Marketing Nuggets

In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape is constantly evolving, how do you smash through the imposter syndrome and have the confidence to be the marketing lead you've always wanted to be? Here are my top 10 ways that have helped me over the years. Be sure to 'follow' Marketing Nuggets so you'll be the first to know when Series 6 starts.

Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks. One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it's for clients, prospects, influencers or the public - I've had experience with them all and sometimes learnt the hard way!! So I've complied an easy to follow check list to help you organise your next event, no matter who the audience is so you don't have any last minute stresses. Notebook at the ready for this episode!

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and why this is an awesome addition if you're looking for a sales channel option, email marketing (the OG!) - what kinds of emails I'd be sending and even delving into the exact ones that gave me the most success. And finally, no definitions with social media marketing but talking through some of my top tips but also, I couldn't leave this channel out as it's a fundamental in every marketing strategy i've ever created.

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go into the definitions for PPC, SEO and Programmatic. But of course, not just the definitions on this podcast, I'm sharing a story or two, my top tips and what helped me the most to level up my career.

What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now. From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'll dive deep into each of these make-or-break competencies. Tune in for where I'm focusing right now, to accelerate my marketing career and all the places I'm going to to learn more! It's time to future-proof your professional marketing skills - grab a notebook for this episode.