Media Industries Podcast

Unwrapping Spotify Wrapped - Taylor Annabell and Nina Vindum Rasmussen

31 min · 18. heinä 2025
jakson Unwrapping Spotify Wrapped - Taylor Annabell and Nina Vindum Rasmussen kansikuva

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Last year you listened to 494 hours of podcasts, your favourite genre was probably true crime, but your top podcast was Media Industries! Perhaps? Well, maybe. We’re so used to algorithms wrapping our data in a neat ball and presenting it back to us at the end of the year. The trailblazer of these algorithmic events has been Spotify’s end-of-year celebration, Spotify Wrapped. Taylor Annabell (Researcher, Utrecht University) and Nina Vindum Rasmussen (LSE Fellow, London School of Economics and Political Science) help us to unwrap this phenomenon. In particular, they talk us through insights gained from workshops they organised to get Spotify users thinking critically and creatively about Wrapped.

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