đȘ© Welcome, Wander Woman!
If you prefer, you can listen to me read this post.
Hiya đ€
Thought it was time for a (re)introduction so Iâve written this post - the story behind Bold Types and what Iâm building online.
On the Wild West of freelancing, my 30- year career, the rise of creator journalismâ and choosing yourself.
Also: See my About page [https://www.nikatalbot.io/about] for Project Longevity and what youâll get.
UPDATE: Keir Starmer is now on Substack đ
Just reading Henry Zeffman [https://substack.com/profile/18084-henry-zeffman]âs post [https://www.bbc.co.uk/news/articles/cvg4ny4rzq2o] on why Labour MPs are still craving a compelling story from Starmer. Feeling frustrated that heâs not found a way to land his message.
Remarkably for a politician whoâs been a party leader for a long time heâs still not defined for a lot of the public.
People also ask on Google: What does Keir Starmer actually believe in? Has Keir Starmer written any books?
A personal newsletter would help and be a home for all his writing.
I had an email the other day from a charity asking if Iâd like to be a guest writer on their new Substack. âSadly, we donât have the funds to pay for submissionsâbut writers can promote their other work or organisations.â
Perhaps writing about the ups and downs of being a freelance journalist and promoting your own Substack (why you decided to launch it, how itâs going etc). What do you think?
Nice to be asked, and Iâm keen to work with themâI like what theyâre doing for media issues, but at the same time, my heart sank. Someone else asking me to work for free. Iâm already doing quite a bit of pro bono work. If I printed out similar requests Iâve had over the last 25+ yrs, I could start my own stationery line. Make a paper Christmas tree or three!
Median pay for freelance journos in the UK is piss poor: just ÂŁ17.5K/yrâless than the minimum wageâfor a typical 35-hr work week (ALCS/NUJ [https://www.alcs.co.uk/news/a-fairer-future-for-freelance-journalists/]). Payment rates have been stagnant for YEARS. There are no pay rises or promotions. âAs freelancers we just get paid the same rate. I think most freelancers are afraid to ask for more in case they arenât commissioned anymore.â Plus: kills fees, payment on publication, implicit contracts etc, which are hard to challenge solo.
The next day, I read Christina Patterson [https://substack.com/profile/1989410-christina-patterson]âs post on the slow death of journalism - and the fast death of my career [https://christinapatterson.substack.com/p/on-the-slow-death-of-journalism-and], which struck a chord with me. âAsking us to write for free is like asking an electrician to rewire your house in exchange for a smile.â I restacked it on Notes and mentioned the email.
I think itâs a huge cheek for anyone to ask anyone who isnât a friend to do anything for free. I am trying to learn to say no, unless Iâm pretty sure thereâs something in it that will make it worth my while. We can spend our entire lives doing unpaid work and meanwhile the bills have to be paid.
My first unpaid gig was on X-Campus, my uni mag, to get some clippingsâarts & culture stuff, which I loved (clue #1). After graduating, I moved back home for a bit to figure out my next moveâwasnât sure whether I wanted to do broadcast or print journalism. I joined the startup Radio Mansfield as âcommunity news editorâ and got some radio skills while the MD applied for a permanent licence. By night, I was waitressing at Center Parcs to make ends meet.
That year, I wrote to 100 production companies looking for work as a runner and eventually got offered a gig on Art Attack! at the Maidstone Studios. ÂŁ80/wk (my bedsit was ÂŁ40/wk), so a low-key lifestyle, but I was learning the ropes and meeting people. It led to other workâa kidsâ show called WOW! (met the Spice Girls, just coming up), Endurance, Masterchef (didnât see anything dodgy). Then I got offered a FT role at Wizja TV, a new Polish station, as a programming assistant at ÂŁ13K/yr.
Got my head down, but I was bored to tears working in Acquisitions. Lots of admin, chasing and nothing creativeâbut it gave me stability and a routine, while I was studying journalism on the side. I kept writing and saving so I could quit and go travellingâfigured Iâd Wwoof my way round the world, live/work on farms and look for media opps in the cities.
I worked at Foxtel in Sydney for a few months (more programming!) and got some freelance work in Perth with Travel Maps Australia, a budget travel mag. A road trip to the Pinnacles and some market research, interviewing backpackers in hostels. My first foray into magazine journalism and travel writing for niche communities and it sparked something in me (clue #2).
When I got back to the UK, I applied for a scholarship in magazine journalism with Emap in Peterborough and got it! (the work/travel adventure paid off). I was so excited, I didnât care it was only ÂŁ12K/yrâIâd manage somehow. Six months with Country Walking, so Iâd be learning on the job, and it might lead to something permanent.
This was 2000/1 so digital revolution pre-social media and most of the mags were launching websites. CW were fully staffed and didnât really need me, so I went to work on the website launch with the ex-editor whoâd moved over to digital. I liked the tiny team start-up vibe. She was open to ideas, didnât micro-manage and let me get on with it (clue #3 - Iâm not good with authority).
