Season 2 Episode 53: How Virtual Summits Can Grow Your Email List with Kelly Morrison

Season 2 Episode 53: How Virtual Summits Can Grow Your Email List with Kelly Morrison

How Virtual Summits Can Grow Your Email List with Kelly Morrison If growing your email list feels harder than ever, this episode is for you. In this week's episode of Pinterest Coffee Chats, I'm joined by Kelly Morrison, virtual assistant, summit strategist, and host of the Product Seller Summit. We dive into why virtual summits are making a comeback, how they can help you reach new audiences, and why they may be one of the most overlooked ways to grow your email list with qualified leads. Kelly shares her experience hosting her own summit, what she learned from adding over 1,200 new subscribers to her email list, and why email marketing continues to outperform social media for many business owners. Whether you're a coach, course creator, service provider, product seller, or podcast host, this conversation will help you think differently about visibility, audience growth, and creating long-term marketing assets that continue working long after the event is over. In This Episode We Talk About: ☕️ Why Kelly decided to host her first virtual summit ☕️ What it actually takes to plan and execute a successful summit ☕️ How summits can help you grow your email list with ideal clients ☕️ Why email marketing continues to outperform social media for many businesses ☕️ The biggest mistakes business owners make when participating in summits ☕️ How to choose the right summit opportunities ☕️ Why keeping landing pages evergreen matters for long-term traffic ☕️ Ways to maximize summit content after the event ends ☕️ Different industries and niches successfully using virtual summits ☕️ What Kelly would do differently if she were starting again today Key Takeaways: -Virtual summits are not a quick fix. -Like Pinterest, podcasting, blogging, and email marketing, summits require upfront work before you see results. -The biggest value often isn't the event itself. It's the audience, relationships, and email subscribers you continue nurturing long after the summit ends. -If you choose to participate in or host a summit, focus on attracting the right people rather than simply growing your list with more people. Quality leads will always outperform vanity metrics. Resources Mentioned: Kelly Morrison is the founder of The Virtual Peacock and the host of The Product Seller Summit. Since 2008, she has helped entrepreneurs grow their businesses through strategic support in email marketing, social media, affiliate programs, online events, launches, and digital programs. Having contributed to numerous six- and seven-figure launches for ecommerce and online businesses, Kelly is passionate about helping business owners create exceptional customer experiences while increasing their visibility and revenue. Today, she specializes in helping entrepreneurs host their first virtual summit, using online events to build authority, create strategic partnerships, and add thousands of qualified subscribers to their email lists.   https://www.thevirtualpeacock.com/ [https://www.thevirtualpeacock.com/] https://www.instagram.com/kellywithhercoffee/ [https://www.instagram.com/kellywithhercoffee/]   Connect with Camille → Book a Pinterest Strategy Call  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-With-You Pinterest Support  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-For-You Pinterest Support [https://positivityplatform.mykajabi.com/offers/YrCwg4iW/checkout]  → Free Guide: How to Turn Pinterest Into a Money-Making Machine  [https://positivityplatform.mykajabi.com/money-making-machine] → Follow me on Instagram  [https://www.instagram.com/positivity_platform_/] → Q4 Pinterest Checklist Freebie [https://positivityplatform.mykajabi.com/offers/4qFJXzme/checkout]

Season 2 Episode 52: The Businesses Winning on Pinterest Right Now Are Doing This Differently

Pinterest has changed a LOT over the last few years… and the businesses seeing the best results right now are approaching the platform very differently. In this episode of Pinterest Coffee Chats, I share the biggest patterns she’s seeing as a Pinterest Strategist & Manager working with businesses focused on long-term visibility, website traffic, email growth, and sustainable marketing systems. This conversation goes far beyond “pretty pins” and dives into what’s actually driving growth on Pinterest right now. In this episode, we cover: * What Pinterest users are actually searching for right now * Why helpful, problem-solving content is outperforming aesthetic-only content * The shift happening on Pinterest toward search-first content * Why businesses with blogs, podcasts, opt-ins, and offers have a huge opportunity on Pinterest * How successful businesses are using Pinterest as a content distribution platform * Why repurposing content matters more than constantly creating new content * The connection between Pinterest, email growth, podcast downloads, and website traffic * Why consistency and searchable content matter more than perfection * The biggest missed opportunity Camille sees from established business owners not leveraging Pinterest strategically If you’re already creating content but relying heavily on Instagram or short-term visibility… this episode will help you rethink how Pinterest can support your overall business growth and content strategy.   If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below:  → Book a Pinterest Strategy Call  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-With-You Pinterest Support  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-For-You Pinterest Support [https://positivityplatform.mykajabi.com/offers/YrCwg4iW/checkout]  → Free Guide: How to Turn Pinterest Into a Money-Making Machine  [https://positivityplatform.mykajabi.com/money-making-machine] → Follow me on Instagram  [https://www.instagram.com/positivity_platform_/] → Q4 Pinterest Checklist Freebie [https://positivityplatform.mykajabi.com/offers/4qFJXzme/checkout]

