Press Publish 16: Jason Kint on how worried publishers should be about the arrival of adblockers on mobile

Press Publish 16: Jason Kint on how worried publishers should be about the arrival of adblockers on mobile

It’s Episode 16 of Press Publish [http://www.presspublish.org/], the Nieman Lab podcast! press-publish-2-1400px [https://www.niemanlab.org/images/press-publish-2-1400px.jpg]My guest today is Jason Kint [https://www.linkedin.com/in/jasonkint]. Jason is CEO of Digital Content Next [https://digitalcontentnext.org/], which I confess I liked better under its old name, the Online Publishers Association. It’s the trade organization representing most of the country’s largest online publishers. I wanted to talk to Jason because this week marks the release of iOS 9 [http://www.apple.com/ios/] and with it the debut of ad blocking on the iPhone [http://techcrunch.com/2015/09/14/hands-on-with-three-ios-9-content-blockers-1blocker-blockr-and-crystal/]. Ad blockers have existed on desktop for years, of course, but they’ve mostly been a niche interest. On your phone, though, the appeal is obvious — faster loads, lower data use, fewer annoyances. And as I record this, iOS 9 has been out for about 24 hours, and the No. 1 [https://itunes.apple.com/us/app/peace-block-ads-trackers-powered/id1031035630], No. 4 [https://itunes.apple.com/us/app/purify-blocker-fast-clutter/id1030156203], and No. 6 [https://itunes.apple.com/app/id1022177308] paid apps on the App Store are ad blockers. So publishers are about to see some percentage of their mobile ads…disappear. Will it be a rounding error, or is this the beginning of the end for a certain kind of online advertising, the way popup ads were killed by technology in the early 2000s? Jason’s been talking to a lot of publishers and he’s convinced it’s a big deal — an 8 or a 9 on a scale of 1 to 10, he says. We talked about how publishers should respond, whether it’s worth trying to block the blockers, and how to keep a focus on your audience’s needs. Here’s our conversation. LISTEN Download the MP3 [http://traffic.libsyn.com/niemanlab/PressPublish016.mp3] Or listen in your browser: [audio:http://traffic.libsyn.com/niemanlab/PressPublish016.mp3] Subscribe in iTunes [https://itunes.apple.com/us/podcast/press-publish/id592636587] Subscribe (RSS) [http://www.niemanlab.org/category/press-publish/feed/] SHOW NOTES Jason Kint on Twitter [https://twitter.com/jason_kint] Digital Content Next [https://digitalcontentnext.org/], formerly the Online Publishers Association “CEO Explains Why the Online Publishers Association Changed Its Name” [http://www.adweek.com/news/advertising-branding/jason-kint-refocusing-digital-content-next-161104] (Nov. 3, 2014) “Back in DC. 48hrs. 7,300 flight miles. 30+ premium publishers, 10 meetings all related to adblocking. Working hard on this issue.” [https://twitter.com/jason_kint/status/642508706819743744] “Dear ad blocking community, we need to talk” [https://digitalcontentnext.org/blog/2015/09/10/dear-ad-blocking-community-we-need-to-talk/] (Sept. 10, 2015) “Rise of ad blocking threatens German publishers” [http://www.reuters.com/article/2015/05/28/germany-advertising-adblocking-idUSL5N0YJ31I20150528] (May 28, 2015) “The Rise of Adblocking” [http://downloads.pagefair.com/reports/the_rise_of_adblocking.pdf] (2013) “A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads” [http://www.niemanlab.org/2015/06/a-blow-for-mobile-advertising-the-next-version-of-safari-will-let-users-block-ads-on-iphones-and-ipads/] (June 10, 2015) “How big a deal will