No BS Agency Podcast

Ep 276: The Impact of AI on Your Authority (The Truth Behind Building Authority Part 2)

I want to make the case for building your authority as essential to surviving and thriving as AI tools become more and more prevalent and sophisticated. Your ability to think and communicate critically and strategically is what will continue to set you apart from everyone else.  How you communicate and build your authority in online spaces is also rapidly changing, and as much as I hate to say it, I don’t have a magic bullet answer for you. So rather than pretending I know what’s coming and how to respond, I’m going to share how I’m approaching authority building strategy for now and the foreseeable future, knowing the tactics can and will change, but that authority is more vital than ever. Tune into this episode to hear: * Why authority content is so vital for expertise-based service providers * How AI is making us more skeptical and human interactions even more important * Why investing in your referral network and relationships is going to be key to maintaining your pipeline * The myth of forever consistency in your business * How the purpose of online authority content is evolving Mentioned: * E. 245: Selena Soo: Build Rich Relationships, Not Just a Network [https://www.piasilva.com/show-notes/245-selena-soo] * Rich Relationships: Create a Million-Dollar Network for Your Business [https://bookshop.org/p/books/rich-relationships-create-a-million-dollar-network-for-your-business/e749976b9eea4781?ean=9798992686012&next=t] * Ryan Levesque [https://ryanlevesque.net/] * E. 219: Eleanor Hancock on Making the Big Leap, Changing Everything in Their Business, and Finding the Most Valuable Piece of Any Client Project [https://www.piasilva.com/show-notes/219-eleanor-hancock] * Number 75 Design [https://www.number75design.com/] Resources: * No BS Clients Lab [https://go.nobsagencies.com/no-bs-clients-lab/] * No BS Agencies Mastery [https://www.nobsagencies.com/program] * The Price to Freedom Calculator™ [https://www.nobsagencies.com/freedom] * No BS Agency Owners Free Facebook Group [https://www.facebook.com/groups/nobsagencyowners] * Start reading the first chapter of my book [https://www.piasilva.com/ch1] * Piasilva.com [https://www.piasilva.com/]

Ep 275: The Truth Behind Building Authority Part 1

What does it really take to become an authority in your space? If you’ve ever wondered why building authority feels slow, confusing, or downright impossible sometimes, this episode is going to feel like a deep exhale. In this first installment of a two-part mini-series, I’m pulling back the curtain on my 10+ year journey of building authority — what worked, what didn’t, what took way longer than I expected, and the uncomfortable truths I’ve learned from teaching authority to hundreds of business owners.  And yes… some of it might be hard to hear. It was hard to say. But it needs to be said. Tune into this episode to hear: * The four different types of authority and why they each matter * How I accidentally built authority in my early years (and why it worked) * The real timeline it takes to be seen as an expert in your industry * Why experience, reps, and client work matter more than any social media hack * The gritty truth about pricing, expertise, and the limits of short-cutting * Why building authority is still one of the best long-term investments you can make Resources: * No BS Clients Lab [https://go.nobsagencies.com/no-bs-clients-lab/] * No BS Agencies Mastery [https://www.nobsagencies.com/program] * The Price to Freedom Calculator™ [https://www.nobsagencies.com/freedom] * No BS Agency Owners Free Facebook Group [https://www.facebook.com/groups/nobsagencyowners] * Start reading the first chapter of my book [https://www.piasilva.com/ch1] * Piasilva.com [https://www.piasilva.com/]

