Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

Virginia Wheway from Koala: The Secret Life of Data Analysts

Virginia is the Vice President of Data and Analytics at Koala. Formerly at Boeing & BHP, Virginia started fresh, with new data at a new organization in 2020. Learning all about marketing data, asking practical questions to build a team, influence the business and apply data, she has great advice for any business owners who want to invest more in data science and analytics!

Nick Reynolds: Growing Global B2B Brands with Data-Driven Marketing

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Nick Reynolds, the Global CMO for Johnson Controls-Hitachi, about his career working in analysis, sales and marketing for tech giants like Apple, Dell and Lenovo, and how he’s taken his learnings into his role as a global CMO for an industrial giant.

Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activity with long-term brand awareness building. Hint: Set your objectives first and 'fail fast, learn fast'. He chats with Emma about data-driven marketing at Google, pivots through COVID-19, his guilty pleasure and more!

Tristan Harris, Harris Farm: Creating a values-driven business

Co-CEO of Harris Farm, Tristan Harris talk to Digivizer's Emma Lo-Russo about group dynamics in the family fruit and veg business; how they're responding to COVID-19 with a digital strategy that keeps 'fairness' and community values at its heart. "Marketing links the customer to the business" says Tristan, and "Social media is the perfect place to espouse your values".

Neal Schaffer: How to build influencer marketing relationships that pay gold dividends for your brand

Master of Metrics: Neal SchafferInfluencers have changed not only marketing but society. In this interview, digital marketing Speaker, Consultant, Coach and Author of ‘The Age of Influence’ Neal Schaffer unpacks why data-driven digital, social media and influencer marketing are critical to engaging customers and why metrics are everything.