Quality Values
Josh Dorfman wanted to be a spy. Ended up building the future instead. Two years in 1990s China. A parking lot full of Mercedeses in a communist country. An epiphany that sat in his back pocket for seven years before he knew what to do with it. Now he grows perennial grass, presses it into building panels stronger than the OSB in most American homes, and locks carbon into walls and roofs instead of the atmosphere. Josh Dorfman is the founder of Planted and runs Super Cool, a media platform covering the companies scaling the low-carbon economy. He recently returned to Planted as CMO. We talk about how the business works, why they built their own machines from scratch, why farmers aren't risk-averse — they're risk-saturated — and why China is the Standard Oil of the 21st century while most people aren't looking. Good conversation. Worth your time. Planted: plantdmaterials.com | Super Cool: getsuper.cool | Josh on LinkedIn: linkedin.com/in/dorfmanjosh #sustainability #carbonremoval #buildingmaterials #climatetech #podcast
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