Mics Out

Otmar Szafnauer, Harry Benjamin, Kate Beavan and Marc Priestley on the current state of F1

35 min · 2. huhti 2026
jakson Otmar Szafnauer, Harry Benjamin, Kate Beavan and Marc Priestley on the current state of F1 kansikuva

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The new Formula 1 regulations have caused excitement and controversy in equal measure. Should the increased number of overtakes be appreciated? Or are they too artificial to be enjoyed? To answer those questions and more, host Cian Brittle welcomed industry personalities on stage at the BlackBook Motorsport Forum for a special live edition of the Mics Out podcast. The session features Otmar Szafnauer, Harry Benjamin, Kate Beavan and Marc Priestley.

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jakson How Williams F1 rebuilt their sponsorship portfolio kansikuva

How Williams F1 rebuilt their sponsorship portfolio

Peter Kenyon has a track record of overseeing sponsorship growth for some of the biggest teams in soccer. Now, the former Manchester United and Chelsea chief executive is helping to transform the commercial fortunes of the Williams Formula 1 team. In this week's episode of Mics Out, Kenyon sits down with Cian Brittle to discuss his approach to rebuilding the team's sponsorship portfolio. Williams were in disarray when Kenyon arrived as an advisor in 2022. US private investment firm Dorilton Capital had purchased the Grove-based outfit for approximately €152 million (US$179.5 million) in 2020, yet the team still didn’t have a defined commercial and marketing strategy two years later. The new ownership group also wanted the team to return to title contention despite scoring just eight points across 69 races between 2018 and 2021. Kenyon’s job was to ensure the commercial model matched Dorilton’s lofty on-track expectations, but the path to achieving that has been far from straightforward.

11. kesä 202627 min