There was no job on CW at the end of it, but I could move to another title at Emap Active. I was a bit restless though and really wanted to work on womenâs mags or The Face so that meant moving to London â Media City, where everything was happening. Mad really - Peterborough is no distance and much cheaper to live, but I wanted to be IN IT meeting people. They werenât thrilled I was buggering off but helped me get some work on Hereâs Health.
A shoutout to my friend Natasha from Wizja TV for letting me stay in her box room in Waterloo while I found my feet and did work experience. It gave me the confidence to take the leap, and I couldnât have done it otherwise.
I spent the next five years in London working myself into dustâfreelance journalism, copywriting, comms/PR, ghostwriting. I found the womenâs mags competitive and a bit snooty, but liked the culture & health stuff so did more of that. Spent 18 months at a corporate fraud agency doing pre-employment checks, creating resources, and rifling through bin bags! Still journalism but better paid and more stableâI even had a pension. Not sure why I left⊠well, thatâs another story.
A mate was trying to launch a sex mag for women and asked me to write a piece on orgasms. I had amenorrhoea and was struggling with vaginismus, which was getting me down. So, an opportunity to go deeper and figure out what was going on. I guess my niche found me. Writing about it all was my way of healing myself.
I joined the NUJ, Women Writersâ Network and Women in Journalism and started helping out. Ran events in nice hotels for WIJ freelancers to bring women togetherâI needed that. Freelancing is lonely so itâs crucial to have a support network (clue #4). Iâm still working with the NUJ and am grateful for their financial support during Covid when I fell through the cracks.
I left London in 2006 when I pregnant with Julieta. This was peak mamasphere, as blogging was evolving and social media taking off. Women started the creator movement - Heather Armstrong, Dooce. Catherine Connors, Her Bad Mother. Motherhood warts n all. They paved the way and talked about taboo topics - yet were vilified for it by the media.
I started my own sex & culture blog, Rude and threw myself into that. Got lots of energy back from it, but struggled to monetise it on WordPress. I wasnât running paid subs or paywallingâjust Google Adsense and sponsorships, which were sporadic. I had sex toys coming out of my ears, but I didnât have a sustainable business model to keep paying writers.
I had a knowledge gap and a lack of biz skills (not part of J-school, uni or talked about on the job) so I was learning from my peers. When I did start paywalling much later, I got backlash from a male writer who said, âI think youâre making a big mistake.â
The blogging paid off in other ways though and helped me land publishing deals. I wrote more letters to agents (I swear by the LOI â it works!), found one and got commissioned to write a book on orgasms for Hamlyn. This was Belle de Jour, Scarlet, Amora Museum, Shades of Grey era so something in the airâŠ
They commissioned me to write two more. All the book deals were flat fee contracts minus the agentâs 15% so pretty modest. I got a wee advance but carried on working while I wrote them. They did a bit of publicity, but I was expected to do most of the workâresearch, writing, marketing, socials, events, organising book signings.
I wrote a few more books for different publishers including Vibe, a Norwegian outfit who then went bust so my Kama Sutra guide never got published, and I didnât see a penny. My debt collector couldnât do much as the contract was outside the UK (will never do that again).
Median earnings for UK authors was ÂŁ7K/yr in 2022 (ALCS [https://www.thebookseller.com/news/median-earnings-for-authors-now-just-7000-according-to-new-report-from-alcs]), so itâs part of your portfolio careerâif youâre a non-famous, non-fiction writer, anyway. I get a small amount of royalties for secondary uses from ALCS and PLR every year so worth signing up with them.
By my late 30s/40s, I was feeling burned out with creating content online and a bit trapped in my niche, as I was writing under my name. I didnât want to be a sex & relationship therapist like Sarah Berry or a presenter like Tracey Cox. I thought about becoming a dominatrix (great money!) and writing a book about that, but Iâd need to be in Londonâcouldnât turn my flat into a dungeon and I didnât want to work locally.
Iâd outgrown it, but I wasnât sure what I wanted to do next. I remember a journo from The Telegraph calling me for a quote and saying, âwhatâs left to say about sex in your 40s?â She needed a new angle lol. So did I.
I found it hard to let go thoughâRude was my second baby. Iâd put my heart and soul into it, built a digital mag I was proud of, and paid writers. Giving up felt like failure so I kept going, juggling love and money work. What I needed was a mentor/coach to talk to - to get a plan together so I could pivot slowly and expand into new things.
In the end, my body made the decision for me. I got ill and was diagnosed with RA aka Wayne the Pain so had to stop everything. Iâve never known pain like itâchildbirth doesnât compare. Horrible condition. Fat fingers so I couldnât write properly, and it made me feel so tired.
