about hormone replacement therapy, busting myths that have kept women suffering unnecessarily, and talking about why the medical establishment has failed us so spectacularly. This isn't just another menopause chat—this is your roadmap to reclaiming your power during midlife. WHAT YOU'LL LEARN IN THIS EPISODE: * Why the 2002 Women's Health Initiative study created decades of hormone fear and how the media completely twisted the results * The truth about hormone pellets and why they might not be the silver bullet you think they are * How to advocate for yourself when doctors dismiss your symptoms as "natural" * The real story behind "estrogen dominance" and why that lab test might be misleading you * Why testosterone isn't just for men and how it can transform your energy and mood * The connection between hormones and brain fog, and why your forgetfulness isn't early dementia * How to find qualified menopause specialists and what questions to ask * The surprising ways exercise and protein can impact your hormone health Ready to stop suffering in silence and start living your best midlife? Let's dive into this game-changing conversation that every woman over 40 needs to hear. Have you been struggling with symptoms that doctors keep dismissing as "just part of getting older"?  WATCH ON YOUTUBE if that's your jam: [https://www.instagram.com/allison__hare]https://youtu.be/9SlS4F-QtLc [https://youtu.be/9SlS4F-QtLc] Connect with me on Instagram [https://www.instagram.com/allison__hare] and let me know what resonated most with you from this episode.   RESOURCES MENTIONED * Dr. Kelly Casperson's book: "The Menopause Moment" [https://amzn.to/47W1S6n] * Dr. Kelly's Instagram: instagram.com/kellycaspersonmd/ [https://www.instagram.com/kellycaspersonmd/] * Dr. Kelly's website: kellycaspersonmd.com [https://kellycaspersonmd.com/] * International Society for the Study of Women's Sexual Health [https://www.isswsh.org/] (ISHWISH) * MIDI Health [https://www.joinmidi.com/], Evernow [https://www.evernow.com/], Alloy [https://www.myalloy.com/], GenEv [https://gennev.com/], Interlude [https://getinterlude.com/] * The Casperson Clinic [https://kellycaspersonmd.com/clinic/] (Washington State)   QUOTES FROM DR. KELLY CASPERSON "Women get, you're either too young for this or you're too old for this. Men never get told they're too young or too old for something." (08:29) "If there is a drug that you could take between the ages of 50 and 60, and several studies have shown it decreases your risk of death and helps you live maybe about two years longer, do you think everybody would be on that drug? Yeah, that drug's called estrogen." (30:47) "The best way to control a woman? Give her fear. Control her. How do we control her? Keep her afraid." (38:58) "Don't just brace yourself for hell, people. Get educated and advocate." (37:30) "Hair hates drastic changes. And that's why like if you have low hormones and you throw a pellet in, some people might experience some hair loss with it." (35:23)   KEY TIMESTAMPS 00:03 - Introduction and the five orgasms story  01:54 - Dr. Kelly's background as a urologist  06:20 - The 2002 Women's Health Initiative study explained  08:04 - Myths about being "too young" or "too old" for hormones  10:11 - The truth about hormone pellets  14:24 - Lab testing and "estrogen dominance" myth  16:39 - Why we treat symptoms, not just numbers  20:27 - Brain fog and hormone connection  28:17 - Hot flashes and what causes them  32:01 - The benefits of taking estrogen  34:41 - Testosterone for women  37:05 - BRCA patients and hormone therapy   TIPS/TAKEAWAYS * Stop using "natural" as an excuse not to treat symptoms - erectile dysfunction and cancer are natural too, but we treat those. * "Estrogen dominance" is just a snapshot of one day - don't hang onto that label as a fixed trait. * Treat symptoms, not just lab numbers - if you're suffering, that's reason enough for treatment. * Hair follicles hate sudden hormone changes - start low and go slow with any hormone therapy. * Exercise is brain medicine - quadriceps strength is directly linked to dementia prevention. * Protein needs increase with age - aim for about 1 gram per pound of body weight to build muscle. Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff. * Schedule a FREE podcast clarity call with me [https://allisonhare.com/freecall] - Your future audience is out there. Talk to them! * Sign up for the free Reinvention Roadmap weekly email [https://www.allisonhare.com/email] * AllisonHare.com [https://www.allisonhare.com/] * Follow me on Instagram [https://instagram.com/allison__hare], LinkedIn [https://linkedin.com/in/allisonhare], Facebook [https://www.facebook.com/profile.php?id=61555154007153], and YouTube [https://youtube.com/@reinventionroom]. * DOWNLOAD the free podcast equipment guide [https://go.allisonhare.com/equipment]- No guesswork, no google rabbit holes, start recording today * Reb3l Dance Fitness [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]- Try it at home! Free month with this link [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]. * Personal Brand [https://calendly.com/bbgallison/60] - need help building yours? Schedule a call with me here [https://calendly.com/bbgallison/60] and let's discuss. * Feedback and Contact:: allison@allisonhare.com

QUICK ANNOUNCEMENT AND UNPACKING WHY UNCERTAINTY (INSTEAD OF WHITE-KNUCKLING THE GRIP OF CONTROL) MIGHT BE THE MOST POWERFUL MOVE WE CAN MAKE. Links and announcements: Free Workshop: Plan Your Podcast - https://allisonhare.com/PYP EP262: w/ Tia Levings (recommended listen): https://podcast.allisonhare.com/post/tradwife-escape-christian-patriarchy-tia-levings Book a free podcast clarity call: Schedule Here [https://go.allisonhare.com/45-min-call] Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff. * Schedule a FREE podcast clarity call with me [https://allisonhare.com/freecall] - Your future audience is out there. Talk to them! * Sign up for the free Reinvention Roadmap weekly email [https://www.allisonhare.com/email] * AllisonHare.com [https://www.allisonhare.com/] * Follow me on Instagram [https://instagram.com/allison__hare], LinkedIn [https://linkedin.com/in/allisonhare], Facebook [https://www.facebook.com/profile.php?id=61555154007153], and YouTube [https://youtube.com/@reinventionroom]. * DOWNLOAD the free podcast equipment guide [https://go.allisonhare.com/equipment]- No guesswork, no google rabbit holes, start recording today * Reb3l Dance Fitness [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]- Try it at home! Free month with this link [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]. * Personal Brand [https://calendly.com/bbgallison/60] - need help building yours? Schedule a call with me here [https://calendly.com/bbgallison/60] and let's discuss. * Feedback and Contact:: allison@allisonhare.com

What happens when three entertainment veterans decide to launch a video-first podcast to grow their AI marketing agency? You get a masterclass in real-time problem-solving that'll make you rethink everything about your content strategy. When Dave Clapper reached out asking for live podcast coaching, I knew we were about to dive deep into the messy, beautiful process of turning natural chemistry into strategic content gold. The Taptico founders—Dave, Nick Tapp, and Tribble Reese—brought their radio backgrounds, reality TV experience, and rebellious energy to the Reinvention Room, and what unfolded was pure coaching magic. This is a live transformation where we tackle everything from naming confusion to audience clarity to the four foundational P's that make or break any show. We dig into why "Dave Learns AI" beats "Taptico Talks" every damn time, how to turn your personality into your competitive advantage, and why being clear trumps being clever when you're trying to build an audience. If you've ever wondered whether to go video-first or how to make your expertise approachable without dumbing it down, this episode is your roadmap. WHAT YOU'LL LEARN * Why clarity beats cleverness when naming your podcast and how to remove barriers for your audience * The four foundational P's: Purpose, Person, Premise, and Promise that anchor every successful show * How to identify your primary, secondary, and tertiary listeners without trying to please everyone * The psychology behind video-first content and why YouTube is its own beast requiring different strategies * How to channel your natural chemistry and humor into focused, strategic content that drives business results * Why the "everyman" approach works better than positioning yourself as the unreachable expert * The art of strong calls-to-action and why tentative language kills conversions * How to create lead magnets that actually convert viewers into clients The Taptico guys prove that when you combine authentic personality with strategic focus, magic happens. Their willingness to be vulnerable, ask hard questions, and pivot in real-time is exactly what separates successful entrepreneurs from those who stay stuck. What's one area of your content strategy that needs this kind of honest evaluation?  