Premium Energy Podcast

Ep 20: Toxic Marketing Tactics & My Remorse For "The Coaching Industry"

17 min · 4. touko 2024
jakson Ep 20: Toxic Marketing Tactics & My Remorse For "The Coaching Industry" kansikuva

Kuvaus

I have never viewed myself as part of "the coaching industry". I've been creating in my little pocket of the internet/world since 2009 when I started my makeup career, and went full time online as a coach in 2016. I'm mad mad mad today, I went down a rabbit hole via podcasts and reddit on the toxic things that go on in these cult like coaching businesses. My blood was boiling and I couldn't not come share some things I've felt all along, and some new things I've discovered after actually being sucked into one of these coaches worlds and exiting myself this year. I never felt I was good at marketing, especially in the way that these toxic brands do it. I am great at sharing my journey, teaching what I learn along the way and documenting the journey as honestly as I can. I sleep soundly at night knowing I focus primarily on the backend of my business and the front end is a reflection of that. Delivering on what I promise and always putting client journey above all else. It makes me sick to my stomach seeing and recently experiencing first hand the fall out, chaos and suffering that is caused by the wake of these toxic marketing tactics and how good people with integrity are usually the ones left to clean up the mess. A convo I've wanted to share in the past, and just didn't know how. Today, I let it all out. I am pissed off. Press play to hear me out.

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I have never viewed myself as part of "the coaching industry". I've been creating in my little pocket of the internet/world since 2009 when I started my makeup career, and went full time online as a coach in 2016. I'm mad mad mad today, I went down a rabbit hole via podcasts and reddit on the toxic things that go on in these cult like coaching businesses. My blood was boiling and I couldn't not come share some things I've felt all along, and some new things I've discovered after actually being sucked into one of these coaches worlds and exiting myself this year. I never felt I was good at marketing, especially in the way that these toxic brands do it. I am great at sharing my journey, teaching what I learn along the way and documenting the journey as honestly as I can. I sleep soundly at night knowing I focus primarily on the backend of my business and the front end is a reflection of that. Delivering on what I promise and always putting client journey above all else. It makes me sick to my stomach seeing and recently experiencing first hand the fall out, chaos and suffering that is caused by the wake of these toxic marketing tactics and how good people with integrity are usually the ones left to clean up the mess. A convo I've wanted to share in the past, and just didn't know how. Today, I let it all out. I am pissed off. Press play to hear me out.

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