Episode 056: Grant Packard

Episode 056: Grant Packard

What difference does it make whether you say “I” or “you”? In this episode of Podcast or Perish, I speak with Grant Packard, Associate Professor of Marketing at the Schulich School of Business. He talks about his research on the way saying “I” or “you” when talking to customers changes how they feel about the interaction. Do they feel acknowledged and heard, or did you make it all about you? Do they feel like you took responsibility for the situation, or did you put the blame on them? Pronouns are short words with long consequences. *** Full transcript, photos, and related resources: https://www.podcastorperish.ca/episodes/episode-056-grant-packard [https://www.podcastorperish.ca/episodes/episode-056-grant-packard] *** Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 055: Erin Twyford

‍ ‍ What does it mean to be a critical scholar in an academy obsessed with metrics? In this episode of Podcast or Perish, I talk with Dr. Erin Twyford, Senior Lecture in Accounting at the University of Wollongong. She describes her experience of a recent academic conference as a "fever dream." She sees her academic role as profoundly relational - to her family, to her colleagues, to her students, and to the Indigenous country on which she lives. She talks about finding hope as an academic despite pushing the mythical boulder of Sisyphus up the hill every day. *** Full transcript, photos, and related resources: https://www.podcastorperish.ca/episodes/episode-055-erin-twyford [https://www.podcastorperish.ca/episodes/episode-055-erin-twyford] *** Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 054: Adam Diamant

Who should get the next MRI scan? In this episode of Podcast or Perish, I talk with Dr. Adam Diamant of the Schulich School of Business, York University, who studies waiting lists using complex models and artificial intelligence. We discuss the ethics of waiting lists for scarce resources, such as MRI scans and life-saving surgeries. Adam says we can improve on the “first come, first served” model that we often default to. *** Full transcript, photos, and related resources: https://www.podcastorperish.ca/episodes/episode-054-adam-diamant [https://www.podcastorperish.ca/episodes/episode-054-adam-diamant] *** Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 053: Moshe Milevsky

How can we make our money last as long as we do? In this episode of Podcast or Perish, I talk with Prof. Moshe Milevsky of the Schulich School of Business, York University, a leading expert on pensions and financial planning. We discuss “longevity risk,” which is all about what happens if you outlive your retirement savings. We look at the origins of pensions in the Church of Scotland, the psychology of retirement, and how Moshe’s research bridges economics and human behavior to design safer financial futures. *** Full transcript, photos, and related resources: https://www.podcastorperish.ca/episodes/episode-053-moshe-milevsky [https://www.podcastorperish.ca/episodes/episode-053-moshe-milevsky] *** Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode 052: Eileen Fischer

What drives people to start businesses that matter? In this episode of Podcast or Perish, I talk with Prof. Eileen Fischer, the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University. She studies the cultural and emotional dimensions of entrepreneurship, exploring how meaning and identity motivate business creation beyond profit. *** Full transcript, photos, and related resources: https://www.podcastorperish.ca/episodes/episode-052-eileen-fischer [https://www.podcastorperish.ca/episodes/episode-052-eileen-fischer] *** Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.