The Open Championship or The British Open? That is the Question.

The Open Championship or The British Open? That is the Question.

In this special major‑week episode of Making Cents of It All, Jesse Stakes sits down with The Tin Cup Club to break down the year’s final major — the 2026 Open Championship at Royal Birkdale. From the history of this iconic links to the economic engine behind golf’s oldest championship, the crew dives into everything that makes The Open unlike any other event in the sport. Royal Birkdale has long been known as one of the fairest, toughest, and most visually stunning courses on the Open rota — a place where the dunes shape the story, the wind decides the champion, and only the most complete players survive. With record crowds expected and a projected economic impact topping £100 million, the 2026 Open is set to be one of the most influential sporting events of the year. Jesse and The Tin Cup Club dig into: * What makes Royal Birkdale the perfect stage for the final major * The unique challenge of links golf and how players adapt * The contenders, dark horses, and storylines shaping the 2026 championship * How The Open drives massive economic growth for Southport and the Liverpool City Region * The fan experience, the culture, and the legacy that only The Open can deliver Whether you’re a golf fan, a business mind, or someone who loves the intersection of sport and strategy, this episode brings insight, personality, and plenty of major‑week energy. Tune in as we make cents of the final major — and why Royal Birkdale is ready to crown a champion.

Building Brands That Win: Drew Webb on the Affari Approach to Creative Strategy

In this episode of Making Cents of It All, Jesse Stakes sits down with Drew Webb — CEO, founder, and the creative force behind Affari, a marketing and digital innovation agency helping brands grow through strategy, design, and AI‑driven transformation. Affari has spent more than a decade building the future for its clients — from branding and visual identity to custom websites, digital marketing, and AI‑powered search optimization. Drew breaks down how Affari helps companies tell their story, stand out in crowded markets, and stay visible in an era where AI is reshaping how people discover and engage with brands. Jesse and Drew explore: * How Affari blends creativity, technology, and strategy to build cohesive brand experiences * Why AI‑driven search optimization is becoming essential for modern businesses * The process of transforming complex ideas into clear, compelling design * How Affari’s team of designers, strategists, marketers, and technologists collaborate to bring a client’s vision to life * What it takes to build a creative agency that has been “creating the future since 2011” Drew shares the real founder story — the early days, the evolution of Affari’s capabilities, and the mindset required to lead a team that helps clients envision a better future and actually build it. If you’re a business leader, marketer, entrepreneur, or someone fascinated by the intersection of creativity and technology, this conversation delivers insight into how brands grow, adapt, and thrive in a digital-first world. Tune in and make cents of it all.

The Business Behind the 2026 U.S. Open

This week on Making Cents of It All with Jesse Stakes, the Tin Cup Club joins me to break down one of the biggest economic engines in sports — the U.S. Open. We dig into: • How the USGA generates millions through TV rights, sponsorships, and hospitality • The real economic impact on host cities — jobs, tourism, infrastructure, and local business • What volunteers actually receive (and why they still line up to help) • Course setup, fan experience innovations, and the storylines shaping 2026 It’s golf, business, community, and strategy all in one conversation. If you love the game — or the economics behind major events — this one’s for you.

Inside Back 9 Golf Lakewood: Meshia & Aniekan Sampson on Entrepreneurship, Franchising, and the Love of Golf

In this episode of Making Cents of It All, Jesse sits down with Meshia and Aniekan Sampson, the husband‑and‑wife team behind Back 9 Golf Lakewood, one of Jacksonville’s newest and most exciting indoor golf destinations. The Sampsons share the story behind their decision to step into entrepreneurship, what inspired them to take the leap into business ownership, and how Back 9’s unique franchise model opened the door for them to build something of their own in the Lakewood community. From their first conversations about owning a business to the moment they realized Back 9 was the perfect fit, Meshia and Aniekan talk candidly about the challenges, the learning curve, and the joy that comes with creating a space where people can play, practice, and connect. And of course, they dive into their love of the game — how golf became a shared passion, why it brings people together, and what they hope Back 9 Lakewood will mean for golfers of all skill levels across Jacksonville. Whether you’re a golfer, an entrepreneur, or someone who loves a good origin story, this episode is packed with insight, inspiration, and heart.

From Philly to the Fairways: The Stories Behind the 2026 PGA Championship

Jesse and the Tin Cup Club are diving into one of the biggest sporting and economic stories heading toward the East Coast in 2026: the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania. This isn’t just another major. This is a week that’s expected to bring more than two hundred thousand visitors into Delaware County and pump an estimated one hundred and twenty‑five million dollars into the local economy. Hotels are already booking out, restaurants are gearing up for record traffic, and small businesses across the region are preparing for what could be the most impactful week they’ve ever seen. Aronimink itself is a historic venue — a Donald Ross masterpiece that’s hosted everything from the AT&T National to the BMW Championship to the KPMG Women’s PGA. And now, for the first time since 1962, it’s back on the global stage for the PGA Championship. Today, we’re going to break down what makes this course such a demanding test, why the economic impact is so massive, and what fans, businesses, and players can expect when the world of golf descends on Newtown Square.