Raices y Realidades

Episode #5: Dr. Nelson Soler on Unlocking Latino Entrepreneurship

36 min · 15. huhti 2025
jakson Episode #5: Dr. Nelson Soler on Unlocking Latino Entrepreneurship kansikuva

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In this episode of Raíces y Realidades, we speak with Dr. Nelson Soler, founder of the Latino Chamber of Commerce of Southeastern Wisconsin and the Multicultural Entrepreneurial Institute. Nationally, Latinos are starting businesses at faster rates than any other group—responsible for 40% of all new startups in the U.S. last year. But in Milwaukee, the numbers tell a different story. Dr. Soler breaks down why Latino business ownership remains low locally, what investments are needed to change that, and how a thriving Latino entrepreneurial ecosystem could benefit the entire region. Tune in to hear what’s holding Milwaukee back—and what it’ll take to move forward.

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