Making Waves On Purpose
Jim Hanna [https://www.linkedin.com/feed/] has held corporate sustainability roles with Xanterra and Starbucks and is currently at Microsoft and working with Fractal CSOs [https://www.linkedin.com/feed/]. He is a great guy with a ton of useful insights. However, one area that he focuses on relentlessly is making the business case. While for many, that is a complex process, he nails it with simple questions: What keeps your leaders up at night, and what are they incentivized on? If you can find a way to connect sustainability to those things, you are 90% of the way there. Great conversation. Please like and subscribe!
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