Ready to get the clarity you need to make your next move? Book a free clarity call with Allison [https://go.allisonhare.com/45-min-call] or follow her journey on Instagram [https://www.instagram.com/allison__hare]. RESOURCES MENTIONED * Taptico Agency [https://taptico.co/] * The Lyra Prompt (Episode 9 [https://youtu.be/mFDtm8flirE?si=8UV38FAi560bZ4gu]) * Calendly [https://calendly.com/] QUOTES FROM THE EPISODE 1. "It's so much easier to be clear than clever, especially when it comes to names because you guys can have the most magnificent show ever, but if it's hard to find or hard to spell, it ends up putting a barrier." - Allison Hare (10:04) 2. "We revoke and repent against corporate life. That's why we're doing this... It's also a filtration. These guys would be fun to work with once a week. Do they know what they're doing? Yeah, would they be fun to hang out with? Yeah." - Nick Tapp (17:26) 3. "We're doctors. If we can fix the problems that you know that you have and the pains that you know that you have with little friction and well done and over deliver, call us. If you're not sure you need us, don't call us." - Nick Tapp (35:52) 4. "I think one of our differentiating factors is our personality. And we know what we're doing. We're competent. We're smart. But we also have fun because why would you not enjoy what you're doing?" - Nick Tapp (17:00) 5. "Don't wait one more minute. Get on the phone with us and let's talk about what that change would look like for you, what the ROI could look like for you. I would be really clear on your call to action." - Allison Hare (52:05) TIMESTAMPS * 00:00 - Welcome and introductions * 01:21 - Purpose of live coaching session * 01:58 - What Dave wants from coaching * 03:02 - Tribble's content strategy goals * 03:57 - Nick's distribution and SEO questions * 05:35 - Discussion about naming strategy * 09:40 - The case for "Dave Learns AI" * 14:47 - The four P's framework introduction * 16:37 - Purpose: Trust building vs lead generation * 23:11 - Person: Identifying ideal audience * 28:33 - The problem Taptico uniquely solves * 37:25 - Premise: What the show is about * 40:28 - Promise: What listeners walk away with * 46:58 - Format and personality discussion * 50:44 - Strong call-to-action strategies * 54:05 - Final feedback and wrap-up TIPS/TAKEAWAYS 1. Name for clarity, not cleverness - Your podcast name should immediately tell people what they'll get, removing any barriers to discovery and understanding. 2. Use the "you" language - Speak directly to one person rather than referring to "your audience" to create intimate, engaging content. 3. Define your P1, P2, P3 audiences - Know exactly who pays you (P1), who shares your content (P2), and who enjoys but doesn't buy (P3). 4. Lead with the problem you solve - People pay to have problems solved, so get crystal clear on what specific pain point you address. 5. Make strong calls-to-action - Avoid tentative language like "if you're interested" and instead use direct commands that create urgency. 6. Personality is your competitive advantage - Don't try to be someone you're not; lean into what makes you unique and engaging. Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff. * Schedule a FREE podcast clarity call with me [https://allisonhare.com/freecall] - Your future audience is out there. Talk to them! * Sign up for the free Reinvention Roadmap weekly email [https://www.allisonhare.com/email] * AllisonHare.com [https://www.allisonhare.com/] * Follow me on Instagram [https://instagram.com/allison__hare], LinkedIn [https://linkedin.com/in/allisonhare], Facebook [https://www.facebook.com/profile.php?id=61555154007153], and YouTube [https://youtube.com/@reinventionroom]. * DOWNLOAD the free podcast equipment guide [https://go.allisonhare.com/equipment]- No guesswork, no google rabbit holes, start recording today * Reb3l Dance Fitness [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]- Try it at home! Free month with this link [https://reb3lfitness.com/orders/customer_info?o=97556#via=ahare]. * Personal Brand [https://calendly.com/bbgallison/60] - need help building yours? Schedule a call with me here [https://calendly.com/bbgallison/60] and let's discuss. * Feedback and Contact:: allison@allisonhare.com