adblocking on iPhones and iPads be for publishers?” [http://www.niemanlab.org/2015/06/how-big-a-deal-will-adblocking-on-iphones-and-ipads-be-for-publishers/] (June 12, 2015) “Ad Blockers Shoot to the Top of iPhone App Store Chart After Debut Day” [http://recode.net/2015/09/17/ad-blockers-take-first-and-fourth-spots-on-app-store-in-debut-day/] (September 17, 2015) Auto Image Loading in Netscape [http://www.ou.edu/class/webstudy/n4/old/N_Auto_Image_Loading.htm] WTF Ad Tech series at Digiday [http://digiday.com/series/wtf-ad-tech/] Napster [https://en.wikipedia.org/wiki/Napster] Recording Industry Association of America [https://en.wikipedia.org/wiki/Recording_Industry_Association_of_America] Pop-up blocking [https://en.wikipedia.org/wiki/Pop-up_ad] “Over 300 businesses now whitelisted on AdBlock Plus, 10% pay to play” [http://arstechnica.com/business/2015/02/over-300-businesses-now-whitelisted-on-adblock-plus-10-pay-to-play/] (February 3, 2015) Direct marketing [https://en.wikipedia.org/wiki/Direct_marketing] “‘Tracking’ is immaterial to most publishers’ revenue streams. industry myth that it’s necessary.’ [https://twitter.com/jason_kint/status/643967727196049408] What is online behavioral advertising? [https://www.truste.com/consumer-privacy/about-oba/] Podcasting on Nieman Lab [http://www.niemanlab.org/tag/podcasting/] Native advertising on Nieman Lab [http://www.niemanlab.org/tag/native-advertising/] “Publishers arm for war with ad blockers” [http://digiday.com/publishers/publishers-arm-war-ad-blockers/] (February 19, 2015) Timeline of file sharing [https://en.wikipedia.org/wiki/Timeline_of_file_sharing] Crystal [http://crystalapp.co/] “A wave of distributed content is coming — will publishers sink or swim?” [http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/] (March 24, 2015) “Facebook’s Instant Articles are live: Either a shrewd mobile move by publishers — or feeding the Borg” [http://www.niemanlab.org/2015/05/facebooks-instant-articles-are-live-either-a-shrewd-mobile-move-by-publishers-or-feeding-the-borg/] (May 13, 2015) “Content blocking in iOS 9 is going to screw up way more than just ads” [http://thenextweb.com/apple/2015/08/27/content-blocking-in-ios-9-is-going-to-screw-up-way-more-than-just-ads/] (August 28, 2015) “Separating advertising’s wheat and chaff” [https://blogs.law.harvard.edu/doc/2015/08/12/separating-advertisings-wheat-and-chaff/] (August 12, 2015)

Press Publish 15: Matt Thompson on The Atlantic’s attempt to breathe some life into classic blogging

It’s Episode 15 of Press Publish [http://www.presspublish.org/], the Nieman Lab podcast! press-publish-2-1400px [https://www.niemanlab.org/images/press-publish-2-1400px.jpg]My guest today is Matt Thompson [https://twitter.com/mthomps]. Since earlier this year, Matt has been deputy editor of TheAtlantic.com [http://www.theatlantic.com/], But you might know him from some of his previous career stops. He spent a few years at NPR [http://www.poynter.org/news/mediawire/305393/matt-thompson-leaves-npr-for-the-atlantic/], heading up some of its most interesting digital initiatives, like Project Argo [http://www.niemanlab.org/tag/argo-project/]. Maybe you know him from Snarkmarket [http://snarkmarket.com/], the influential group blog he led with fellow smart guys Robin Sloan [http://www.robinsloan.com/] and Tim Carmody [https://twitter.com/tcarmody]. Or you may just know him as a provocative thinker on the shape of modern media. Matt’s one of the key people behind Notes [http://www.theatlantic.com/notes/], a new section The Atlantic