Ep 274: Sara Chambers: A Conversation About Bodies, Business, and Being Brave

Sara Chambers is back to celebrate the launch of her new book, Do It Fat: An Unapologetic Guide to Taking Up More Space Regardless of Your Size.  She has done incredible work opening herself up for her own growth and for the good of so many others around her. I am so excited for you to learn more about Sara and her message. Sara Chambers is a brand strategist, TEDx speaker, best-selling author, and the CEO of Elly and Nora Creative, a full-service agency that builds brave, bold, brag-worthy brands for entrepreneurs who are ready to lead with purpose and power. With a background in marketing, PR, and communications for nonprofits and a variety of personal and lifestyle brands, Sara has spent nearly two decades helping thought leaders clarify their message, amplify their mission, and own their space. She’s also the founder of Chicks Who Give a Hoot, a nonprofit mobilizing women entrepreneurs as a force for good through media, mentorship, and community. Tune into this episode to hear: * What set Sara on her journey to grapple with why she (and so many women) struggled to be at home in her body * Why our feelings about our bodies too often keeps us playing small * What Sara needed to let go in order to write with more nuance and depth * How Sara’s experiences with clients brings a unique lens to the book * The invaluable support and accountability Sara received from the No BS community throughout the writing process Learn more about Sara Chambers: * Elly and Nora Creative [http://ellyandnoracreative.com] * Instagram: @sarachamberscreative [https://www.instagram.com/sarachamberscreative] * Do It Fat [https://www.doitfatbook.com] * Do It Fat Workbook [https://www.doitfatbook.com/workbook] Resources: * No BS Clients Lab [https://go.nobsagencies.com/no-bs-clients-lab/] * No BS Agencies Mastery [https://www.nobsagencies.com/program] * The Price to Freedom Calculator™ [https://www.nobsagencies.com/freedom] * No BS Agency Owners Free Facebook Group [https://www.facebook.com/groups/nobsagencyowners] * Start reading the first chapter of my book [https://www.piasilva.com/ch1] * Piasilva.com [https://www.piasilva.com/]

Ep 273: Thoughts About the Coaching Industry (Big Changes Are Afoot: Part 3)

All this month, I’ve been getting real about the changes that are happening in my business. There have been so many decisions to be made about how to market, how to design offers, and how I can best help people really do the thing I’m teaching them to do.  Here’s the thing, I don’t really think of myself as a coach, even though I’ve been in the coaching industry for years. I tend to think of myself as a consultant, a guide, or a teacher because I focus on tactics and strategies in our programs. And we have other people do a lot of the “real” coaching. But even though I don’t call myself a coach, I’m part of this industry. And I have a lot to say about what sucks about it and the big misconceptions people get sold about it. Today I dig into why coaching isn’t just showing up, giving advice, and collecting enrollment fees in your sleep. Helping people get what they want and achieve their goals is actually one of the hardest–but most rewarding–things I’ve ever done. Tune into this episode to hear: * The behind-the-scenes practical and emotional labor that goes into coaching * Why coaching is extra challenging if you’ve got even the slightest control freak tendencies * How the coaching industry can take teaching radical responsibility to toxic places * The moments that keep me coming back to teaching, even with the industry’s issues  Mentioned: * The 7 Habits of Highly Effective People, Stephen R. Covey [https://bookshop.org/p/books/the-7-habits-of-highly-effective-people-30th-anniversary-edition-stephen-r-covey/27df5d02e209b1cf] Resources: * No BS Clients Lab [https://go.nobsagencies.com/no-bs-clients-lab/] * No BS Agencies Mastery [https://www.nobsagencies.com/program] * The Price to Freedom Calculator™ [https://www.nobsagencies.com/freedom] * No BS Agency Owners Free Facebook Group [https://www.facebook.com/groups/nobsagencyowners] * Start reading the first chapter of my book [https://www.piasilva.com/ch1] * Piasilva.com [https://www.piasilva.com/]

Ep 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)

As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me.  I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m somehow adding the culture of crap marketing for snake oil even though I have tons of evidence that our methods really do get results for people. Sound familiar? You’re not alone. So let’s talk about it. Tune into this episode to hear: * The challenge I had with Blueprint to 30K Months (and why it works) * What I learned about getting people’s attention from my stint in real estate * Why I get tied up in knots about creating messaging that nuanced or punchy * The comments from trolls that still live rent-free in my head * The mindset that I’m working to carry forward through these big changes Mentioned: * Michelle Mazur (@drmichellemazur) [https://www.instagram.com/drmichellemazur/] * Duped Podcast [https://pod.link/1562877811?view=apps&sort=popularity] * E. 25: What's Possible: Stop Trading Dollars For Hours And Start Scaling Your Business With Confidence And Clarity Featuring Rachael Won [https://www.piasilva.com/show-notes/25-rachael-wonderlin] * Rachael Wonderlin (@cant_hustleanyharder) [https://www.instagram.com/cant_hustleanyharder/] Resources: * No BS Clients Lab [https://go.nobsagencies.com/no-bs-clients-lab/] * No BS Agencies Mastery [https://www.nobsagencies.com/program] * The Price to Freedom Calculator™ [https://www.nobsagencies.com/freedom] * No BS Agency Owners Free Facebook Group [https://www.facebook.com/groups/nobsagencyowners] * Start reading the first chapter of my book [https://www.piasilva.com/ch1] * Piasilva.com [https://www.piasilva.com/]