These things donât happen overnight so itâs long-term stress: precarious work, doing too much, money worries (I had 20K debt in London and eventually did an IVA to consolidate). I was solo parenting and miles away from my family so all a bit much. Body says NO. Iâm not doing this anymore.
Iâm grateful for the opportunities Iâve hadâgraft, timing and luckâbut journalism and publishing has never felt secure as a career, or like I had someone invested in me long-term. Iâve done all this good work but I donât have a lot to show for it materially ie a home to pass on to Julieta.
Iâve had three agentsâthe first one left and I didnât gel with her replacement (I wasnât high-brow or famous enough). Then they restructured and let a few of us go (including me) so she left to do her own thing. I got an email thanks & bye but no advice on what to do now or offer to connect me with the other writers. I found them on my own.
So here we are. 2025. A bit older and greyer, still plugging away, having another go (the tech is better!). Writing Bold Types, enjoying the Substack Motel.
Choosing myself and reinventing myself, which is the lesson Iâve learned from all of this. Choose life and building your career around that not the other way around.
Exploring and helping to shape the new media revolution. Creator journalism is the most exciting area of journalism imo. Intimate and collaborative. People are paying for news! Iâm here for it.
An opportunity to tell untold stories and go deeper into a niche that the mainstream media canât cover. And so many great women in this space Taylor Lorenz [https://substack.com/profile/1153079-taylor-lorenz] Kat Tenbarge [https://substack.com/profile/1999033-kat-tenbarge] Daysia Tolentino [https://substack.com/profile/6442506-daysia-tolentino] Kristin Merrilees [https://substack.com/profile/11812961-kristin-merrilees] kate lindsay [https://substack.com/profile/1396891-kate-lindsay] Emily Sundberg [https://substack.com/profile/9237884-emily-sundberg] Lex Roman [https://substack.com/profile/6066214-lex-roman] Kaya Yurieff, Jasmine Enberg Rachel Karten [https://substack.com/profile/8247620-rachel-karten] Lia Haberman [https://substack.com/profile/14036979-lia-haberman] Kerry Flynn [https://substack.com/profile/507572-kerry-flynn] Alexa Phillips [https://substack.com/profile/122048896-alexa-phillips]
Substack isnât perfect (what platform is?). I donât love the closed API/walled gardenâthe future of the web is decentralised. I donât want to be too dependent on a platform - use them for discoverability. But I like their mission to be a home for culture and they have changed the culture around paying for writing online. Iâve also met some brilliant people here.
The good thing is we have options now. The creator space is growing and platforms have to stay competitive. I see Beehiiv has a big reveal coming up in Nov that âwill completely change how creators and publishers build onlineâ.
Creative freedom is importantâmy main driver. But this time, it has to be sustainable and a proper living. More collaborative, less lone wolf - the route to burnout. The cult of founder (whose bright idea was it to name ad agencies after people?) puts all the pressure on the individual to succeed. Weâre not content machines and we canât be productive all the time. I need to work in seasons, with my energy and human design.
Build something bigger than myself and bridge the online and offline worlds, which takes time - you have to commit to it and be consistent. In time, Iâll host affordable writing retreats - the House of Letters - because the magic happens in person. And life is better with the sun on your face, a bowl of olives and a Negroni in hand.
Julieta has just started at U of York so new beginnings for both of us. I miss her little face and itâs quiet in the flat, but I donât miss the unpaid, undervalued, and invisible labour.
Itâs ME SEASONâa great feeling.
Not sure where I want to base myself next so I need to do some mini trips while I figure it out. A week in Bristol. A smart village in Italy. I was talking to Amy Fallon [https://substack.com/profile/47016826-amy-fallon] about that earlierâa reminder to renew my YHA membership. If theyâre well run and have private rooms, I can hack it!
Feels good to bang this out. I can see the patterns and clues about how I like to live and work. The stories Iâve been telling myself for last 25+ yrs (âthereâs no money in writing or being creativeââŠâjournalism is a middle-class industryâ). And what Iâll be telling myself for the next chapterâmy unretirement and a happy, healthy 100-year life, I hope.
Christina just replied to my comment about sending something Iâve already written. âIf at all. I sometimes ask people if they would ask a plumber to mend their boiler for free. Whatâs the difference?â
I know. Iâd like to be involved though, think itâll lead on to other things. Iâm a giver and believer in karmaâdo it for the beauty of it. Life is so transactional, and I donât want to live like that.
My mate Marianne Lehnis [https://substack.com/profile/4703241-marianne-lehnis]: âSend him something youâve already written. Doesnât cost you anything and you get the exposure/free visibility. Just look through your newsletters.â
A reminder to sort my archive out!
Or I could just send him this.
Nika xo
Thanks for reading! If youâve written your story, Iâd love to read it.
Gold star for reading this far! đ€©
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