launched last month that promises to bring blogging back to The Atlantic. It’s an interesting attempt to recapture some of the looser, voicier, more conversational structures of the early 2000s — some of which has been lost in the rise of social media and commercialized online news. We talked about how blogging seeped into the DNA of today’s news, whether Wikipedia-ing the news [http://www.rjionline.org/news/wikipedia-ing-news] is still a thing, and how Slack [https://slack.com/] is creating a new context for editorial voice. Here’s our conversation. LISTEN Download the MP3 [http://traffic.libsyn.com/niemanlab/PressPublish015.mp3] Or listen in your browser: [audio:http://traffic.libsyn.com/niemanlab/PressPublish015.mp3] Subscribe in iTunes [https://itunes.apple.com/us/podcast/press-publish/id592636587] Subscribe (RSS) [http://www.niemanlab.org/category/press-publish/feed/] SHOW NOTES Matt Thompson [http://www.mthomps.com/] (his site still has an old bio on it, alas) @mthomps [https://twitter.com/mthomps] The Atlantic [http://www.theatlantic.com/] The Atlantic’s Notes section [http://www.theatlantic.com/notes/] Chris Bodenner [https://twitter.com/chrisbodenner], Atlantic senior editor “Welcome to Notes” [http://www.theatlantic.com/notes/all/2015/08/welcome-to-notes/402487/] (August 27, 2015) “The Atlantic is returning to blogging” [http://www.niemanlab.org/2015/08/the-atlantic-is-returning-to-blogging/] (August 27, 2015) “The People Formerly Known as the Audience” [http://archive.pressthink.org/2006/06/27/ppl_frmr.html] (June 27, 2006) J.J. Gould [The People Formerly Known as the Audience ], editor of TheAtlantic.com “For the Golden Horde” [http://www.theatlantic.com/entertainment/archive/2010/12/for-the-golden-horde/68422/] (December 22, 2010) “The Atlantic redesigns, trading clutter and density for refinement” [http://www.niemanlab.org/2015/04/the-atlantic-redesigns-trading-clutter-and-density-for-refinement/] (April 22, 2015) The reader survey The Atlantic used for user testing [https://docs.google.com/forms/d/1cY6M146f9AGEhmWnVIcJ0E5ENOAtVXpR5PWNlHjVZks/viewform] “Two out of two news organizations recommend user research” [http://www.niemanlab.org/2015/07/two-out-of-two-news-organizations-recommend-user-research/] (July 29, 2015) Ta-Nehisi Coates at The Atlantic [http://www.theatlantic.com/author/ta-nehisi-coates/] The Matt Thompson tag page on Nieman Lab [http://www.niemanlab.org/tag/matt-thompson/] “Building permission structures for short content (Vox edition)” [http://www.niemanlab.org/2014/05/building-permission-structures-for-short-content-vox-edition/] (May 19, 2014) “The blog is dead, long live the blog” [http://www.niemanlab.org/2013/12/the-blog-is-dead/] (December 19, 2013) The Sully lede [http://www.wnyc.org/story/195412-nprs-guide-to-blogging-act-like-andrew-sullivan-ben-smith-ta-nehisi-coates/] Infocom [https://en.wikipedia.org/wiki/Infocom] #thedress [https://en.wikipedia.org/wiki/The_dress_(viral_phenomenon)] Email newsletters on Nieman Lab [http://www.niemanlab.org/tag/email-newsletters/] Podcasts on Nieman Lab [http://www.niemanlab.org/tag/podcasts/] TheAtlantic.com homepage in 2011 [https://web.archive.org/web/20110304090354/http://www.theatlantic.com/] “Facebook Begins Testing Instant Articles From News Publishers” [http://www.nytimes.com/2015/05/13/technology/facebook-media-venture-to-include-nbc-buzzfeed-and-new-york-times.html?