Building a Business That Stands for Something: An Interview with Joy Noble

Building a Business That Stands for Something: An Interview with Joy Noble

What if the biggest key to business success isn't strategy... but confidence? In this episode, we bring on Joy Noble, founder of Pelvic Pride, to talk about building a business with purpose, creating an incredible team culture, and having the courage to do things differently. A coach in our Rising Mentorship Program, Joy shares the journey from opening her practice just before the pandemic to growing into two locations, expanding her team, and creating one of the most recognizable brands in pelvic health. We discuss: ✅ Why community is one of the greatest competitive advantages you can have  ✅ The courage it took to rebrand to Pelvic Pride  ✅ Building a practice around your values instead of trying to please everyone  ✅ Growing from an anxious decision-maker into a confident leader  ✅ The importance of mentorship, team culture, and saying "no"  ✅ Joy's newest project supporting the mental health of pelvic therapists One of our favorite takeaways: Confidence isn't something you're born with. It's something you build by doing hard things. About Joy Noble Joy Noble is the founder of Pelvic Pride, a pelvic health practice dedicated to creating an inclusive, affirming environment where every patient feels seen, heard, and cared for. In addition to leading a rapidly growing multi-clinician practice, Joy is passionate about supporting the wellbeing of pelvic health providers through her newest initiative, The Reset Room. 🌐 www.pelvicpride.com [http://www.pelvicpride.com] 📸 Instagram: @pelvicpride Business Accelerator If you're building a pelvic rehab practice and want support from a community of business owners who understand exactly what you're going through, we'd love to have you join us in a future Accelerator cohort. Learn more at: 👉 www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Scaling Your Practice: An Interview with Hannah Strom

What does it really take to grow from a single treatment room into a thriving multi-location practice? In this episode, we sit down with Hannah Strom, founder of Awake Pelvic Health, to talk about the mindset, leadership, and intentional decisions that fueled her incredible growth. Hannah shares how she started in a tiny room at the back of a yoga studio and, just five years later, has built a practice with ten clinicians. But this conversation isn't just about growth—it's about becoming the leader your business needs. We discuss:  ✅ Why every stage of growth feels uncomfortable  ✅ Building a culture centered on mentorship and curiosity  ✅ The transition from clinician to business owner  ✅ Balancing high standards with giving your team room to grow  ✅ Why workshops have been a cornerstone of her marketing strategy  ✅ Creating a business that supports your life—not just your schedule One of our favorite takeaways: Your business only grows as much as you're willing to grow. About Hannah Strom Hannah Strom is the founder of Awake Pelvic Health, a pelvic health practice with three locations built around whole-body care, mentorship, and clinical excellence. Learn more at www.awakepelvichealth.com Follow Hannah on Instagram: @awakepelvichealth Business Accelerator If you're looking to grow your practice with more confidence, better systems, and support from a community of like-minded pelvic rehab business owners, we'd love to have you in a future Business Accelerator cohort. Learn more at: 👉 www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Grace, Boundaries & Burnout - Real Story of Leaving a Job

Leaving a job is one of the trickiest moments in your career. Whether you're the employee or the employer, emotions run high, plans change quickly, and patients are caught in the middle. In this episode, we discuss a question that came up in the Pelvic PT Huddle and use it to explore what it really means to leave a position professionally and gracefully. We cover: ✅ Why giving notice is so emotionally complex for both sides ✅ The difference between a poor business decision and an unethical one ✅ Why it's not your job to create the transition plan ✅ How to advocate for your patients without taking on responsibility that isn't yours ✅ Why pelvic rehab is incredibly important... but it isn't life-or-death care One of our biggest takeaways: You can care deeply about your patients without carrying the weight of the entire system on your shoulders. About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How Your Money Mindset Issues Are Holding You Back

You have money mindset issues. We do too.  Every business owner does. The question isn't whether you have them... It's how much they're quietly holding your business back. In this episode, we unpack how money mindset shows up in pricing, hiring, investing, patient care, and even the recommendations you make in the treatment room. We discuss: *  Why money mindset affects far more than your finances  *  The subtle ways it shows up in your business every day  *  How it impacts pricing, confidence, and patient care  *  Why awareness alone isn't enough  *  The ABCs of changing your money mindset: Awareness, Behavior, and Coaching & Community  One of the biggest takeaways: Your money mindset doesn't just affect your income. It affects your decisions. And better decisions build better businesses.  Business Accelerator Program 🚨 Today is the FINAL DAY to join Accelerator Cohort #7. Honestly, this episode is a preview of the work we do inside the Accelerator. Money mindset isn't something you fix by reading another book or listening to another podcast. It changes when you're surrounded by people who challenge your thinking, support your growth, and help you make different decisions. Our most recent cohort averaged: ✅ +8.5 patients per week ✅ +$6,267/month in revenue ✅ +$75,206/year in revenue And 97% reported feeling more confident as business owners. Doors close tonight. 👉 www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Why PelvicSanity Doesn't Have a Gym

Wait...you don't have a gym?  It's a question we get all the time. Especially because when we redesigned our clinic from the ground up, we could have built anything we wanted. A dedicated gym space.  Fancy equipment.  Treadmills.  Squat racks. All the toys. Instead? We made our treatment rooms bigger. In this episode, we discuss how to think strategically about clinic space, equipment, and designing a practice around your actual patients—not what your last employer had, what you see on social media, or what everyone else seems to be doing. We cover:  ✅ Why your treatment philosophy (Ethos) should drive your decisions  ✅ How to think critically about expensive equipment purchases  ✅ Why you don't need everything right away  ✅ Creative alternatives to dedicated gym spaces  ✅ Matching your environment to your patient population  ✅ When investing in equipment absolutely makes sense One of the biggest takeaways: Every square foot in your practice should serve a purpose. Build the clinic that supports your patients and your style of care—not someone else's. Business Accelerator Program 🚨 Registration for Accelerator Cohort #7 closes June 25th. One of the biggest mistakes we see business owners make is spending money, time, and energy on things they don't actually need. The Accelerator helps you build your business intentionally—from your marketing and systems to your clinic design, pricing, team, and growth strategy. Our most recent cohort added: ✅ 8.5 patients per week  ✅ $6,267 per month in revenue  ✅ $75,206 per year in revenue And 97% reported feeling more confident as business owners. If you're ready to build a business that actually works for you: 👉 www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!