Marketing School - Digital Marketing and Online Marketing Tips

In episode #2749, we cover topics related to SEO manipulation, AI overview results, click-through rates, private equity, influencer marketing, and the impact of AI and blockchain on authenticity. We also delve into the use of Twitter for customer acquisition and the importance of building an audience before selling products.    Don’t forget to help us grow by subscribing and liking on YouTube [https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA]!   Check out more of Eric’s content (Leveling UP YT [https://www.youtube.com/levelingupofficial/videos]) and Neil’s videos (Neil Patel YT [https://www.youtube.com/neilpatel/videos])    TIME-STAMPED SHOW NOTES: * (00:00) Today's topic: How to think about agency M&A, and The downfall and rebirth of the Patels * (01:15) Can you manipulate SEO results using LinkedIn Pulse? * (02:01) How AI Overviews will change SEO * (05:54) Why Marketing Is A Joke To Private Equity * (09:24) Ag1 spent $40m on podcasts * (13:23) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io [https://www.marketingschool.io] to learn more!   Leave Some Feedback: * What should we talk about next? Please let us know in the comments below * Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    * Single Grain [https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes] << Eric’s ad agency * NP Digital [https://www.npdigital.com/] << Neil’s ad agency * X @neilpatel [https://twitter.com/neilpatel] * X @ericosiu [https://twitter.com/ericosiu] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A deals, as well as the mindset and approach required for successful acquisitions.   Don’t forget to help us grow by subscribing and liking on YouTube [https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA]!   Check out more of Eric’s content (Leveling UP YT [https://www.youtube.com/levelingupofficial/videos]) and Neil’s videos (Neil Patel YT [https://www.youtube.com/neilpatel/videos])    TIME-STAMPED SHOW NOTES: * (00:00) Today's topic: How to think about agency M&A, and The downfall and rebirth of the Patels * (01:15) How To Think About Agency M&A * (31:47) The Downfall and Rebirth Of The Patels * (38:09) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io [https://www.marketingschool.io] to learn more!   Leave Some Feedback: * What should we talk about next? Please let us know in the comments below * Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    * Single Grain [https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes] << Eric’s ad agency * NP Digital [https://www.npdigital.com/] << Neil’s ad agency * X @neilpatel [https://twitter.com/neilpatel] * X @ericosiu [https://twitter.com/ericosiu] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing.   Don’t forget to help us grow by subscribing and liking on YouTube [https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA]!   Check out more of Eric’s content (Leveling UP YT [https://www.youtube.com/levelingupofficial/videos]) and Neil’s videos (Neil Patel YT [https://www.youtube.com/neilpatel/videos])    TIME-STAMPED SHOW NOTES: * (00:00) Today's topic: OpenAI’s marketing head on CMOs' biggest AI mistake, and Sam Altman on in-person experience's future * (01:15) OpenAI’s marketing head shares the one big mistake CMOs are making with AI * (06:58) Sam Altman on the future of in-person experiences * (21:11) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io [https://www.marketingschool.io] to learn more!   Leave Some Feedback: * What should we talk about next? Please let us know in the comments below * Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    * Single Grain [https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes] << Eric’s ad agency * NP Digital [https://www.npdigital.com/] << Neil’s ad agency * X @neilpatel [https://twitter.com/neilpatel] * X @ericosiu [https://twitter.com/ericosiu] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the importance of in-person experiences, and client fit. The conversation also touches on lead flow and the challenges faced by different industries.   Don’t forget to help us grow by subscribing and liking on YouTube [https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA]!   Check out more of Eric’s content (Leveling UP YT [https://www.youtube.com/levelingupofficial/videos]) and Neil’s videos (Neil Patel YT [https://www.youtube.com/neilpatel/videos])    TIME-STAMPED SHOW NOTES: * (00:00) Bonus episode: AOA sneak peek  * (01:15) Introduction to the Agency Owners Association * (02:52) Navigating Acquisitions in a Challenging Economy * (05:55) The Impact of AI on SEO * (08:36) The Value of In-Person Experiences * (16:59) Assessing Client Fit for Agency Success   Go to https://www.marketingschool.io [https://www.marketingschool.io] to learn more!   Leave Some Feedback: * What should we talk about next? Please let us know in the comments below * Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    * Single Grain [https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes] << Eric’s ad agency * NP Digital [https://www.npdigital.com/] << Neil’s ad agency * X @neilpatel [https://twitter.com/neilpatel] * X @ericosiu [https://twitter.com/ericosiu] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube [https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA]!   Check out more of Eric’s content (Leveling UP YT [https://www.youtube.com/levelingupofficial/videos]) and Neil’s videos (Neil Patel YT [https://www.youtube.com/neilpatel/videos])    TIME-STAMPED SHOW NOTES: * (00:00) Today's topic: Is the ad spend on Super Bowl or Olympics worth it?, and Disney+, Hulu, and Max streaming bundle * (01:15) Is the ad spend on Super Bowl or Olympics worth it? It depends on whom you ask  * (05:33) Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle * (15:42) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io [https://www.marketingschool.io] to learn more!   Leave Some Feedback: * What should we talk about next? Please let us know in the comments below * Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    * Single Grain [https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes] << Eric’s ad agency * NP Digital [https://www.npdigital.com/] << Neil’s ad agency * X @neilpatel [https://twitter.com/neilpatel] * X @ericosiu [https://twitter.com/ericosiu] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.