_r=0] (May 13, 2015) “A confab with Matt Thompson: Noodling the future of context” [http://www.niemanlab.org/2009/05/noodling-the-future-of-news-in-context/] (May 5, 2009) Kevin Kelly’s 1,000 true fans [http://kk.org/thetechnium/1000-true-fans/] (March 4, 2008) Power laws [https://en.wikipedia.org/wiki/Power_law] Slack [https://slack.com/] Alexis C. Madrigal [https://twitter.com/alexismadrigal] Stewart Butterfield [https://en.wikipedia.org/wiki/Stewart_Butterfield] Game Neverending [http://gaming.wikia.com/wiki/Game_Neverending] FiveThirtyEight makes an article out of its Slack [http://fivethirtyeight.com/datalab/this-is-how-bernie-sanders-could-win/] Snarkmarket [http://snarkmarket.com/] Project Argo [http://argoproject.org/], an NPR blogging initiative Matt led Nieman Lab coverage of Project Argo [http://www.niemanlab.org/tag/project-argo/] The Argolinks WordPress plugin [https://github.com/argoproject/argo-links], developed by Project Argo, now powering our What We’re Reading [http://www.niemanlab.org/reading/] “The 2016 U.S. Presidential Race: A Cheat Sheet” [http://www.theatlantic.com/politics/archive/2015/09/2016-election/384828/] (updated September 7, 2015) “Wikipedia-ing the news,” [http://www.rjionline.org/news/wikipedia-ing-news] Matt’s RJI Fellowship project in 2008 Vox’s card stacks [http://www.vox.com/cards] Nieman Lab coverage of Circa [http://www.niemanlab.org/tag/circa/] Parse.ly [http://www.parsely.com/] MediaWiki [https://www.mediawiki.org/wiki/MediaWiki], the software that underlies Wikipedia An example of a Vox StoryStream on The Verge [http://www.theverge.com/2015/1/21/7866361/microsoft-windows-10-event] Radiolab: The Rhino Hunter [http://www.radiolab.org/story/rhino-hunter/] Pop Culture Happy Hour [http://www.npr.org/sections/monkeysee/129472378/pop-culture-happy-hour/] An array of Walking Dead response podcasts [https://player.fm/featured/walking-dead]

Press Publish 14: Jenna Weiss-Berman on BuzzFeed’s podcast strategy and moves into audio news

It’s Episode 14 of Press Publish [http://www.presspublish.org/], the Nieman Lab podcast! press-publish-2-1400px [https://www.niemanlab.org/images/press-publish-2-1400px.jpg]My guest today is Jenna Weiss-Berman [https://twitter.com/wbjenna], the director of audio at BuzzFeed [http://www.buzzfeed.com/]. Jenna was hired last fall to figure out the site’s podcasting strategy, and thus far she’s launched three shows, each targeting the sites’s young diverse audience. Just about everything BuzzFeed does draws attention, and its approach to podcasting is no different. Jenna’s job is to figure out audio’s place between BuzzFeed’s two great goliaths — text with pictures on one hand and video on the other. BuzzFeed’s enormous success with viral content might make you think social sharing is her team’s main goal — but in some ways BuzzFeed’s podcasts are more traditional than that. We talked about how podcasts can reach a younger audience, whether audio is just a stepping stone to video, and her advice for young people who want to break into the podcast business. Here’s our conversation. LISTEN Download the MP3 [http://traffic.libsyn.com/niemanlab/PressPublish014.mp3] Or listen in your browser: [audio:http://traffic.libsyn.com/niemanlab/PressPublish014.mp3] Subscribe in iTunes [https://itunes.apple.com/us/podcast/press-publish/id592636587] Subscribe (RSS) [http://www.niemanlab.org/category/press-publish/feed/] SHOW NOTES Jenna Weiss-Berman on LinkedIn [https://www.linkedin.com/pub/jenna-weiss-berman/25/585/675] @WBJenna [https://twitter.com/WBJenna] BuzzFeed Podcasts [http://www.buzzfeed.com/podcasts] Another Round [http://www.buzzfeed.com/anotherround] Internet Explorer [http://www.buzzfeed.com/iexplorer] Rerun [http://www.buzzfeed.com/rerun] Jack Shepherd [https://twitter.com/expresident] What is the best way to track podcast “listenership”? [http://www.quora.com/What-is-the-best-way-to-track-podcast-listenership] Ben Smith [https://twitter.com/BuzzFeedBen], BuzzFeed editor-in-chief Lean In [http://leanin.org/] Julia Furlan [https://twitter.com/juliastmi] Heben Nigatu [https://twitter.com/heavenrants] and Tracy Clayton [https://twitter.com/brokeymcpoverty], hosts of Another Round Internet Explorer on SoundCloud [https://soundcloud.com/iexplorer] Another Round live show in June [http://www.thegreenespace.org/events/thegreenespace/2015/jun/05/buzzfeeds-another-round-live/] “What Kind Of Stuff On The Internet Do Teens Actually Think Is Cool?” [http://www.buzzfeed.com/iexplorer/what-do-teens-actually-think-is-cool-on-the-internet-in-2015] (July 15, 2015) “14 Times Daria And Quinn Morgendorffer Were You And Your Sister” [http://www.buzzfeed.com/rerun/daria-quinn-sister-act] (Aug. 17, 2015) Earwolf [http://www.earwolf.com/] Panoply [http://www.panoply.fm/] The debut episode of Internet Explorer [http://www.buzzfeed.com/iexplorer/666-reasons-to-listen-to-the-debut-episode-of-internet-explo] Carl Kasell [https://en.wikipedia.org/wiki/Carl_Kasell] NPR One [http://www.npr.org/about/products/npr-one/] TED Radio Hour [http://www.npr.org/programs/ted-radio-hour/] Call Your Girlfriend [http://callyourgirlfriend.com/] Matt Lieber [https://twitter.com/mlieber] of Gimlet Media [https://gimletmedia.com/] Serial [http://serialpodcast.org/] Welcome to Night Vale [http://www.commonplacebooks.com/] “35 Hidden Podcasts You Really Should Be Listening To” [http://www.buzzfeed.com/scottybryan/35-hidden-podcasts-that-you-really-should-be-liste] (July 8, 2015) An example of an ad in Another Round [https://soundcloud.com/anotherroundwithhebenandtracy/episode-19-was-that-a-microaggression-or-just-tuesday#t=10:16] “BuzzFeed Motion Pictures videos reach 1 billion monthly views” [http://www.buzzfeed.com/videos>BuzzFeed Videos

Press Publish 13: Adam Ragusea on podcasts and the pessimist’s case for public radio’s future

It’s Episode 13 of Press Publish [http://www.presspublish.org/], the Nieman Lab podcast! press-publish-2-1400px [https://www.niemanlab.org/images/press-publish-2-1400px.jpg]My guest today is Adam Ragusea [https://twitter.com/aragusea], the host of The Pub [http://current.org/category/thepub/], a podcast about the state of public media — mostly public radio. I first heard Adam’s voice about 7 years ago, when he was a reporter for WBUR [http://www.wbur.org/], the local NPR station here in Boston. He’s since moved into teaching journalism at Mercer University [http://www.mercer.edu/] in Georgia, and by hosting The Pub — which is based out of Current [http://current.org/], the website covering public media — he’s established himself as one of the more interesting and ornery thinkers about the field’s future. We talked about a range of topics — how the shift to podcasting is putting local news at risk, why he thinks public radio is stuck producing content that doesn’t work well online, and what he’d do if he were running NPR or an NPR member station. Here’s our conversation. LISTEN Download the MP3 [http://traffic.libsyn.com/niemanlab/PressPublish013.mp3] Or listen in your browser: [audio:http://traffic.libsyn.com/niemanlab/PressPublish013.mp3] Subscribe in iTunes [https://itunes.apple.com/us/podcast/press-publish/id592636587] Subscribe (RSS) [http://www.niemanlab.org/category/press-publish/feed/] SHOW NOTES