Season 2: Episode 51: I Don’t Think Business Owners Need More Followers

What if the problem isn’t your follower count… but the fact that your content stops working after 24 hours? In this episode of Pinterest Coffee Chats, Camille is breaking down why she believes most business owners don’t actually need more followers they need stronger visibility systems.  As a Pinterest Strategist & Manager, Camille works with business owners who already have valuable content like podcasts, blogs, email newsletters, opt-ins, and offers… but aren’t maximizing the long-term return on that content. This episode dives into: -Why followers don’t automatically equal sales -The difference between followers and long-term visibility -Why so many business owners feel burnt out from content creation -How Pinterest helps extend the lifespan of your existing content -Why content distribution matters just as much as content creation The hidden missed opportunity most business owners overlook Why searchable, evergreen content matters more than ever How Pinterest can support email growth, podcast downloads, website traffic, and lead generation Why sustainable visibility is becoming more important than chasing virality If you’re a business owner creating content consistently but feeling frustrated that your posts disappear so quickly… this episode will completely shift the way you think about Pinterest and long-term marketing strategy. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below:  → Book a Pinterest Strategy Call  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-With-You Pinterest Support  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-For-You Pinterest Support [https://positivityplatform.mykajabi.com/offers/YrCwg4iW/checkout]  → Free Guide: How to Turn Pinterest Into a Money-Making Machine  [https://positivityplatform.mykajabi.com/money-making-machine] → Follow me on Instagram  [https://www.instagram.com/positivity_platform_/] → Q4 Pinterest Checklist Freebie [https://positivityplatform.mykajabi.com/offers/4qFJXzme/checkout]

Season 2: Episode 50: Why Summer Is the PERFECT Time to Start Pinterest for Your Business

Summer might feel slower online… but behind the scenes, Pinterest users are already planning ahead. In this episode of Pinterest Coffee Chats, Camille is breaking down why summer is actually one of the BEST times to start building momentum on Pinterest before the busy fall and holiday season hits. If you’ve been putting Pinterest on the back burner because you think you need more time, more content, or a “better strategy” first… this episode is your reminder that you probably already have enough to begin. In this episode, we cover: * Why Pinterest users search earlier than most business owners realize * Summer searches already trending on Pinterest right now * How Pinterest continues rewarding search-based, helpful content * The difference between Pinterest content and traditional social media content * Why summer is one of the most underrated seasons to build Pinterest momentum * The simple Pinterest strategy Camille would focus on this summer * Why consistency matters more than perfection on Pinterest * The “compound effect” of Pinterest and why early action matters * The biggest mistake business owners make when starting Pinterest * How to repurpose your existing content into Pinterest content this week If you’ve been waiting for the “perfect” time to start Pinterest for your business, this episode is your reminder that the businesses seeing momentum in fall usually started building it during summer. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below:  → Book a Pinterest Strategy Call  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-With-You Pinterest Support  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-For-You Pinterest Support [https://positivityplatform.mykajabi.com/offers/YrCwg4iW/checkout]  → Free Guide: How to Turn Pinterest Into a Money-Making Machine  [https://positivityplatform.mykajabi.com/money-making-machine] → Follow me on Instagram  [https://www.instagram.com/positivity_platform_/] → Q4 Pinterest Checklist Freebie [https://positivityplatform.mykajabi.com/offers/4qFJXzme/checkout]

Season 2: Episode 49: Breaking Down What Pinterest Just Revealed About the Home Feed

Pinterest recently released an engineering blog explaining more about how the Home Feed actually works… and honestly? It explains SO much. In this episode, I’m breaking down what Pinterest revealed in a way that actually makes sense for business owners and content creators without all the overly technical language. Because Pinterest is not randomly showing content. It’s constantly learning from user behavior, balancing different engagement signals, and trying to create a better overall experience for users. Which means understanding how Pinterest thinks about content can completely change how you approach your strategy.   If you’ve ever wondered: * why some pins take off later * why saves matter * why consistency matters more than posting nonstop * or why Pinterest feels different than Instagram This episode will help connect the dots.   ☕ IN THIS EPISODE: * What Pinterest recently revealed about the Home Feed algorithm * Why Pinterest is more intentional than most people realize * How Pinterest balances clicks, saves, engagement, and user behavior * Why not every pin has the same “job” * How Pinterest uses a mix of content types and topics in the feed * Why consistency matters more than posting volume * What this means for your Pinterest strategy moving forward * How to create content Pinterest can better understand and distribute   If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below:  → Book a Pinterest Strategy Call  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-With-You Pinterest Support  [https://positivityplatform.mykajabi.com/offers/2xRGLmFC/checkout] → Done-For-You Pinterest Support [https://positivityplatform.mykajabi.com/offers/YrCwg4iW/checkout]  → Free Guide: How to Turn Pinterest Into a Money-Making Machine  [https://positivityplatform.mykajabi.com/money-making-machine] → Follow me on Instagram  [https://www.instagram.com/positivity_platform_/] → Q4 Pinterest Checklist Freebie [https://positivityplatform.mykajabi.com/offers/4qFJXzme/checkout]