North Carolina Business Minds
Chris Robbins, whose family has owned Tweetsie Railroad since its early days, joins Triangle Business Journal's Lauren Ona Storch for a candid conversation about running one of North Carolina's most beloved theme parks. From selling Kodak film as a teenager to navigating Hurricane Helene's $2.4 million blow, Robbins shares what it takes to keep a nearly 70-year-old family business thriving in the Blue Ridge Mountains. He also opens up about balancing nostalgia with innovation, competing in a crowded tourism market, the surprising business complexity behind the park's Wild West charm, and what it would take to hand off the reins to the next owner. Mentioned in this episode: Elon University https://www.elon.edu/
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