The Pub [http://current.org/category/thepub/] @aragusea [https://twitter.com/aragusea] AdamRagusea.com [http://adamragusea.com/] Mercer University’s Center for Collaborative Journalism [http://ccj.mercer.edu/] Shaggy dog story [https://en.wikipedia.org/wiki/Shaggy_dog_story] The News from Lake Wobegon [http://prairiehome.org/listen/podcast/] Savage Lovecast [http://www.savagelovecast.com/] Georgia Public Broadcasting [http://www.gpb.org/] Ringr [http://www.ringr.us/], an interview-recording app for iOS and Android PodClear [https://podclear.com/#/], another interview-recording app that Adam couldn’t remember the name of WBUR [http://www.wbur.org/], Boston’s NPR News station Clayton Christensen’s disruptive innovation theory [http://www.claytonchristensen.com/key-concepts/] Why you should be using the Oxford comma [https://thewritepractice.com/why-you-need-to-be-using-oxford-commas/] “Why you’re doing audio levels wrong, and why it really does matter” [http://current.org/2014/07/why-youre-doing-audio-levels-wrong-and-why-it-really-does-matter/] (July 14, 2014) Adam’s upcoming presentation on loudness [http://excellenceinjournalism.org/programs/] An anechoic chamber [https://en.wikipedia.org/wiki/Anechoic_chamber] The Fletcher-Munson curves [https://en.wikipedia.org/wiki/Fletcher%E2%80%93Munson_curves] Audacity [http://audacityteam.org/] Adobe Audition [https://creative.adobe.com/products/audition] Loudness units [https://en.wikipedia.org/wiki/LKFS] GarageBand [http://www.apple.com/mac/garageband/] Hindenburg [http://hindenburg.com/] Lindsay Patterson asks: Where is the YouTube for podcasts? [http://current.org/2015/07/the-pub-29-michael-oreskes-nprs-new-head-of-news-on-station-collaboration-host-changes-and-liberal-bias/] “Journalists shouldn’t lose their rights in their move to private platforms” [http://www.niemanlab.org/2015/04/journalists-shouldnt-lose-their-rights-in-their-move-to-private-platforms/] (April 20, 2015) PRX [http://www.prx.org/] Morning Edition [http://www.npr.org/programs/morning-edition/] All Things Considered [http://www.npr.org/programs/all-things-considered/] “Texas Turns Down Cook’s Offer Of Free ‘Last Meals'” [http://www.npr.org/sections/thetwo-way/2011/09/27/140838771/texas-turns-down-cooks-offer-of-free-last-meals] (All Things Considered, September 27, 2011) 11 herbs and spices [http://www.gpb.org/on-second-thought] Celeste Headlee [http://www.gpb.org/author/celeste-headlee] On Second Thought [http://www.gpb.org/on-second-thought] The Pub #31: Adam Davidson on the economics of public radio in the podcasting era [http://current.org/2015/08/the-pub-31-adam-davidson-on-the-economics-of-public-radio-in-the-podcasting-era/] John Sutton and Adam Davidson debate (at length!) the future of public radio [http://current.org/2015/08/john-sutton-and-adam-davidson-debate-the-future-of-public-radio/] WGBH [http://www.wgbh.org/radio/] NPR One [http://www.npr.org/about/products/npr-one/] Starch [https://en.wikipedia.org/wiki/Starch], meat [https://en.wikipedia.org/wiki/Meat], starch [https://en.wikipedia.org/wiki/Starch], meat [https://en.wikipedia.org/wiki/Meat], Jell-O [https://en.wikipedia.org/wiki/Jell-O] The Pub #27: NPR One’s Sara Sarasohn, live from Lost & Found in Washington, D.C. [http://current.org/2015/07/the-pub-27-npr-ones-sara-sarasohn-live-from-lost-found-in-washington-d-c/] WTF with Marc Maron [http://www.wtfpod.com/] The Pub #26: The business of podcasting, live from the PMDMC Conference [http://current.org/2015/07/the-pub-26-the-business-of-podcasting-live-from-the-pmdmc-conference/] The