EP 6: Why Influencers & Events Are Made for Each Other

EP 6: Why Influencers & Events Are Made for Each Other

One of the biggest differentiators today for B2B brands is the best possible customer experience. Since there really is no substitute for real-world interactions, activating influencers at events is one of the best customer content strategies out there today. On this episode, I interview Lee Odden [https://www.linkedin.com/in/leeodden/], CEO and co-founder of Top Rank Marketing [https://www.toprankmarketing.com/], about why events are an ideal format for influencer content collaboration. What we talked about: * Customer content strategies that activate influencers * The importance of speakers in building a brand * The ingredients of activated content * Strategies (like live blogging) that augment an event Check out these resources we mentioned during the podcast: * Lee's LinkedIn [https://www.linkedin.com/in/leeodden/] * Certain [https://www.certain.com/]

EP 5: How to Produce Internal Events That People Actually Want to Attend w/ Merideth Ranahan

How do you create a fantastic experience for your event guests? It all starts with that initial interaction. Merideth Ranahan [https://www.linkedin.com/in/merideth-ranahan-5b6880/] manages executive event production at Capital One. She came on this episode of the Masters of Events podcast to talk about what you need to keep in mind to ensure that initial interaction is the start of a great experience for your guests.  We also talked covered topics like: * What Meredith's has learned through her experience on both the agency and client side of event production * The types of data that matter in the execution of events * Why it's just as important to create a great experience for internal event attendees as it is for public event attendees

EP 4: 4 Questions to Ask Your Event Attendees That Will Help You Build a Better Guest Experience w/ Benny Aquila

We've been talking a lot about first impressions. So, have you ever thought about how important name badges are? On this episode of the Masters of Events podcast, Benny Aguila [https://www.linkedin.com/in/benito-aguila-a7a14b74/], Sr. Marketing Events Specialist for Blue Shield of California [https://www.blueshieldca.com/], came on the show to talk about another first impression that's crucial when it comes to guest experience: name badges.  We also talked about: * Reporting event performance * Getting feedback from event attendees * How Benny is employing technology in his event strategy Check out these resources we mentioned during the podcast: * Benny's LinkedIn [https://www.linkedin.com/in/benito-aguila-a7a14b74/] * Certain [https://www.certain.com/]

EP 3: How a Great Team, the Right Technology, and Meaningful Metrics Can Lead to Successful Events and Increased ROI w/ Sydney Leopold

In this episode of Masters of Events, we interviewed Sydney Leopold [https://www.linkedin.com/in/sydney-leopold-83988814], Global Events Marketing Manager at Sophos [https://www.sophos.com/en-us.aspx]. Sydney talked about how she uses events to drive the mission of her company, how she thinks about event goals and metrics, and how to build a great event team.

EP 2: How ABM Has Changed the Game for Event Marketers w/ Jessica Fewless

ABM is the best thing to happen to event marketers.  That's because it allows them to be far more targeted at events, whether they're of the trade show/conference variety or company-produced (e.g., VIP dinners, workshops). Listen in as Jessica Fewless [https://www.linkedin.com/in/jfewless/], VP of ABM Strategy at Demandbase [https://www.demandbase.com/], shares some practical thoughts on how to select the shows you should go to in a given year based on the percentage of target accounts who will be attending.