Branding II or Rebranding

Branding II or Rebranding

Taking an existing brand and changing it comes with not only challenges but also hazards. In a follow-up on Episode 2.07 "Branding," we discuss rebranding an existing entity. We relate stories about others' rebranding efforts and our own. As usual, Ken can't make up his mind, er, ah...has a diverse set of conflicting opinions. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Man in the Street Interview

Ken puts Jim on the spot by having him dissect a load of corporate speak about layoffs and the impact of AI on a business. Unintentionally, this has ended up being a follow-on from Episode 2.14 "Consultant Lingo Bingo" and is a great study in attempted [Epistemic Capture-](https://product.sustainability-directory.com/area/epistemic-capture/resource/1/ [https://product.sustainability-directory.com/area/epistemic-capture/resource/1/]). Can Jim make sense of it? Could any of us? Tune in and find out. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Core Competencies

What do you really do as a business? Do you need to become an expert in accounting or Human Resources to have a successful business? Or should you leave that to someone with more experience? In these stories, we share our experiences trying to be jacks of all trades, how that worked out for us, and offer advice on when to DIY and when to call for help. This is a critical skill for starting and growing a business. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Project Management - 1 of X

In the first of what will likely be a long discussion on project management, Jim and Ken introduce you to the idea of a project. This isn't some academic view or anything that will get you a certificate of accomplishment. But it is a realistic view of the deep complexities of managing a project and how to be successful at it. In this episode, we discuss project startup and sponsorship. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Life on the Road

Unless you're very lucky, travel is an inevitable part of entrepreneurship. Long days, short nights, sleeping in strange places, and road food are par for the course. It can be grueling, taxing both the mind and body. In this episode, we offer some serious and humorous tips for surviving on the road. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.