great Bob Oakes [http://www.wbur.org/about/people/bob-oakes] KQED [http://www.kqed.org/] WNYC [http://www.wnyc.org/] Finish Line: Inside The Boston Marathon Bombing Trial [http://www.wbur.org/series/marathon-bombing-trial-podcast] (David Boeri and Kevin Cullen podcast) West Virginia Public Broadcasting podcasts [http://wvpublic.org/podcast] WBUR’s program schedule [http://www.wbur.org/programs/schedule] WBUR’s Sunday church service broadcast [http://www.bu.edu/chapel/worship/sunday/howtolisten/] Boston University World of Ideas [http://worldofideas.wbur.org/] Jarl Mohn [http://www.npr.org/people/334445462/jarl-mohn], NPR CEO The NPR board of directors [http://www.npr.org/about-npr/182676957/npr-board-of-directors] What went wrong at National Public Radio? [http://www.nytimes.com/1983/06/12/arts/what-went-wrong-at-national-public-radio.html?pagewanted=all] (June 12, 1983) An explanation of cume and AQH [http://digitalservices.npr.org/post/how-compare-your-broadcast-and-streaming-metrics] KRVS, Radio Acadie [http://krvs.org/] (great Cajun/zydeco music) Jarl Mohn: “Broadcast radio is the cockroach of media. You can’t kill it. You can’t make it go away, it just gets stronger and more resilient.” [http://current.org/2015/02/qa-mohn-leads-npr-into-golden-age-of-spoken-word/] Chicago Public Media’s Vocalo [http://vocalo.org/] “How KPCC in Los Angeles grew its Latino listenership while trying to keep its traditional audience” [http://www.niemanlab.org/2015/07/how-kpcc-in-los-angeles-grew-its-latino-listenership-while-trying-to-keep-its-traditional-audience/] (July 16, 2015) Photo by Grant Blankenship.

Press Publish 12: Jesse Holcomb of Pew Research on what they’re watching for in this election cycle

It’s Episode 12 of Press Publish [http://www.presspublish.org/], the Nieman Lab podcast! press-publish-2-1400px [https://www.niemanlab.org/images/press-publish-2-1400px.jpg]My guest in today’s episode is Jesse Holcomb [http://www.pewresearch.org/staff/jesse-holcomb/], an associate director of research at the Pew Research Center [http://www.pewresearch.org/]. Jesse is one of Pew’s lead researchers on journalism, which means he’s been part of a lot of interesting projects — analyzing issues like how local news is surviving in the Internet age, digital security for investigative journalists, and how stories get consumed on social media. It’s not overstating it to call Pew an essential player of the contemporary journalism landscape. Their audience surveys, their deep analysis, their data crunching — they’re all a big part of what we know about how things are changing. And by reminding us that, actually, not everyone is on Twitter all day, and hey, local tv is still the No. 1 way people get their news, they provide a useful corrective for those of us who sit in front of a screen all day. Jesse and I talked about my slight panic over the future of local news, how they’re thinking about studying the presidential election cycle we’re entering, and how Pew’s own approach to getting its findings out is changing. Here’s our conversation. LISTEN Download the MP3 [http://traffic.libsyn.com/niemanlab/PressPublish012.mp3] Or listen in your browser: [audio:http://traffic.libsyn.com/niemanlab/PressPublish012.mp3] Subscribe in iTunes [https://itunes.apple.com/us/podcast/press-publish/id592636587] Subscribe (RSS) [http://www.niemanlab.org/category/press-publish/feed/] SHOW NOTES Jesse Holcomb’s bio [http://www.pewresearch.org/staff/jesse-holcomb/] @JesseHolcomb [https://twitter.com/jesseholcomb/] Pew Research Center [http://www.pewresearch.org/] Our many, many NIeman Lab stories about Pew’s research over the years [http://www.niemanlab.org/tag/pew-research-center/] Pew’s 2015 State of the News Media report [http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/] Pew’s Journalism & Media work [http://www.journalism.org/] Pew Charitable Trusts [http://www.pewtrusts.org/] Pew’s Religion & Public Life [http://www.pewforum.org/] and Internet, Science & Tech [http://www.pewinternet.org/] “15% of Americans don’t use the internet. Who are they?” [http://www.pewresearch.org/fact-tank/2015/07/28/15-of-americans-dont-use-the-internet-who-are-they/] (Monica Anderson and Andrew Perrin) “How Americans Get TV News at Home” [http://www.journalism.org/2013/10/11/how-americans-get-tv-news-at-home/] (Kenneth Olmstead, Mark Jurkowitz, Amy Mitchell, and Jodi Enda) “In Changing News Landscape, Even Television is Vulnerable” [http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/] Michele’s List [http://www.micheleslist.org/] “ASNE releases 2015 newsroom census results” [http://asne.org/blog_home.asp?Display=1948] “The Growth in Digital Reporting” [http://www.journalism.org/2014/03/26/the-growth-in-digital-reporting/] (Mark Jurkowitz) “Stickier News: What Newspapers Don’t Know about Web Traffic Has Hurt Them Badly — But There is a Better Way” [http://shorensteincenter.org/wp-content/uploads/2015/04/Stickier-News-Matthew-Hindman.pdf] (Matt Hindman paper) “What the Public Knows — In Pictures, Words, Maps and Graphs” [http://www.people-press.org/2015/04/28/what-the-public-knows-in-pictures-words-maps-and-graphs/] “Voter turnout always drops off for midterm elections, but why?” [http://www.pewresearch.org/fact-tank/2014/07/24/voter-turnout-always-drops-off-for-midterm-elections-but-why/] (Drew DeSilver) Alan I. Abramowitz [http://polisci.emory.edu/home/people/faculty/abramowitz-alan.html] “What information does” [http://theincidentaleconomist.com/wordpress/what-information-does/] (on Abramowitz’s research, by Austin Frakt) “Political Polarization & Media Habits” [http://www.journalism.org/2014/10/21/political-polarization-media-habits/#trust-and-distrust-liberals-trust-many-conservatives-trust-few] (Amy Mitchell, Jeffrey Gottfried, Jocelyn Kiley, and Katerina Eva Matsa) Walter Lippmann on journalism [https://en.wikipedia.org/wiki/Walter_Lippmann#On_journalism] “9 Most Scathing Jon Stewart Cable News Takedowns on ‘The Daily Show’ (Videos)” [http://www.thewrap.com/9-most-scathing-jon-stewart-cable-news-takedowns-on-the-daily-show-videos/] “Cable News: Fact Sheet” [http://www.journalism.org/2015/04/29/cable-news-fact-sheet/] “Preach the gospel, and if necessary, use words” [https://en.wikiquote.org/wiki/Francis_of_Assisi#Preach_the_gospel.2C_and_if_necessary.2C_use_words] Pew Research’s Fact Tank [http://www.pewresearch.org/fact-tank/] “As Jon Stewart steps down, 5 facts about The Daily Show” [http://www.pewresearch.org/fact-tank/2015/08/06/5-facts-daily-show/] (Jeffrey Gottfried, Katerina Eva Matsa, and Michael Barthel) “The Evolving Role of News on Twitter and Facebook” [http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/] (Michael Barthel, Elisa Shearer, Jeffrey Gottfried, and Amy Mitchell) “Local News in a Digital Age” [http://www.journalism.org/2015/03/05/local-news-in-a-digital-age/] “Millennials and Political News: Social Media – the Local TV for the Next Generation?” [http://www.journalism.org/2015/06/01/millennials-political-news/] (Amy Mitchell, Jeffrey Gottfried, and Katerina Eva Matsa) Photo by Hillary Scholten.